THE IMPACT OF CELEBRITY

CULTURE ON YOUTH:
UNVEILING THE PROS AND
CONS
LAU WING YAN 20212354
Brief background information on celebrity culture

Analysis of celebrity culture on youth:

Celebrity advocacy on social issues through social media AGENDAS

Celebrities as idols and career aspirations to the youth

The danger of celebrities' scams and misinformation

The harm of non-disclosed use of filters and photoshops by

celebrities

Conclusion
BRIEF BACKGROUND INFORMATION

Celebrity culture: The pervasive influence

and preoccupation with celebrities in society.
ANALYSIS OF CELEBRITY
CULTURE ON YOUTH
CELEBRITY • Instagram is the most popular social media platform
among young people.
ADVOCACY ON
• Cristiano Ronaldo has 627 million followers on
SOCIAL ISSUES
Instagram, while Selena Gomez has 429 million
THROUGH followers.
SOCIAL MEDIA
• A single post from a well-known celebrity can reach a
widespread audience.
CELEBRITY • In 2020, celebrities on Instagram posted blacked-out
photos with #BLM/BlackLivesMatter in protest of
ADVOCACY ON racism and police brutality.
SOCIAL ISSUES
• The BLM protest peaked at half a million people in
THROUGH nearly 550 places across the US, marking it as the
SOCIAL MEDIA largest movement in US history.
CELEBRITY ADVOCACY ON SOCIAL ISSUES
THROUGH SOCIAL MEDIA

The rise of new

Celebrities can elicit
media will likely
significant media
further expand the
reactions to crimes,
roles of celebrity
issues, and causes.
expert-advocates.
 Young people find direction and
motivation to pursue their career paths
CELEBRITIES AS through celebrity culture.
IDOLS AND
CAREER Significant media coverage and social
ASPIRATIONS TO media presence allow young people to
THE YOUTH witness the journeys and triumphs of
their idols.
 Research shows that
CELEBRITIES AS
Gen Z's wishful
IDOLS AND identification with
CAREER celebrities and fictional
ASPIRATIONS TO
THE YOUTH characters influences
their career choices.
 Celebrities' influence on their audiences can be
exploited by greedy or malicious individuals.

In 2023, Logan Paul urged his viewers to purchase

THE DANGER OF collectible cryptocurrency CryptoZoo, promising a fun
game that makes money.
CELEBRITIES'
SCAMS AND
MISINFORMATION However, no game was released even after a year, and
Paul seemed to have abandoned the project.

Action Fraud issued a warning about cryptocurrency

fraud being promoted using the names of well-known
businesspeople and financial experts.
THE HARM OF • Misleads the youth and creates unrealistic body and
beauty standards.
NON- • Social media and exposure to airbrushed images
DISCLOSED USE have brainwashed young people with flawless
celebrity images.
OF FILTERS AND • Altered images promote unrealistic and
PHOTOSHOPS unattainable body and beauty standards, distorting
BY CELEBRITIES the perception of what is normal or attainable.
• Pursuing unrealistic goals can lead to body image
struggles, low self-esteem, and unhealthy behavior.
CONCLUSION
• Celebrity culture has both advantages and disadvantages on young people.
• Both celebrities and consumers have a responsibility to promote critical thinking,
authenticity, and a positive self-image.
• Addressing the negative aspects and advocating for fair and empowering representation
of celebrities can help develop a more positive celebrity culture.
• THANK YOU FOR LISTENING