The Lean

Canvas
Introduction

• Lean Canvas is a one-page business plan template created by Ash Maurya that
helps you deconstruct your business idea into its key assumptions.
• It is adapted from Alex Osterwalder's Business Model Canvas and optimized for
Lean Start-ups.
• It replaces elaborate business plans with a single-page business model.
• The Lean Canvas is a framework which makes it easier for startups to predict their
business success in a flexible way.
• It is a great tool to sketch out your business model visually before starting the
intimidating business plan.
• A business model is a representation of how an organization makes (or intends to
make) money.
What is Lean Canvas?
• The Lean Canvas definition was first coined by Ash Maurya, where he repurposed the conventional business
model canvas to suit startups’ needs.
• Based on an extensive literature research and real-world experience it is based on 9 building blocks.
• The Lean Canvas business model allows a problem-solution strategy to be easily described on paper. It helps to
put ideas into perspective and serve as a guide for startups to validate their hypotheses.
• The Lean Canvas’s ultimate goal is to help startup founders avoid costly failure, where they built products with
no takers.
• Understanding customers is key to startup success, and the Lean Canvas is revised to reflect this.
• It allows founders to construct the business model in a way that revolves around the customer, instead of
focusing on strategies suited for larger companies.
• Besides that, using the Lean Canvas business model also allows you to explore how your competitors are
solving existing problems.
• It helps you to offer a better solution, which stands out from the crowd.

Source: https://www.uptech.team/blog/lean-canvas
PROBLEM SOLUTION UNIQUE VALUE UNFAIR CUSTOMER
PROPOSITION ADVANTAGE SEGMENT

KEY METRICS CHANNELS

COST STRUCTURE REVENUE STREAMS

“Lean canvas model”
 Lean Canvas

One of its key benefits is how it helps

entrepreneurs and business startups
put their ideas into perspective and
serves as a guide to diagram their
hypotheses.

The lean canvas's ultimate goal is to

flesh out the business's core value
proposition and find ways to solve
customer pain points.

Example of Lean canvas

 Class Work 2
Read up on the case study “The
overnight success of Zoom”

• 1.1. Prepare a Lean Canvas for Zoom

(make use of the standard Lean
Canvas template).
• 1.2 Make use of detailed bullet
points.