‫ِبْس ِم ٱِهَّٰلل ٱلَّرْح َٰم ِن ٱلَّر ِح ِمي‬

ASSIGNNMENT OF MANAGEMNET INFORMATION

SYSTEM
 GROUP MEMBERS
• Team Leader:
• Zainab(F21-BSBF-1025)
• Team member:
• Abdullah Jamal(F21-BSBF-1003)
• Faisal Saeed(F21-BSBF-1018)
• Abeera (F21-BSBF-1019)
• Faisal yaseen(F21-BSBF-1031)
 INFORMATION SYSTEM
• Information Systems collect, process, store, and disseminate information, enhancing organizational
efficiency and decision-making through coordinated components.
• Key components include hardware, software, data, people, procedures, and networks, which work
together to manage and distribute information effectively.
• Types of Information Systems are Transaction Processing Systems, Management Information
Systems, Decision Support Systems, Executive Information Systems, Enterprise Resource Planning,
Customer Relationship Management, and Supply Chain Management.
• Benefits include improved efficiency, better decision-making, enhanced communication, increased
productivity, and gaining a competitive advantage.
• Challenges involve security issues, maintaining data quality, system integration complexities, high
implementation costs, and user training.
 COMPONENTS OF
INFORMATION SYSTEM
Hardware: Physical devices like computers, servers, and
networking equipment.
Software: Applications and programs that process data and
facilitate tasks.
Data: Information processed and stored by the system.
People: Users who interact with the system, including
stakeholders and end-users.
Procedures: Guidelines and processes for operating and
managing the system effectively.
Networks: Communication channels and infrastructure
connecting hardware and software components.
 MIS
KEY FRATURES OF MIS
 INTRODUCTION OF MIS

•Definition: MIS manages organizational information to support decision-making.

•Purpose: Enhances efficiency, streamlines processes, and improves decision-making.

•Components: Includes hardware, software, databases, procedures, and personnel.

•Functions: Collects, processes, stores, and disseminates information.

•Benefits: Boosts productivity, communication, data management, and strategic planning.

KEY FEATURES OF MIS
• Data Management: Collection, storage, and processing of data.
• Reporting and Dashboards: Generating routine and ad-hoc reports,
visual summaries of KPIs.
• Decision Support: Analytical tools, what-if analysis for strategic
planning.
• Integration: Seamless interoperability with other systems, data
integration.
• Security: Role-based access control, data encryption.
• Automation and Real-time Processing: Workflow automation,
real-time data updates and access.
McDonald’s
Overview: McDonald's is a global fast-food chain known for its
burgers, fries, and various quick-service meals.

Founded: Established in 1940 by Richard and Maurice McDonald in

San Bernardino, California.

Expansion: Rapid growth through franchising, now operating over

38,000 locations in more than 100 countries.

Products: Offers a diverse menu including burgers, chicken, salads,

breakfast items, and beverages.

Impact: Known for its significant influence on global food culture

and the fast-food industry.
 VISION STATEMENT OF McDonnald’s
Vision Statement: "To move with velocity to drive profitable
growth and become an even better McDonald's serving more
customers delicious food each day around the world.“
Customer Focus: Serve more customers delicious food every
day globally.
Growth and Profitability: Drive profitable growth with speed
and efficiency.
Continuous Improvement: Strive to become an even better
McDonald's in every aspect.
 MISSION STATEMENT

Provide High Quality Food: Commit to providing

food made from quality ingredients.
Fast Service: Ensure quick and friendly service to
customers.
Customer Satisfaction: Focus on customer satisfaction
and experience.
Innovation: Continuously innovate the menu and
services to meet changing customer preferences.
Sustainability: Promote sustainable practices in
sourcing and operations.
MaDonald’s Product Line

Burgers and Sandwiches

Big Mac
Quarter Pounder with Cheese
McDouble
McChicken
Filet-O-Fish
 PODUCT LINE
• Chicken and Fish • Breakfast Items
• Chicken McNuggets • Egg McMuffin
• Spicy Crispy Chicken Sandwich • Sausage Biscuit
• Filet-O-Fish • Hotcakes
• Hash Browns
 PRODUCT LINE
• Salads and Sides • Beverages
• Side Salad • Soft Drinks
• French Fries • McCafé Coffee
• Apple Slices • Smoothies
• Shakes
 COMPETITORS OF McDonalad’s
• Burger King
• Known for the Whopper and flame-grilled burgers.
• Wendy's
• Famous for its fresh, never frozen beef and square burgers.
• Taco Bell
• Specializes in Mexican-inspired fast food like tacos and burritos.
• KFC (Kentucky Fried Chicken)
• Known for its fried chicken and variety of chicken-based dishes.
• Subway
• Specializes in submarine sandwiches and salads.
• Starbucks
• A major competitor in the coffee and breakfast segments.
 OTHER COMPETITORS

•Dunkin'
•Competes in the breakfast and coffee market.
•Pizza Hut
•Competes in the fast-food pizza segment.
•Domino's
•Another major player in the pizza delivery market.
•Chick-fil-A
•Known for its chicken sandwiches and excellent customer service.
PRODUCT LINE OF COMPETITORS
Burger King
Product Categories:
Burgers
Chicken
Breakfast
Sides
Beverages
Deserts

This Photo by Unknown Author is licensed under

CC BY-SA-NC
COMPETITORS PRODUCT LINE
Wendy's
Product Categories:
Burgers:
Chicken
Slads
Breakfast
Deserts
KFC (Kentucky Fried Chicken)
Product Categories:
Chicken
Sandwitches
Bowls
Sides
Beverages
Deserets
COMPETITORS PRODUCT LINE
Approximately all the competitors of McDonald’s have same
product line but they have different taste and rules and
regulations to serve or dealing .In Pakistan of Muslim
countries they provide Halal Foods and in other contries they
have different products that they are offering.
 MIS IN McDonald’s

MIS McDonald’s

This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA
 MIS IN McDonald’s
• . Data Collection and Processing
• Ordering and Inventory Management: MIS tracks sales data in real-
time, helping to manage inventory levels and ensure timely replenishment
of supplies.
• Customer Feedback:MIS gathers customer feedback through various
channels (e.g., surveys, mobile apps), providing insights into service
quality and menu preferences.
 MIS IN McDonald’s

Reporting and Analysis

Financial Reporting:MIS generates financial reports to monitor revenue,
expenses, and profitability across individual stores and regions.
Operational Performance: Reports on operational metrics (e.g., speed of service,
order accuracy) help identify areas for improvement.
Decision Support
Menu Optimization: Analysis of sales data helps McDonald's determine popular
items and optimize the menu accordingly.
Promotional Campaigns: MIS assesses the effectiveness of marketing
campaigns, guiding future promotional strategies based on performance metrics.
Integration and Communication
Interdepartmental Coordination: MIS integrates data across departments (e.g.,
finance, operations, marketing), facilitating seamless communication and
collaboration.
Franchise Management: Centralized MIS systems allow McDonald's to
standardize processes and ensure consistency across franchise locations globally.
 Effectiveness of MIS at McDonald's

o Improved Efficiency: Automation of routine tasks (e.g., order

processing, inventory management) reduces manual effort and
enhances operational efficiency.
o Enhanced Decision-Making: Timely access to accurate data enables
managers to make informed decisions quickly, leading to improved
performance and responsiveness.
 Its effectiveness lies in its ability to integrate and analyze data .
 Company & competitors Market Share (table and graphs)

McDonald’s Competitors
 McDonald’s Market Shares
• As of 2023, McDonald’s has the 6th highest global brand value with $197 billion. This has shown a 27%
increase compared to the last year.
• McDonald’s global net income in the year 2023 was $8.47 billion.
• McDonald’s corporation has 93% independent franchises.
• In 2023, the revenue rate of McDonald’s was $25.49 Billion, an increase of 9.96% from 2022.
• Moreover, this fast-food restaurant is the world’s largest toy distributor with Happy Meals resulting in 20%
of the sales.
• In a duration of 24 hours, McDonald’s feeds around 70 million people around the globe which accounts for
up to 1% of the total human population.
• On other the hand in the United States of America, McDonald’s is one of the biggest multinational fast-food
chains resulting net worth of around $195 billion in 2023.
 McDonald’s Market Shares
• By January 2023, in the United States total number of restaurants in McDonald’s is around 13,514.
• McDonald’s is available in more than 120 countries.
• McDonald’s is the world’s largest beef purchaser. The restaurant uses 2,000 pounds of beef every
minute.
• McDonald’s is spread over about 40,031 locations around the globe.
• By 2023 the United States is going to set up new McDonald’s outlets in 400 new locations.
• Around the world, 39 countries have more than 1,000 McDonald’s restaurants.
• In the United States of America, there are more McDonald’s restaurants than hospitals.
• McDonald’s menus change according to the country.
McDonald Revenue Table
Share Table
 McDonald’s Competitors Market Share
• Starbucks
• Market Share: 40% of the U.S. coffee shop market
• U.S. Locations: Over 15,000
• Competitor Type: Coffee and breakfast market

• Dunkin’s
• Market Share: 26% of the U.S. coffee shop market
• U.S. Locations: Over 9,500
• Competitor Type: Coffee and breakfast market
 McDonald’s Competitors Market Share
• Burger King Market Share: Significant player in the global fast-food market, specific share not
detailed
• Competitor Type: Global fast-food chain known for burgers 【 24†source 】【 27†source 】
Wendy's
• Market Share: Significant player in the U.S. fast-food market, specific share not detailed
• Competitor Type: Fast food, famous for square-shaped burgers 【 24†source 】【 27†source 】
KFC
• Market Share: Significant competitor in the fried chicken segment within the fast-food industry
• Competitor Type: Fast-food chain specializing in fried chicken 【 28†source 】【 27†source 】
TABLES
GRAPHS
SWOT Analysis of McDonaldss
• Strengh

• Weakness

• Opportunities

• Threats
 PESTLE ANALYSIS OF McDonald’s
• Political:
• Compliance with local and international regulations
• Impact of government policies on labor practices and food safety standards
• Economic:
• Effects of economic cycles on consumer spending
• Currency exchange rates affecting profitability of international operations
• Social:
• Changing consumer preferences towards healthier eating
• Diversity and inclusion initiatives in workforce and community engagement
 PESTLE ANALYSIS OF McDonald’s
• Technological:
• Adoption of digital technologies for ordering and delivery services
• Use of data analytics for customer insights and operational efficiency
• Environmental:
• Sustainability efforts in sourcing and packaging
• Impact of climate change on supply chain and operations
• Legal:
• Compliance with food safety regulations
PESTLE ANALYSIS OF McDonald’s
 BCG Matrix Of McDonald’s

• 1. Stars:
• Products like the Big Mac and the Quarter Pounder are considered stars due to
their high market share and growth rate. These products generate substantial
revenue and are leaders in the fast-food industry.
• 2. Cash Cows:
• Established menu items such as French fries and beverages fall into this category.
They have a high market share but low growth rate. Cash cows provide consistent
revenue and profit, requiring minimal investment for maintenance.
 BCG Matrix Of
McDonald’s
3. Question Marks (Problem Child):
New or evolving products, such as healthier menu
options or specialty beverages, fall under this category.
These products have potential for growth but currently
hold a small market share. They require strategic
investment to increase market penetration and
profitability.
4. Dogs:
Menu items with low market share and growth rate, such
as less popular or seasonal items, are classified as dogs.
These products may not contribute significantly to
revenue and may require reassessment or discontinuation.
 BCG Matrix Of McDonald’s
 Stars require continued investment to maintain their market leadership position and capitalize on growth
opportunities.
 Cash cows: provide steady revenue streams that support other areas of the business.
 Question marks: need strategic decisions to either invest and develop them into stars or potentially phase
them out if they do not gain traction.
 Dogs:
may need to be evaluated for improvement or removal from the product lineup to optimize resources and
focus on more profitable areas
 Porter’s Five forces Porter's Five

1. Threat of New Entrants:

High barriers to entry and expected retaliation reduce the threat of new entrants.

2. Bargaining Power of Suppliers:

Few suppliers, unique products, and high switching costs increase supplier power.

3. Bargaining Power of Buyers:

Few buyers, standardized products, and low switching costs increase buyer power.
 Porter’s Five forces
Porter's Five
4. Threat of Substitutes:
Availability of alternatives and favorable price-
performance of substitutes increase this threat.
5. Industry Rivalry:
Many competitors, slow industry growth, low
product differentiation, and high exit barriers
intensify rivalry.
These forces help assess industry attractiveness
and inform strategic decisions.
 Conclusion
Conclusion:
McDonald's utilizes Management Information Systems (MIS) effectively to streamline operations, enhance
customer service, and maintain competitive advantage. Through robust systems for inventory management,
supply chain logistics, and customer relationship management (CRM), McDonald's ensures efficiency and
consistency across its global network of franchises. However, challenges such as adapting to evolving
consumer preferences for healthier options and navigating regulatory landscapes remain. Despite these
challenges, McDonald's continues to leverage MIS to innovate, expand into emerging markets, and reinforce
its position as a leading global fast-food chain.
THANK YOU