TRENDS, NETWORKS, AND

CRITICAL THINKING (TNCT) IN THE

21ST CENTURY
This subject provides
• area of knowledge where deep understanding is required
• it will help us to discover and differentiate relationships
between causes and consequences
• may also be applied in facing challenges addresses by the
world today
• will help us to be able to perform competently and
accurately
• it offers interesting topics that we can apply in real life
situations
• we will learn many skills that we can use for daily living
• we will become aware of what is happening around us.
• we will have an idea on how to become a productive citizen
and how to stand against social issues and concerns
UNDERSTANDING
FADS AND TRENDS

N O R M E L I TA G . R E Y E S
TEACHER III
LEARNING OBJECTIVES:
1. Define fad and trend (HUMSS_MCT12-Ia-b-1)
2. Explain the process on how to spot a trend (HUMSS_MCT12-Ia-b-2)
3. Differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3)
4. Point out the elements that make up a trend (HUMSS_MCT12-Ia-b-4)
5. Describe the different characteristics of a trend (HUMSS_MCT12- Ia-b-5)
DISCUSS:
•What is trend?

DEFINE:

FADS
FADS - intense and widely
shared enthusiasm for
something, especially one that is
short-lived and without basis in
the object’s qualities FADS VS.
TRENDS
•TRENDS – general direction in
which something is developing
or changing
Differentiating fads and trends:
….notice and play with fads
...work and plan with trends
- David Zach, futurist

Analogy:

• If compared to a sea – waves are ______ while currents are ______

“It's like weather versus climate: 'People tend to dramatically overestimate
the effects of technology over the next 12 months but dramatically
underestimate the effects of technology over the next 5 years.’”
Ben Malbon, Managing Director, Google Creative Lab, New York

Trends focus on
the Long-term
TRENDS AFFECT
REAL CHANGE
• Trends are plastic, in that the
world is irrevocably changed
by them. Trends inform
business models”

Phil Adams, Planning

Director, Blonde Digital
HOW TO
SPOT A
TREND?
RTNED AANILYSS
•It is the widespread practice of
collecting information and
attempting to spot a pattern, or
trend, in the information.
RETNSD0PGNITT
• refers to the process of identifying new
trends. It is usually undertaken by curious
innovation or fashion-driven individuals,
often referred to as Trend Spotters.
SOTPTERTERDN
•A person who notices and reports on
new fashions, ideas, or activities that
are becoming popular.
CLOOUHNITNG
•the practice of observing current trends
and predicting where the youth
demographic will shift in trends in the
immediate future.
NTERD OFERACSERT
•People looking for the afore mentioned
patterns or shifts in attitude, lifestyle or
mindset which contradict common
thinking or behaviour.
0COLUHNETSR
•individuals doing the coolhunting,
many of whom are able to
accurately predict upcoming trends
in fashion and technology.
Difference of fads and trends:

• Trends generate uniform and tangible

results; steady and dependable
Consistency • Fads claim to deliver results in the often-
unrealistic timeframe

• Trends do not require many adjustments on

the part of the subscribers
Easy
• Trends are smooth and straightforward to
follow
Differentiating fads and trends:
• Trends are consumed by a large group of
people from different sectors of society
Broad and various walks of life; almost have a
Applications general acceptance among people
• Fads contained in one segment of the
society
• Trends exist and can be maintained for a
Sustainability long time; long-term
• Fads are brief and fleeting
CHARACTERISTICS OF TRENDS:
Have much longer life span
It can continue to be fashionable for years and even decades
Have the potential to be long-term influencers on the market
It reflects what seems to be going around at any given time
It can be in any area and doesn’t only reflect fashion, pop culture
and entertainment
It satisfies human needs
It’s a tool – a connector that will become more valuable as other
people commit to engaging in it
FADS AND TRENDS
Events + People’s Reactions to said events = fad/trend

Tangible INtangible

• Diet pills • Change in buying behavior of

• Newest fashion statement consumers after every
• Most read books economic crisis

• Fat-melting belts • Avoidance of using credit

cards
• Abs-crunchers
What’s the use of knowing fads and trends?

• Knowledge of fads enables one to dig the reasons why such fads
exist and enables one to identify more long-term and sustainable
alternatives and that knowledge can be put to practical use.

• Knowledge of fads and trends can bring about a multitude of

benefits to various sectors of society

Knowing FADS and TRENDS is

important especially in PLANNING
Business people
They can invest their
capital and other
Entrepreneurs
resources to trends
instead of fads
Marketing People
 Doctors

Teachers
They will know what to
advise their
patients/clients which
Book-writers
will prove effective
Those who need to sell a
particular market
 TREND
GENERATIONS
TREND: TECHNOLOGY

Ubiquitous Learning - interactive technologies that will shape

how we live, how we learn, how we see ourselves, and how we
relate to the world. (Learning anytime, anywhere)

Macro → Micro → Nano → Subatomic  Atoms → Bits

Megabytes → Gigabytes → Terabytes → Petabytes →
Exabytes → Zettabytes
TREND: IDENTITY AND PRIVACY

Identity and privacy issues will lead to an array of new and often
urgent concerns and a demand that they be
resolved.

Knowing who you are ↔ Discovering who someone thinks you are

What’s private? ↔ What’s not?

TREND: JOBS AND CAREERS

Pressure will grow for society to prepare people for jobs and
careers that may not currently exist.

Career Preparation ↔ Employability and Career Adaptability

TREND: ENERGY

The need to develop new sources of affordable and accessible

energy will lead to intensified scientific invention and political
tension.

Energy Affordability, Accessibility, Efficiency ↔ Invention,

Investment, and Political Tension
TREND: SUSTAINABILITY

Sustainability will depend on adaptability and resilience

in a fast changing, at-risk world.

Short Term Advantage ↔ Long-Term Survival

Wants of the Present ↔ Needs in the Future

© 2015
TREND: PERSONALIZATION

In a world of diverse talents and aspirations, we will

increasingly discover and accept that one size does not
fit all.

Standardization → Personalization
Sharing of experiences

How fads and trends can help

you in your life?
The evolution of fads to trends

Low calorie fad (1980s – 2000s)

Calories are not the culprit in

weight gain, but sugar. Through
this, more people are now aware
that they must lessen their sugar
intake, not calories.
The evolution of fads to trends

Low carb fad (1980s – 2000s)

It brought the trend of

choosing healthier
carbohydrates, leading to the
whole grain, and for rice, the
brown/red organic strains
Advertisement-Hunting
• From all the advertisements that you encounter, which one
caught your attention? Why?
• Looking at the root of it, what was the underlying cause of
promotion? What does it target? How does it convey its
message to target clientele? Lastly, is the promoted product
a trend or a fad?
Write a one-page essay
about this…
Determine which is trend and which is fad

1. Slimming pills that promise unrealistic results in less

than a month’s time

2. Brown and organic rice that seems a healthier option

than white rice

3. Facebook and other social media apps

Determine which is trend and which is fad

4. The appearance of “carrot man” “cabbage

man”, “water man”, etc

5. Diet and exercise for a healthier you

6. Investing in the stock market, never worried

of the crashes here and now