High Fidelity MVP

M Cashmere by Maralmaa Chinzorig

Proven Hypothesis
Overall, Comfort, Style, Price and Warmness are
the most crucial factors for purchasing Cashmere
product
85% of customers have not heard of Mongolian
Cashmere

60% of customers have experience of buying

Cashmere clothes
 Market Research Result

In the U.S, customers

want exceptionally
warm, soft, Warm and not Durable and
sustainably sourced, bulky or heavy Quality

stylish Cashmere
clothes.

Sustainably
sourced
 Customer Discovery Result
85% Price
Up to $99
Ethically sourced
100%

Fancy Package for

Gifts
Interested in scarves 59%
65%
Key takeaways
• Focusing on Contemporary design and offering
small cashmere products including gloves, hats
and scarves might be good start to let customers
become familiar with Mongolian Cashmere
• Customers are willing to pay more than 200$ for
prestigious brand but not for Mongolian Cashmere
clothes due to brand identity.
• Gift ideas are also popular for interview
participants.
• Sustainably sourced is also important. We need to
emphasize Partnership with Mongolian herders
who follow sustainable herding practices. Ethically
sourced cashmere, promoting fair wages and
animal welfare. Have positive impact on the
environment and local community.
Prototype
M Cashmere Principle

Price is 99$ for Sweater

49$ for Scarves
XS, S, M, L, XL, XXL and XXXL
sizes

Unisex sweater for all ages

.
Brand name: M Cashmere
(Mongolian Cashmere)
Abbrevation: MC –Maralmaa
Chinzorig
 Next Steps
Design: Create detailed design specifications for the cashmere sweater
Manufacturing: Partner with a reliable manufacturer or a small-scale
production facility that specializes in cashmere products
Quality Control: Conduct thorough inspections and tests to identify any
potential defects or issues.
Launch: Launch the MVP and make it available for purchase through an
online store
Marketing and Brand Awareness : Create brand identity. Encourage
customers to provide feedback on the product's quality, design, and
overall experience.
Iterate and Scale: Gradually scale up production and expand the product
line with additional designs and variations.
 How we produce
Shearing: Cashmere fibers are hand-combed
from goats in Mongolia.
Sorting & cleaning: All the cashmere is collected,
sorted for quality, and thoroughly cleaned.
Dehairing: The softest cashmere wool is
separated.
Carding: The cashmere is brushed all in the same
direction for durability and extra softness.
Spinning: The fibers are then spun to produce a
thin, strong thread for weaving.
Twisting: The spun yarn is then twisted for
added strength and desired thickness.
Brand and Publicity
We are bringing the perfect cashmere Gift Ideas for your
Loved Family.
Special packages of gifts for you
100% cashmere socks on all orders above 200$,
Free Shipping over $100

Goats are the essence of our nomadic culture and

long lived heritage. Their well known soft wool brings
you an extra dose of comfort that you need in your
everyday life. Cashmere is with you every step of the
way.
Brand and Publicity

M Cashmere is offering high quality

guaranteed, available in unisex option, free
size cashmere products to the USA market
for all genders, ages, and body types. We
are aiming to the customers who wants to
use high quality, luxurious products with
affordable price. 100% organic, hand
combed, locally sourced and locally made
cashmere products will be offered with very
reasonable price in various types of designs
and options.
M Cashmere
Philosophy
 Hailing from the plains of
Mongolia…

 Since 2024, team of M Cashmere’s

passion for innovation, design and
sustainability has defined M
Cashmere as an emerging fabulous
brand. Our focus is on sourcing
quality cashmere directly from
nomadic families and small
businesses at an ethical price.
07/10/2024 Annual Review 12
When we learn the matter from the scientific
perspective and talking with herders, goats do
not damage the pastureland alone as it is shown
in the media. From a different perspective, it is
important to understand that taking the
cashmere out of the goats is a help to the goats.
During the long harsh winter of Mongolia, goats
grow long fiber as the undercoat. When the
harsh winter ends, it gets loose between the hair
and to put the goats at ease, herders hand-comb
it off every spring. It helps them to endure the
hot summer and prevents to grow external
parasites under their hair as well. Therefore, we
can say taking out the cashmere from the goats
by hand is the traditional method of prevention.
Mongolian traditional nomadic way of coexisting
with livestock gives the special feature of
differentiation to cashmere sourced from
Mongolian land, in terms of care for the goats
and cruelty-free way of treatment.
 We will make dreams of hundreds,
thousands of nomads and workers who have
put their soul into every cashmere thread.

Thank you for your attention