Global Marketing

Eighth Edition

Part II
Deciding which markets to enter

Part II Case studies

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The Sodastream CO2 refill cylinders

Source: Ariel Jerozolimski/Bloomberg/Getty Images.

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Table 1
SodaStream’s financial development from
2010 to 2014

Source: based on Sodastream Financial Report 2017.

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Table 2
Penetration in % of SodaStream machines in different
countries’ homes (end 2017)

Source: based on different SodaStream sources and World Bank statistics.

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Former CEO of Sodastream, Daniel
Birnbaum, and Hollywood actor, Scarlett
Johansson

Source: Mike Coppola/Getty Images.

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Copyright © 2020, 2017, 2014 Pearson Education, Inc. All Rights Reserved
Copyright © 2020, 2017, 2014 Pearson Education, Inc. All Rights Reserved
Source: Ton Koene/Alamy Stock Photo.

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Table 1
FHC’s financial development, 2012–16

Source: Based on Female Health Condom's annual report 2017.

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Copyright © 2020, 2017, 2014 Pearson Education, Inc. All Rights Reserved
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Table 1
Most important world watch markets (2018)

Source: based on www.euromonitor.com, www.statista.com and other public sources.

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Source: AS photo studio/Shutterstock.

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Table 2
The competitive situation (market shares %) in most
important key markets

Source: based on www.euromonitor.com, www.statista.com and other public sources.

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Copyright © 2020, 2017, 2014 Pearson Education, Inc. All Rights Reserved