When Marketing Is Strategy

PREPARED BY
FAISAL HAFIZ
ID:2022-1-10-213
Introduction

• Rapid evolution in business

strategy.
• Fundamental reorientation
towards downstream
activities.
• Departure from traditional
production-centric
approaches.
Shift Towards Customer-Centricity

• Prioritizing customer experience over

internal processes.
• Focus on enhancing customer
experience, reducing costs, and
mitigating risks.
• Recognition of competitive advantage
extending to interactions with
customers and the marketplace.
Challenges to Traditional Paradigms

• Reassessment of business
priorities.
• Realignment with market
demands.
• Emphasis on understanding
and meeting evolving
consumer needs
 Embracing a Customer-Centric Model

• Reevaluation of organizational processes,

systems, and culture.
• Adoption of agile methodologies.
• Utilization of data and analytics for customer
insights.
• Investment in technologies facilitating
seamless customer interactions.
• Shift in mindset towards prioritizing customer
satisfaction and innovation at all
organizational levels.
The Downstream Shift

• Seismic shift in the locus of

competitive advantage.
• Extension beyond organizational
boundaries.
• Emphasis on external relationships
with customers, partners, and
complementary entities.
• Cultivation of loyalty among
customers, creating barriers for
competitors.
Proactive Shaping of Purchase Criteria

• Elevating proactive shaping of

customers' purchase criteria.
• Redefining performance
benchmarks within respective
domains.
• Seizing control of the narrative
and securing competitive
advantage.
Accumulation of Advantage in Downstream
Activities

• Defiance of the notion of eroding

competitive advantage.
• Accumulation with experience and
customer base expansion.
• Amplifying effects of network effects.
• Contribution of brand associations and
data-driven insights to fortifying
competitiveness over time.
Conclusion

• Downstream competition as the

epicenter of value creation.
• Imperative for businesses to embrace
customer-centric strategies.
• Adaptation to changing market
dynamics for sustainable growth.
• Importance of understanding,
shaping, and meeting evolving
customer preferences.
Thank You