ASSESSING THE SITUATION

SWOT Analysis
EDUC207
 SWOT ANALYSIS
SWOT analysis is a strategic planning
tool used to identify and evaluate the
Strengths, Weaknesses, Opportunities,
and Threats involved in a project,
organization, or business venture.
ASSESSING THE SITUATION
SWOT ANALYSIS
STRENGTHS
 STRENGTHS
Internal attributes and resources that
support a successful outcome. These are the
positive aspects, such as a strong brand
reputation, loyal customer base, unique
technology, and skilled workforce.
WEAKNESSES
WEAKNESSES
Internal factors that might hinder success or
require improvement. These could include
outdated technology, lack of capital, poor
location, or weak marketing strategy.
OPPORTUNITIES
OPPORTUNITIES
External factors that the entity can capitalize on
or use to its advantage. Opportunities might be
market growth, technological advancements,
partnerships, or changes in government policy.
TREATHS
 THREATS
External challenges that could cause trouble
for the organization or project. These might
include economic downturns, increased
competition, changing regulations, or negative
market trends.