Luxury Goods: Made in China

PREPARED BY
FAISAL HAFIZ
ID:2022-1-10-213
Introduction
 Historical shift in perception of "Made
in China" from quantity-focused to
quality-focused
 Current trend: Chinese business leaders
striving to revive traditional
craftsmanship for luxury goods
Historical Context

 China's rich history of producing high-quality

luxury items
 Departure from craftsmanship in the 20th
century for mass production
 Decline in material quality
 Present Scenario

 Efforts of Chinese business leaders to establish

luxury brands
 Example: Shanghai Tang's challenges and
eventual loss of control
A.T. Kearney Luxury Compass

 Criteria for assessing luxury brand potential

 Internal: Product creation, vision & strategy,
savoir faire
 External: Specialized selling approach,
iconic products & style, true exclusivity
NE•TIGER

 Specializes in gala, wedding dresses, fur, and

leather fashions
 Integrates Chinese culture and history into
creations
 Excels in savoir faire and offers truly
exclusive assortment
Herborist

 Draws on traditional Chinese medicine

 Achieved over $300 million in retail
revenues
 Emphasizes a specialized selling approach to
VIP client
Longio

 Challenges perception that all watchmakers

are Western
 Offers truly exclusive assortment with
products ranging from $1,500 to $2.6 million
Shang Xia

 Lifestyle brand under Hermès, blending

Chinese design with contemporary flair
 Offers exclusive items, such as a zitan
rocking chair priced over $130,000
Wenjun

 Super-premium baijiu distillery with 450-year

history
 Combines tradition with modernity
 Excels in traditional savoir faire and specialized
selling approach with collaboration
Thank You