Summer

Internship
Experience at
Nippon India
Mutual Funds
Internship Duration: Two Months
Department: Sales
Presenter: M Rathan Kishore
PGD23054
 Background:

• Formerly Known As: Reliance Mutual Fund

• Japanese Partnership: Nippon Life Insurance Company,
one of the largest life insurers in Japan, holds a major
stake.

Fund Size:

Nippon India
• Average Assets Under Management (AAUM):
₹4,31,308 Crores (Jan 2024 to Mar 2024 QAAUM)
• Number of Folios: 243.16 Lakhs (as on 31st Mar 2024)

Mutual Funds:
Company Overview
Industry Ranking:

• Position: Nippon Mutual Fund is the fifth largest Asset

Management Company in India

Product Offerings:

• Equity Funds: Diverse schemes including large-cap,

mid-cap, small-cap, and sectoral funds.
• Debt Funds: Includes short-term, long-term, liquid, and
fixed maturity plans.
• Hybrid Funds: Mix of equity and debt to balance risk
and return.
Roles and Responsibility:
Sales Representative
• Responsibilities: Visited banks to
explain various types of mutual
funds.
• Engaged in B2B sales activities.
• Key Experience Gained: In-depth
knowledge of mutual funds and
their various types.
• Practical experience in sales and
client interaction within
the banking sector.
Key TARGETS: GOALS
AND OBJECTIVES TO
ACHIEVE SALES
FUNDS: VARIOUS
MUTUAL FUND
PRODUCTS OFFERED
SCHEMES: SPECIFIC
INVESTMENT PLANS
UNDER MUTUAL
NETWORKING:
BUILDING
PROFESSIONAL

Internship
AND PERFORMANCE BY NIPPON. FUNDS. RELATIONSHIPS
METRICS. WITHIN THE
INDUSTRY.

Vocabulary
CLIENT METRICS: FUND DISTRIBUTION
RELATIONS: SIZE, BANKS: PARTNER
MANAGING AND PERFORMANCE BANKS THAT HELP
MAINTAINING RATIOS, NAV, AND DISTRIBUTE
CUSTOMER OTHER KEY MUTUAL FUNDS.
SATISFACTION. INDICATORS.
 Application of First-
Year Knowledge
Analysing mutual fund performance.

• Learnings Applied: Utilizing analytical

skills and financial concepts from PGDM
coursework like Portfolio risk analysis and
understanding ratios like Sharpie’s,
Individual Stock Risk, and Market Risk.

• Outcome: Developed a streamlined

approach to fund analysis, saving time and
improving clarity.
Integration of Management
Domains

• Sales and Operations Coordination

• Ensuring seamless fund distribution
through efficient operations.
• Compliance and Client Relations
• Adapting to regulatory changes
while maintaining client
satisfaction.
• Outcome: Developed practical
managerial viewpoints on
interdepartmental cooperation
 First-Hand Knowledge:

• Understanding mutual fund distribution and

client engagement.
Industry
Knowledge Industry Response to Pandemic:

and Trends • Shift to digital engagement.

• Increased focus on risk management and
diversified portfolios.
• Dependent Online distribution like Grow,
Phone pay, Zerodha.

Recent Trends:

• Rise of active funds Nippon Small Cap Fund

 Addressing KYC Discrepancies
Opportunities • Proposed revalidation of KYC and mandatory
for Creative nominee selection.
Thinking
Innovation for Final Placement:

• Applying practical insights to real-world

challenges in future roles.
• Learning sales metrics and strategies when
pitching a client.
 Organizational Structure
and Ground Reality
• Understanding Structure:

• Hierarchical but collaborative framework from

Regional manager to sales executive.

• Interdependence of sales, operations, and

compliance departments.

• Preparation for FP Interviews:

• Insight into organizational dynamics and real-

world challenges.

• First-hand experience in the Mutual Fund

industry gives me leverage the skills I acquired
during the internship.
Learnings and Failures

Learnings:

• Improved mutual fund performance

evaluation methods.

• Understanding Regular and Direct Funds

• Understanding Products

• Established professional relationships with

relationship managers.

• Limited Sales experience

Thank You