Beige Elegant Professional Jewelry Business Plan Presentation

Wa r n e r & S p e n c e r 03 June, 2024
The most complete

j ewel ry shop
Business
Plan
Agenda Overview
01 Executive Summary 06 Sales Funnel Analysis
02 Customer Demography 07 Analysis Feature
03 Sales Performance 08 Revenue Growth
04 Marketing Campaign 09 Customer Review
05 Digital Presence 10 Marketing Team Performance

Problems
Li mi t ed Foot Traffi c
Lo w fo o t t ra ff i c l e a d i n g t o r e d u c e d v i s i b i l i t y a n d s al es.
Out da t e d St ore Layou t

Ou t d a t e d s t o re l a y o u t i m p a c t i n g t h e o v e ra l l c u s t o m e r e x p eri en c e.
Li mi t ed Onl i ne Pre se nce

Mi n i ma l o n l i n e p res e n c e h i n d e ri n g a c c e s s t o a b ro a d e r c u s t o mer b as e.
In a d equa t e Cust o mer Enga gement

In su ffi ci en t cu s t o m e r e n g a g e m e n t h i n d e ri n g re p e a t b u s i n ess .
Solutions
Li mi t ed Foot Traffi c
I m pl e m e nt l oc al m ar ke t i ng i ni t i a t i ve s, col l a bor a t e wi t h ne a r by bus i ne sse s, a n d hos t p r om ot i o na l
e ve nt s t o i ncr e a se f oot t r a ff i c .
Out da t e d St ore Layou t

Re m o de l t he st or e l a yout t o cr e at e a bet t er at m osphe r e, i nc or por a t i ng m ode r n di s p l a ys a n d
c om f or t a bl e se a t i ng.
Li mi t ed Onl i ne Pre se nce

Es t a bl i s h a use r- f r i endl y websi t e , ut i l i z e wel l - known soc i a l m e di a f or pr om ot i on , a nd e na bl e e -
c om m e r c e ca pa bi l i t i e s.
In a d equa t e Cust o mer Enga gement

I m pl e m e n t a c ust om e r l oya l t y pr ogr a m , ga t he r f ee dba ck f or i m pr ove m e nt , a n d c o ndu c t pe r s on a l i z e d
out r e a c h t o bui l d l as t i ng r el at i onshi ps.
Key Metrics
Customer Acqui sit ion Cost (C AC)
T h i s me t ri c me a su re s t h e c o st o f
a c q u i ri n g a n e w c u st o me r. Ke e p i n g C AC
l o w i s v i t a l fo r c o st -e ffe c t i v e l y
e x p a n d i n g o u r c u st o me r b a se .
Invent ory Turnover Rate

T h i s me t ri c re v e a l s h o w fa st i n v e n t o ry i s
so l d a n d re p l a c e d . A h i g h t u rn o v e r ra t e
e n su re s e ffi c i e n t u se o f i n v e n t o ry a n d
mi n i mi z e s h o l d i n g c o st s.
Customer Lifeti me Val ue (CLV)
C LV re p re se n t s t h e t o t a l re v e n u e
e x p e c t e d fro m a c u st o me r t h ro u g h o u t
t h e i r e n t i re re l a t i o n sh i p wi t h t h e sh o p .
In c re a si n g C LV i n v o l v e s fo st e ri n g
c u st o me r l o y a l t y.
Unique Value
Proposition
At Wa rn e r & Sp e n c e r, we o ffe r mo re t h a n j u st j e we l ry. We

p ro v i d e a u n i q u e b l e n d o f t i me l e ss c ra ft sma n sh i p ,
c o n t e mp o ra ry d e si g n s, a n d p e rso n a l i z e d se rv i c e . Ou r
me t i c u l o u sl y c ra ft e d c o l l e c t i o n s t ra n sc e n d t re n d s a n d e a c h
p i e c e i s a st o ry o f d e d i c a t i o n a n d p a ssi o n .
S t rengt hs Weaknesses
• C ra ft sma n sh i p E x c e l l e n c e : Wa rn e r & Sp e n c e r t a k e s • L i mi t e d On l i n e Pre se n c e : T h e sh o p c u rre n t l y h a s
p ri d e i n d e l i v e ri n g j e we l ry o f i mp e c c a b l e mi n i ma l o n l i n e v i si b i l i t y, l i mi t i n g i t s re a c h i n t h e
c ra ft sma n sh i p . d i g i t a l ma rk e t .
• C u ra t e d C o l l e c t i o n s: T h e sh o p o ffe rs d i v e rse a n d • B ra n d R e c o g n i t i o n : Wa rn e r & Sp e n c e r fa c e s t h e
c a re fu l l y c u ra t e d c o l l e c t i o n s t h a t c a t e r t o v a ri o u s c h a l l e n g e o f e n h a n c i n g b ra n d re c o g n i t i o n t o st a n d o u t
t a st e s a n d o c c a si o n s. i n t h e ma rk e t .
Opport uni t i es Threats

• E-c o mme rc e E x p a n si o n : In v e st i n g i n a n e -c o mme rc e • L i mi t e d On l i n e Pre se n c e : T h e sh o p c u rre n t l y h a s
p l a t fo rm c a n o p e n a v e n u e s t o re a c h a wi d e r a u d i e n c e . mi n i ma l o n l i n e v i si b i l i t y, l i mi t i n g i t s re a c h i n t h e
• Lo c a l C o l l a b o ra t i o n s: C o l l a b o ra t i n g wi t h l o c a l d i g i t a l ma rk e t .
b u si n e sse s o r i n fl u e n c e rs c a n e n h a n c e v i si b i l i t y a n d • B ra n d R e c o g n i t i o n : Wa rn e r & Sp e n c e r fa c e s t h e
a t t ra c t c u st o me rs. c h a l l e n g e o f e n h a n c i n g b ra n d re c o g n i t i o n t o st a n d o u t
i n t h e ma rk e t .
Cr af t s man s h i p Mas t er y
E x p ert Ar t i san s: Ou r seaso n ed art i san s en su re each p i ece
i s a mast erp i ece, d i st i n g u i sh i n g u s fro m mass-p ro d u ced
al t ern at i v es.
Cu r at ed Co l l ect i o n s
Di st i n ct i v e S t o ri es: Ou r co l l ect i o n s g o b ey o n d j ewel ry,
t h ey ar e carefu l l y sel ect ed st o ri es, o fferi n g t i mel ess an d
d i st i n ct i v e p i eces i n a mark et sat u rat ed wi t h g en eri c
Unfair
o p t i o n s.
I n n o v at i v e On l i n e P r es en ce
Advantages S t rat eg i c In t eg rat i o n : Warn er & Sp en cer st rat eg i cal l y

b l en d s p h y si cal an d o n l i n e p resen ce, cap t u ri n g fo o t t raffi c
wh i l e t ap p i n g i n t o t h e g ro wi n g o n l i n e j ewel ry mark et .
Marketing Channels
E -co m m erce P la tfo rm S o cial M ed ia P resen ce L o c al C o lla b o ra tio n s
On l i n e St o re : A u se r- So c i a l M e d i a M a rk e t i n g : Pa rt n e rsh i p s wi t h L o c a l
fri e n d l y o n l i n e p l a t fo rm fo r e n g a g i n g c o n t e n t , i n fl u e n c e r B u si n e sse s: C o l l a b o ra t i n g
c u st o me rs t o e x p l o re a n d c o l l a b o ra t i o n s, a n d t a rg e t e d wi t h l o c a l b o u t i q u e s a n d
p u rc h a se o u r c u ra t e d j e we l ry a d v e rt i si n g t o b u i l d b ra n d re t a i l e rs t o e x p a n d o u r
c o l l e c t i o n s. a wa re n e ss. p h y si c a l p re se n c e .
Consumer Segments
Tim e le ss E le g a n c e Tre n d se ttin g Fa s h io n Pe rso n a liz e d Sto ry

En th u s i a s ts A fic io n a d o s Se e k e rs
C ha r a c te r is tic s : A p pr e c ia te s C ha r a c te r is tic s : F a s hio n- f or w a r d C ha r a c te r is tic s : Va lu es je w e lr y a s
c la s s ic , tim ele s s p ie c e s w ith in divid ua ls s ee k ing c on te m por a r y a f or m o f s e lf- e x pr e s s io n,
tr a d itiona l de s ign s a n d e n dur ing a nd bo ld je w e lr y th a t pr e f e r r in g p er s on aliz e d a n d
a pp ea l. c om ple me n ts the la te s t tr e nd s . c us to miza b le o ptions .
Cost Structure and Revenue Stream

Income Statement Q1 Q2 Q3 Q4
Revenue generated from the sale of jewelry in the physical store. $5000
Employee salaries, insurances, and building rent. $500
Raw materials and inventory costs $1500
Artisan wages $400
Clean profit $2600

Profi tability Assurance

By st rat eg i cal l y man ag i n g co st s an d d i v ersi fy i n g rev en u e st reams, Warn er & Sp en cer en su res
t h at t h e p r o fi t marg i n co n si st en t l y su rp asses t o t al ex p en ses, secu ri n g fi n an ci al st ab i l i t y an d
su st ai n ed g r o wt h .
Income
Out come
Cost Structure and

Revenue Stream
By st rat eg i cal l y man ag i n g co st s an d d i v ersi fy i n g rev en u e st reams,
Warn er & S p en cer en su res t h at t h e p ro fi t marg i n co n si st en t l y
su rp asses t o t al ex p en ses, secu r i n g fi n an ci al st ab i l i t y an d su st ai n ed
g ro wt h .
Whiteboard Page
Handcrafted Gemstone Unique
Artisan Jewelry
Pendants Artisan Custom

The most complete

j ewel ry shop
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Beige Elegant Professional Jewelry Business Plan Presentation

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Available Formats

Wa r n e r & S p e n c e r 03 June, 2024

The most complete

02 Customer Demography 07 Analysis Feature

03 Sales Performance 08 Revenue Growth

04 Marketing Campaign 09 Customer Review

05 Digital Presence 10 Marketing Team Performance

Out da t e d St ore Layou t

Li mi t ed Onl i ne Pre se nce

In a d equa t e Cust o mer Enga gement

Out da t e d St ore Layou t

Li mi t ed Onl i ne Pre se nce

In a d equa t e Cust o mer Enga gement

Invent ory Turnover Rate

Customer Lifeti me Val ue (CLV)

At Wa rn e r & Sp e n c e r, we o ffe r mo re t h a n j u st j e we l ry. We

Opport uni t i es Threats

Advantages S t rat eg i c In t eg rat i o n : Warn er & Sp en cer st rat eg i cal l y

Tim e le ss E le g a n c e Tre n d se ttin g Fa s h io n Pe rso n a liz e d Sto ry

Cost Structure and Revenue Stream

Employee salaries, insurances, and building rent. $500

Raw materials and inventory costs $1500

Artisan wages $400

Clean profit $2600

Profi tability Assurance

Cost Structure and

Pendants Artisan Custom

The most complete

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