Functional

Information
System
Ms. Saloni Kurne
 Marketing
Information System
Introduction:
• A marketing information system is a set of procedures and
methods that collect, analyze and distribute information
relevant to a company’s marketing efforts.
• It helps businesses make informed decisions by providing data
on market trends, customer preferences, and competitive
analysis.
• The system also helps track the effectiveness of marketing
strategies and campaigns, allowing companies to make
adjustments and improvements as needed.
• Overall, a marketing information system allows companies to
better understand their target market and make more informed
decisions to drive business success.
 Features of Marketing
Information System:
• Collects data from various sources, including sales reports, customer
feedback, and market research.

• Analyzes and interprets data to identify trends, patterns, and

opportunities.

• Provides timely and accurate information to support decision-making

processes.

• Helps to track and measure marketing performance and effectiveness.

• Assists in understanding customer behavior and preferences.

• Facilitates communication and collaboration among different
departments within an organization.

• Supports strategic planning and implementation of marketing

campaigns.

• Helps in forecasting and predicting market trends and demand.

• Enables monitoring of competitors and industry trends.

• Allows for customization and personalization of marketing

efforts based on data insights.
 Importance of Marketing
Information System:
• Provides valuable insights into market trends, consumer
preferences and competitive landscape.

• Helps in identifying new opportunities and potential threats.

• Enables better decision-making by providing relevant and

timely information.

• Facilitates targeting the right audience and developing

effective marketing strategies.
• Improve efficiency and effectiveness of marketing campaigns.

• Supports monitoring and evaluating the performance of

marketing activities.

• Enhance overall business performance and competitiveness in

the marketplace.
 Components of Marketing
Information System:
• Data collection: Gathering information from internal and
external sources such as sales transactions, customer feedback,
and industry reports.

• Database management: Organizing and storing collected

data in a centralized system for easy access and analysis.

• Data analysis: Using various tools and techniques to analyze

data and extract meaningful insights foe decision-making.
• Market research : Conducting surveys, focus groups, and
other research methods to gather information about customer
preferences, market trends, and competitor activities.

• Marketing Intelligence: Monitoring industry trends,

competitive activities, and customer behavior to stay updated
on market dynamics.

• Reporting and presentation: Creating reports,

dashboards ,and presentations to effectively communicate
insights and recommendations to key stakeholders.

• Feedback and evaluation: Collecting feedback from internal

teams and customers to evaluate the effectiveness of
marketing strategies and campaigns.
 Applications of Marketing
Information Systems:
• Strategic decision making: Marketing information systems
provide essential data and analysis that help organizations
make informed decisions about their marketing strategies and
investment.

• Market research: Marketing information systems help

businesses collect and analyze market data, including
consumer preferences, competitive landscape, and emerging
trends to better understand their target audience and market
environment.
• Customer relationship management: Marketing information
systems help businesses track customer interactions, collect
feedback, and analyze customer behavior to improve customer
satisfaction and loyalty.

• Performance tracking: Marketing information systems help

businesses monitor and evaluate the performance of their
marketing campaigns, promotions, and other activities to
assess effectiveness and make necessary adjustments.

• Resource allocation: Marketing information systems provide

insights on the return on investment (ROI) of marketing
activities, which helps businesses allocate resources more
effectively and efficiently.
• Competitive analysis: Marketing information systems help
businesses monitor and analyze competitor activities, market
share and positioning to identify opportunities and threats in
the marketplace.

• Product development: Marketing information systems can

provide valuable insights on consumer needs and preferences
to inform product development and innovation processes.

• Sales forecasting: Marketing information systems help

businesses forecast sales trends, demand, and revenue
projections to plan inventory, production, and staffing
accordingly.
 Human Resource
Information System
Introduction:
• A Human Resource Information System (HRIS) is a software
solution that helps organizations manage and automate their
HR processes, including employee data, payroll, training,
recruitment, benefits administration, and performance
management.

• By streamlining and centralizing HR tasks, an HRIS can

improve efficiency, reduce errors, and provide valuable
insights for better decision-making.
 Features of Human Resource
Information System:
• Employee data management: HRIS keeps all employee information
organized and easily accessible, including personal details, job history,
performance reviews, and training records.

• Recruitment and onboarding: HRIS streamlines the recruiting process by

allowing HR professionals to post job openings, track candidates, schedule
interviews, and manage onboarding tasks.

• Time and attendance tracking: HRIS records employee work hours, tracks
attendance, and calculates wages and benefits, reducing the risk of errors and
ensuring compliance with labor laws.

• Performance management: HRIS facilitates performance appraisals, sets

goals, monitors progress, and provides feedback to employees, enabling better
alignment of individual performance with organizational goals.
• Training and development: HRIS helps manage employee training
programs, track progress, and assess training effectiveness, ensuring that
employees have the skills and knowledge they need to perform their jobs
effectively.

• Reporting and analytics: HRIS generates reports on various HR metrics,

trends, and insights, allowing HR professionals to make data-driven
decisions and improve overall workforce management.

• Compliance: HRIS helps ensure compliance with legal and regulatory

requirements by maintaining accurate records, tracking policy changes,
and generating reports for audits and inspections.
 Importance of Human
Resource Information System:
• Streamlines HR processes: HRIS automates and centralizes HR
tasks such as payroll, benefits administration, and performance
management, making processes more efficient and less time-
consuming.

• Increases data accuracy: HRIS reduces the likelihood of errors in

HR data by storing information in one secure, centralized system,
leading to more accurate reporting and decision-making.

• Enhances employee experience: HRIS allows employees to access

their information, request time off, and manage benefits online,
improving communication and engagement within the organization.
• Facilitates compliance: HRIS helps organizations comply with
labor laws and regulations by tracking employee data, managing
training requirements, and generating reports for audits.

• Supports strategic decision-making: HRIS provides HR

professionals with real-time data and analytics that can inform
strategic workforce planning, talent management, and performance
evaluation.

• Improves productivity: By automating routine HR tasks, HRIS

frees up HR professionals to focus on higher-value activities such as
employee development, recruitment, and retention.
 Components of Human
Resource Information System:
• Employee Database: HRIS stores detailed information about each
employee, including their personal details, job history, performance
evaluations, training records, and more.

• Recruitment and Applicant Tracking: HRIS helps in streamlining the

recruitment process by tracking job openings, capturing applicant
information, scheduling interviews, and making job offers.

• Benefits Administration: HRIS manages employee benefits by enrolling

employees in benefit programs, tracking the usage of benefits, and providing
employees with information about their benefits.

• Payroll and Compensation Management: HRIS processes payroll, tracks

employee attendance, manages time off requests, calculates bonuses and
incentives, and generates reports related to compensation.
• Training and Development: HRIS keeps track of employee training
needs, schedules training programs, records training completion, and
evaluates training effectiveness.

• Performance Management: HRIS facilitates the performance evaluation

process by setting goals, tracking progress, conducting evaluations, and
providing feedback to employees.

• Compliance and Risk Management: HRIS helps organizations stay

compliant with labor laws and regulations by storing legal documents,
monitoring compliance activities, and generating reports for audits.

• Analytics and Reporting: HRIS provides data analytics and reporting

capabilities to help HR professionals make informed decisions, identify
trends, and measure the effectiveness of HR programs.
 Applications of Human
Resource Information System:
• Recruitment and Selection: HRIS helps in automating the recruitment
process, from posting job openings to assessing applicants and tracking
their progress through various stages of the hiring process.

• Training and Development: HRIS can help in identifying training needs,

scheduling training programs, and tracking employee progress to ensure
continuous learning and development.

• Performance Management: HRIS enables the organization to set

performance goals, conduct performance appraisals, and track employee
performance over time to ensure alignment with business objectives.

• Employee Engagement: HRIS can be used to gather and analyze

employee feedback, conduct surveys, and identify areas needing
improvement to enhance employee engagement and satisfaction.
• Compensation and Benefits Management: HRIS can streamline the
process of managing employee compensation and benefits, including
tracking time and attendance, managing payroll, and administering
benefits.

• Succession Planning: HRIS can help in identifying potential successors

for key roles within the organization, assessing their readiness, and
developing plans for their career progression.

• Compliance and Regulatory Reporting: HRIS can help in ensuring

compliance with legal requirements, generating reports for regulatory
agencies, and maintaining up-to-date employee records.

• Analytics and Reporting: HRIS can provide valuable insights through

data analytics, enabling HR professionals to make informed decisions
based on key metrics and performance indicators.
• Employee Self-Service: HRIS can empower employees to access
and update their personal information, view their pay stubs, request
time off, and access other HR-related services without having to go
through HR staff.

• Integration with other systems: HRIS can be integrated with other

business systems such as payroll, finance, or accounting systems to
streamline processes and ensure data consistency across the
organization.
Financial Information
System
Introduction :
• A Financial Information System (FIS) is a software system that
collects, processes, and stores financial data to provide useful
information for decision-making within an organization.

• It helps businesses manage their financial transactions, assets,

liabilities, and other financial aspects efficiently.

• The FIS also generates reports and analysis to help management make
informed decisions regarding budgeting, forecasting, and strategic
planning.

• By implementing an FIS, organizations can streamline their financial

processes, improve accuracy, and increase overall efficiency in
managing their finances.
 Features of Financial
Information System:
• Record-keeping: Financial information systems help in capturing and
storing financial data, transactions, and records in an organized
manner.

• Real-time reporting: These systems generate real-time financial

reports and statements, providing accurate and up-to-date information
for decision-making.

• Data analysis: Financial information systems enable analysis of

financial data to identify trends, patterns, and insights that can aid in
strategic planning and forecasting.

• Automation: These systems automate repetitive financial processes,

reducing manual errors and improving efficiency.
• Compliance: Financial information systems ensure compliance
with regulatory requirements by maintaining accurate and
complete financial records.

• Security: These systems have robust security measures in place

to protect sensitive financial data from unauthorized access or
breaches.

• Integration: Financial information systems integrate with other

business systems, such as CRM or ERP, to provide a holistic
view of the organization's financial status.

• Scalability: These systems can scale up or down according to

the organization's needs, accommodating growth or changes in
the business environment.
 Importance of Financial
Information System:
• Decision Making: Financial information systems provide accurate and
timely data to help companies make informed decisions about investments,
pricing, and resource allocation.

• Compliance: Financial information systems help companies stay in

compliance with regulatory requirements by facilitating accurate reporting
and documentation of financial transactions.

• Efficiency: By automating processes and streamlining data collection and

reporting, financial information systems help companies operate more
efficiently and reduce the risk of errors.

• Forecasting and Planning: Financial information systems allow companies

to create detailed financial forecasts and conduct scenario analysis to help
with strategic planning and budgeting.
• Performance Monitoring: Financial information systems enable
companies to track and monitor financial performance metrics,
enabling them to identify areas for improvement and adjust their
strategies accordingly.

• Risk Management: Financial information systems help companies

identify and mitigate financial risks by providing real-time data on
cash flow, profitability, and other key indicators.

• Cost Control: Financial information systems help companies monitor

and control costs by providing detailed insights into spending patterns
and financial performance.

• Stakeholder Communication: Financial information systems

provide a means for companies to communicate financial performance
to stakeholders, such as investors, creditors, and regulatory bodies.
 Components of Financial
Information System:
• Input mechanisms: Sources through which financial data is
collected and entered into the system.

• Processing capabilities: Ability to analyze and manipulate

financial data to generate useful information.

• Storage mechanisms: Infrastructure for storing and organizing

financial data in a secure and organized manner.

• Reporting tools: Systems that allow users to generate various

financial reports and statements.
• Analysis tools: Software used for interpreting and
understanding financial data, trends, and patterns.

• Security measures: Protocols and technologies implemented

to protect financial data from unauthorized access or
tampering.

• Integration capabilities: Ability to interface with other

systems, such as accounting software or ERP systems, for
seamless data exchange.

• Accessibility: Ensuring that relevant stakeholders have access

to financial information when needed.
 Applications of Financial
Information System:
• Budgeting and forecasting: Financial information systems can help
organizations create and evaluate budgets and forecasts to set
financial goals and make informed decisions.

• Financial reporting: Financial information systems generate reports

on financial performance, budget variances, and other key
financial metrics to help organizations track their financial health
and communicate information to stakeholders.

• Cash management: Financial information systems can help

organizations manage their cash flow by tracking cash balances,
monitoring payments and receipts, and optimizing working capital.
• Risk management: Financial information systems can help organizations
identify and mitigate financial risks by monitoring key risk indicators,
conducting scenario analysis, and implementing risk management strategies.

• Performance analysis: Financial information systems can help

organizations analyze their financial performance by comparing actual
results to budgets and forecasts, identifying trends and patterns, and
measuring key performance indicators.

• Compliance and regulatory reporting: Financial information systems can

help organizations ensure compliance with financial regulations and
reporting requirements by generating accurate and timely financial reports
and disclosures.

• Decision-making: Financial information systems provide management with

timely and accurate financial data to support decision-making processes,
such as evaluating investment opportunities, determining pricing strategies,
and assessing business performance.
Financial Information
System
 Introduction:
• A Production Information System is a software system
designed to streamline and automate manufacturing processes.

• It provides real-time data on production operations, inventory

levels, quality control measures, and equipment performance.

• This system helps manufacturers improve efficiency, reduce

costs, and make better informed decisions to enhance overall
productivity.
 Features of Financial
Information System:
• Data collection and analysis: Production information systems gather data from various
sources within the production process and analyze it to provide valuable insights.
• Inventory management: Production information systems help in managing inventory levels
by tracking the availability of raw materials, work in progress, and finished goods.
• Production planning and scheduling: These systems assist in planning and scheduling
production activities to ensure optimal use of resources and timely completion of orders.
• Quality control: Production information systems monitor and control the quality of
products at every stage of the production process to ensure compliance with standards and
specifications.
• Resource allocation: These systems help in allocating resources such as labor, equipment,
and materials efficiently to maximize productivity and minimize costs.
• Performance monitoring: Production information systems provide real-time monitoring of
production performance, allowing managers to identify bottlenecks, track KPIs, and make
informed decisions.
• Reporting and analysis: These systems generate reports and analytics on various aspects of
production, such as productivity, efficiency, and cost, to facilitate decision-making and
continuous improvement.
 Importance of Financial
Information System:
• Improved efficiency and productivity: Production information systems
help streamline processes, eliminate bottleneerror, and reduce manual tasks,
leading to increased efficiency and productivity.

• Real-time data management: Production information systems provide real-

time data on production processes, inventory levels, and equipment
maintenance, allowing managers to make informed decisions quickly.

• Quality control: These systems monitor quality control measures throughout

the production process, ensuring that products meet specified standards.

• Cost reduction: By automating processes, monitoring inventory levels, and

optimizing production schedules, production information systems help
reduce operational costs.
• Better decision-making: With access to accurate and timely
data, managers can make informed decisions about production
strategies, inventory management, and resource allocation.

• Improved communication: Production information systems

facilitate communication between different departments within
an organization, fostering collaboration and coordination.

• Compliance with regulations: These systems help ensure

compliance with industry regulations and standards by tracking
and documenting production processes.

• Scalability: Production information systems are scalable and can

adapt to the changing needs of a growing organization, making
them a valuable investment for long-term success.
 Components of Financial
Information System:
• Data collection: gathers information from various sources such as
sensors, machines, and human input.

• Data processing: analyzes and manipulates the collected data to

generate meaningful insights and reports.

• Inventory management: tracks and manages the levels of raw

materials, work-in-progress, and finished goods within the
production system.

• Production scheduling: plans and organizes the production

activities, including assigning tasks, setting timelines, and
monitoring progress.
• Quality control: ensures that products meet the required
standards and specifications by implementing quality control
measures throughout the production process.

• Resource allocation: allocates resources such as labor,

machinery, and materials effectively to optimize production
efficiency and minimize costs.

• Performance monitoring: tracks key performance indicators

(KPIs) to evaluate the performance of the production system
and identify areas for improvement.

• Reporting and analysis: generates reports and analysis to

provide insights into production performance, trends, and future
forecasting.
 Applications of Financial
Information System:
• Inventory management: Production Information Systems can track
inventory levels, monitor stock movements, and ensure that the right
quantity of raw materials and finished goods are available at all times.

• Production planning and scheduling: Production Information

Systems can help in creating production schedules based on customer
demand, resource availability, and production capacity. This ensures
that production processes are optimized and deadlines are met.

• Quality control: Production Information Systems can monitor and

analyze product quality data to identify any defects or inconsistencies
in the manufacturing process. This helps in ensuring that products
meet quality standards and specifications.
• Cost tracking and analysis: Production Information Systems
can track production costs, labor costs, material costs, and
overheads to help in analyzing the cost-effectiveness of
production processes. This can help in identifying areas for
cost reduction and improving profitability.

• Performance monitoring: Production Information Systems

can generate reports and real-time data on key performance
indicators such as production efficiency, machine utilization,
and downtime. This helps in monitoring and improving the
overall performance of the production process.
Thank You!