The Launch Plan

Framework Process

Target Market: 1) Early teens, 11-15 years old, Who Where 1. Social Media Platform: Instagram, Tiktok,
student, highly active on social media; 2) Young Youtube, Facebook
Moms 30-45 years old, housewife or career woman, 2. Public places: WU Tower, Mall
SES A-C 3. Distribution channel: MT and GT

Make our product promoted and popularized What Why 1. Brand awareness
2. Market penetration
before massively entering the market through 3. Customer and consumer acquisition
distribution channel

Arrange and execute this following strategy,

Will be started on March 2023 When How including: 1) endorsement; 2) chef partnership;
3) press conference