RENT THE STYLE

By : HARSH, SONAM & AMRITA

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 THE CONCEPT AND THE PRODUCT /SERVICE .. CONTD

• We are from RENT THE STYLE Online Store.

• We are into Renting Apparels and Accessories from Top Fashion Designer Houses. Our mission is to provide our
clients with access to high-quality, luxury clothing and accessories from the top fashion designer houses at affordable
rental prices.

• Our collection features pieces from the most sought-after designer houses in India.

• We believe that everyone deserves to look and feel their best, regardless of their Budget and Body. So with this you
can enjoy luxury fashion without splurging. Plus, and helps to minimize the impact of the fashion industry on the
environment.

• So why renting - 3 factors – Enjoy luxury fashion without breaking the bank .

Renting is a more sustainable option than buying, as it reduces waste and helps to
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minimize the impact of the fashion industry on the environment.

 THE CONCEPT AND THE PRODUCT /SERVICE

• Our team is dedicated to help you find the perfect pieces to suit your style and occasion.
• We pride ourselves on providing exceptional customer services like
 You can use our unique online trial window feature .
 We focus on 100 % transparency in our supply chain.
 Delivery four major cities at present.
 Use window is 1 week – no charges till 3 days extension
 Customer reward points (if returned within 1 week) gets converted into discount for next orders
 Referral points/ bonus.
 Style consultant available on video call ( upcoming feature)

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 THE MARKET AND COMPETITION

The market for renting apparels and accessories is highly competitive, with many companies offering similar services and
products.
“The global market for fashion rental is expected to expand at a CAGR of 11% from 2021 to 2031. With the
model gaining popularity among young consumers, India may not be far behind. A peek into what’s driving this growth”

OUR (USP ‘S) OUR COMPETITORS

• Head-to-toe looks
• Trendy (up-to-date) products • Rent an Attire
• Professionally Stylized
• Flyrobe
• Customer centric (sorting according to customer preferences)
• Customizable fit • Wrapd
• Flexibility of style
• Stylease
• Simple yet effective
• Sustainable
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• The Clothing Rental
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STRENGTHS
• Generation of multiple revenue
streams from a single product
• Maintaining longer and stronger
relationships as the interaction
extends beyond the point of sale.
• Better stock control
• Leverage over customer usage
data to further curate styles
• Providing solution to styling &
Cost advantages
• Strong advertising and promotion
Innovation skills
• Good customer service
• Better product quality
• Joint ventures with supplying
designer firms
• Rise in thrifty fashion lovers
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SWOT ANALYSIS
WEAKNESS
• Learning how to access the
usable lifespan of a particular
garment.
• Profitability of renting versus
purchasing models.
• Lesser known brand image as the
brand is new emergent.
•
Short on financial resources as lot
of money invested in start-up.
THREATS
OPPORTUNITIES
• Serving additional customer
groups (eg. Kids wear) .
• Broader range of needs met (eg. • Entry of similar
Make-up to complete the look).
• Cut costs and new sales business models
growth. (duplicity) .
•
Rising demand as people start • Loss of sale.
to adapt to no ownership trend.
• Expanding alliances or joint
• Undermined demand.
ventures. • Growth in bargaining
• Exploiting new emerging power of
technologies intermediaries and
• Expanding geographical reach.
• Experimenting new styles suppliers.
• Shift in buyer needs.
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 THE SEGMENT, TARGET, AND POSITIONING
SEGMENTING

DEMOGRAPHIC
• Age: 18-45
• Gender: All Gender Brand.
• Occupation: Students, Corporate, Businessmen,
Professionals, Creative Fields, Home-Makers.
• Social Class: Upper-Middle Class & Upper Class
• Education: 12th std to Graduates
PSYCHOGRAPHIC
• Lifestyle: Recreational, Stylish, Modern, Sustainable,
Tech-savvy, Happening
• Personality: Experimental risk takers, Considerate of
what they wear, Assertive, Creative, Temperamental,
artistic .
• Interests: Attending occasions, Glamour, Blogging and
Influencing, Fashion following

BEHAVIORAL
GEOGRAPHIC
• Benefits Sought: Affordability, Styling Solutions, Online
Convenience, Efficient Delivery Services, Flexible
• Region: Major cities of South India, Middle India and
Wardrobe, Diversity (range of products), Contemporalities
North India
& making a statement .
• Cities: Urban & Sub-urban
• Occasion: Festivals, Business Meets, Gatherings,
• Fashion Conscious Cities
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Conferences, Special Days, Weddings, Parties 6
 THE SEGMENT, TARGET, AND POSITIONING
TARGETING

TARGETTING The target group of customers of Trend on Hire will include :-

 Upper middle class and upper class individuals who live in tier 2 and tier 3 cities of India .
 Who are occupied in creative as well as corporate fields like designers, artists, managers, executives, etc .
 Who are well acknowledged with technology and want to live a sustainable yet stylish lifestyle .
 They are Fashion experimenters and risk takers who like to attend occasions and parties and wish to look
glamourous .
 They want styling solutions according to their individual needs and like to have a flexible wardrobe without
having to maintain and preserve it .
 They rent clothes for every other important occasion or gatherings where they want to make an influence .
 After having tried many rental brands they also look for a wide variety of products a company offers

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RENT THE STYLE IS T H E S E G M E N T, TA R G E T,
AND POSITIONING
• Relatively affordable than the competitors and of an excellent
POSITIONING
quality.
• Caters to all genders & caters to limited ages at present .
• Positioned as a very diverse brand with respect to the clothing styles
it sells like western, ethnic and formals. The brand also sells
accessories like jewellery, handbags, glasses and footwear.
• The brand is positioned as the brand available with affordable
pricing at delivery services and laundry and after sale services.
• The brand is positioned as highly trendy , fashion oriented as well as
customizable brand with respect to the products that it has to offer.
• The brand is a highly contemporary brand with the combined
perfect mixture of ethnic and western clothing.

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 WEBSITE DESIGN

http://rentthestyle.com

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 THE WEBSITE DESIGN
 Clear Navigation: Our website is easy to navigate,

with clear menus and links that allow customers to

quickly find the information they need.

 High-Quality Images: High-quality images with large,

high-resolution images that show the details of each

item. Images show the items on models or in

lifestyle settings to give customers a better sense of

how they will look and feel.

 Mobile-Friendly Design: Our website is optimized for

mobile viewing and is responsive and can adapt to

different screen sizes.

 Clear Call-to-Actions: Clear call-to-actions (CTAs)

throughout our website. Phrases like "Book Now" or

"Rent This Item" to encourage customers to take

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action.
 THE WEBSITE DESIGN

 User Reviews: User reviews is added for building trust

with potential customers. We will be soon adding a
section on our website that displays user reviews and
ratings.

 Easy Checkout Process: The checkout process as simple

and easy as possible. Shopping cart feature is added
that allows customers to add multiple items before
checking out. We have one-page checkout process to
streamline the experience.

 Secure Payment System: We have a secure payment

system which is essential for any e-commerce website.
Our website uses SSL encryption and a reputable
payment gateway to protect customer data

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 RENT THE STYLE - WEBSITE

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 THE ANALYTICAL TOOL – FACEBOOK
SIGHTS

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 THE ANALYTICAL TOOL – INSTAGRAM

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 GOOGLE ANALYTICS

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 GOOGLE ANALYTICS

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 GOOGLE ANALYTICS

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 THE MEDIA P LAN & C OLLATERALS DEVELOPED

1. Social Media Strategy: We are present on Facebook

& Instagram,
2. Rich and Latest Content which include photos,
videos, blog posts, and social media stories.
3. Hashtags: We have used hashtags to be more
discoverable on social media.
4. Engage with Followers: We are engaging with your
followers on social media by responding to
comments and direct messages. This helps build
brand loyalty and increase customer satisfaction.
5. Analytics: We are using social media analytics tools
to track the performance of your posts and social
media campaigns..

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 CURRENT STATUS

 Website successfully developed

 2 social media channel are active
 Currently associated with 6 -7 top fashion houses.
 Currently posting continuously online to gain more impressions and brand
awareness.

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 REVENUE MODEL

• There will be two revenue streams

1. Direct Purchase
2. Subscription Model

 Revenue model for Direct Purchase -

 There will be a 30% mark up on the price of the product.
 50% of the price of the product will be collected as the security deposit which will be refunded 2 days after the product is received
in its original condition.
 We have avoided the hustle and bustle of opening our own fulfilment centre to save time and help in cost cutting and left it for the
fashion house to provide the service.
 Upon return, the inspection has to be done by the fashion house to ensure the condition of the product is optimal and thus we do
not have to invest our time and money on this, resulting into larger profits.
 The renting period will be 7 days.
 If the customer delays in returning the product, charges will be deducted accordingly from the security deposit collected
beforehand.
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 REVENUE MODEL

 Subscription Model –
 Subscription fee for 6 months will be rupees 12000/-.
 The annual subscription fee will be Rupees 20,000/- through which the subcribers will avail a discount of 10%
on the product.
 More focus will be made to maximize customers who buy subscription. A brief study about competitors revealed
that only 20% customers on online fashion rentals are subscribed to them and others were those who made
purchase directly/once.
 To increase customer base for subscription model, additional benefits will be provided to subscribed customers
who refer and successfully attract more customers on the website. For example, extended renting window.
 The designers displaying their products on our website will not be charged with any extra commission

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 THE FUTURE PLANS

 We are working to expand our services to 15 more cities by 2026 and 25 more till the end of 2030
 We plan to cater the economic working class as well ,by introducing new upcoming designers on our website
who will rent their products at a affordable price.
 We also plan to associate with few international designers to cater the international market to expand our
presence
 Once we achieve enough traction online , we will invest in traditional market – banners, TV Advertisements,
 We also plan to do influencer marketing and rope in celebrities for social media marketing

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 THANK YOU FOR SHOPPING
HARSH , SONAM , AMRITA

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