Social Media Marketing

Facebook Ad manager
or
Boost Post….

Which one is good for

marketing…..?
Whether Facebook advertisements
will appear on Instagram...
Facebook Ad Review Process

Can we Avoid Review Time on Facebook Ads

 What's the
best time to
advertise on
Online
 Does all online
advertising require a
strategy?
How to get
quality
Leads……
?
 Prepare your
customers before they
convert as leads…
The Digital Marketing
Funnel Stages
Stage 1: Discovery

The Discovery stage of the digital marketing

funnel is where a potential customer first
learns about you and your products, often
without knowing they’re missing something
or exactly what they’re looking for.

Often, they’ll simply be trying to solve

a problem or researching a pain point
on Google, or browsing LinkedIn or
Facebook when they happen to see
your name.
Stage 2:
Interest
• A user sees your
company’s name and
clicks through to your
website. This is the
moment of dawning
interest—or not—in
which they
unconsciously decide if
your expertise or
product appeals to
them.
 • If a visitor finds something compelling in the interest
stage, they’ll then turn to outside research to verify
Stage 3: that your company is a good choice. Therefore, your
industry reputation, as represented on Google,
Appraisal LinkedIn, Glassdoor, and Indeed, must be good. You will
be reviewed and compared to competitors, and in the
end the user will determine how much they now want
to engage with your company.
 • To be successful, be prepared to offer case studies
and other real-world examples of how you have
Stage 4: solved the problems your customers encounter. As
with the Appraisal stage, testimonials from satisfied
Confirmation clients can also help increase your success at this
stage.
 • A visitor has finally made it through the rest of the
Stage 5: funnel and into your sales team’s inbox. (Or for B2C or
shorter sales cycle products, they’ve already made a
Conversion purchase.) The next steps enter the realm of sales
rather than marketing, but the right groundwork can
make for a much smoother sales process.
The Digital Marketing Funnel
Stages
Social media marketing
funnel
 • As a business, you should be able to identify a
problem that your audience needs help solving.
Awareness Even if your audience is not aware of your brand,
you can relate to them by offering a solution to a
common problem.
Consideration
• During the consideration phase
is when you provide more
detailed information to guide
potential customers into the
action phase. Providing potential
customers with the right
information such as case studies
or webinars can help build more
trust during this phase.
 Action
During this phase, it’s convenient to use a social media management platform
 • It’s important not to forget about your audience
Engagement once you’ve made the sale. It’s common for brands
not to focus as much time on this part of the funnel.
 Advocacy
Now …..Convert your customers from fans into brand advocates.