Global Marketing

Eighth Edition

Part II
Deciding which markets to enter

Chapter 06
The political and economic
environment

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Figure 6.1
Barriers in the political/legal environment

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Exhibit 6.1
Huawei Technologies Corporation: the role of
home government in the internationalization
process – good and bad

Huawei is rapidly penetrating the Asian markets for smartphones

Source: Ivan Garcia/Shutterstock.

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Exhibit 6.2
Google is experiencing political risk in China

Photo taken in 2010, shows the Google China headquarters in Beijing, before the Chinese
government started blocking Google services in China
Source: lzf/Shutterstock.

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Figure 6.2
Three-step process of political risk
analysis

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Figure 6.3
Forms of economic integration in regional
markets

Source: Czinkota, M.R. and Ronkainen, I.A. 'International Marketing, 8th edition, 2007, Thomson South-Western, p. 101.

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Table 6.1
Major trading blocs as of 1 January 2020 (figures are
from 2018 – World Bank)

Source: based on World Bank (2018a) and other public sources.

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Table 6.1
Major trading blocs as of 1 January 2020
(figures are from 2018 – World Bank)
(Continued)

Source: based on World Bank (2018a) and other public sources.

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The BRICS summit in Johannesburg, South Africa, 25–27
July 2018. From left to right: Narendra Modi (India),
Xi Jinping (China), Cyril Ramaphosa (South Africa),
Vladimir Putin (Russia), Michel Temer (Brazil)

Source: Kremlin Pool/Alamy Stock Photo.

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Exhibit 6.3
Chotukool – Indian Godrej is creating a disruptive
innovation (a low-cost refrigerator) for the BOP market

Source: based on Christensen (1997).

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Exhibit 6.3
Chotukool – Indian Godrej is creating a disruptive
innovation (a low-cost refrigerator) for the BOP market
(Continued)

Source: Godrej & Boyce Manufacturing Co. Ltd.

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Exhibit 6.4
Voltic Cool Pac – distribution of water in Ghana
(up to 2011)

Source: Svend Hollensen.

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Demonstrations during G-20 meeting in
Buenos Aires, 2018

Source: ZUMA Press, Inc./Alamy Stock Photo.

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