GENERAL MANAGEMENT

PROJECT REPORT ON

A STUDY ON CUSTOMER AWARENESS

REGARDING VARIOUS PRODUCTS AND
SERVICES OFFERED BY LIC

P R E S E N T E D B Y: R U T U J A P R A F U L A M B E R K A R

ROLL NO:2022004

SUBMITTED TO: INDIRA INSTITUTE OF BUSINESS MANAGEMENT

OBJECTIVES
 To assess the current level of customer awareness regarding the range of products and services offered by
LIC.

 To evaluate customers' perceptions and understanding of LIC as an insurance provider and the features
associated with its products.

 To explore demographic and contextual factors influencing customer awareness levels.

 To compare awareness levels across different categories of LIC's products and services.

 To gauge customer satisfaction with LIC's offerings among those who are aware of them and understand
their preferences.
SCOPE OF THE STUDY
•The study will comprehensively analyze customer awareness of LIC's products and services.

•It will cover various dimensions such as customer segmentation, geographical coverage,
communication channels, and more.

•Initially, it will focus on customer segmentation to understand awareness levels across different
demographic and psychographic segments.
•Subsequently, it will extend to LIC's entire product portfolio, including life insurance, pension plans,
investment products, and other financial services.
 LIMITATION
• Participant selection may not adequately represent LIC's diverse customer base, leading to sampling bias.

• Data accuracy might be compromised by respondent recall bias or social desirability bias, affecting
perceptions of customer awareness.

• The study's findings may not be applicable to all LIC customers due to limited generalizability from specific
sample demographics.

• Time constraints may restrict the depth and breadth of data collection and analysis, limiting the study's
comprehensiveness.
RESEARCH METHODOLOGY
 Sample Size: A sample size of 100 has been chosen.

 Sampling Method: Simple random sampling. This method ensures that each member of the population
has an equal chance of being selected for the sample. By using simple random sampling, the sample is
representative of the entire population, minimizing bias and allowing for generalization of findings.

 Survey Method: Surveys were conducted to gather insights into people's perceptions of LIC's products
and services and how helpful they find them. Participants were asked to respond to structured
questionnaires designed to assess awareness levels, satisfaction, preferences, and suggestions for
improvement.
FINDINGS
•Ownership of Insurance Policy: 90% of respondents already have insurance, indicating high awareness
and ownership.
•Influencing Factors: Family and agents influence 30% of respondents' insurance decisions.

•Purpose of Investment: 30% invest in security, highlighting a preference for financial protection and
planning.
•Types of Policies: Endowment, education, and children's policies are prevalent, focusing on protection
and savings.
•Preference for Public Sector Insurance: 60% trust public sector insurance, showing confidence in
government-backed providers.
FUNCTIONAL
PROJECT REPORT ON

THE DETAILED VALUATION ANALYSIS OF

BRITANNIA INDUSTRIES LTD
OBJECTIVES
 To develop valuation model considering historical performance, market dynamic.

 To analyse key financial metrics to understand Britannia's financial health and performance drive.

 To assess investment potential through comparative analysis and identification of competitive

advantages.

 To identify growth opportunities within the FMCG sector based on valuation and financial insights.
SCOPE OF THE STUDY
 Financial and valuation models for Britannia in the FMCG sector aid investors in assessing financial
health and growth potential for informed decision-making.
 These models also assist in evaluating investment opportunities across different asset classes, managing
risks, and maximizing returns.
 Financial analysts benefit from systematic frameworks, enhancing analytical capabilities and accurate
forecasting for stakeholders.
 Industry peers gain insights into market trends, competitive dynamics, and best practices, fostering
learning and innovation.
 Academic researchers utilize model data for studies and papers, contributing to knowledge advancement
and collaboration.
LIMITATION
 Market direction is highly uncertain, making it impossible for any single model to comprehensively capture all
variables affecting outcomes.

 Financial modelling being an analytical study means that results vary between individuals and companies,
reflecting different perspectives and methodologies.

 Forecast accuracy hinges on data quality; for instance, companies venturing into new markets lack historical data
for projections.

 Limited availability and quality of financial data may constrain the accuracy of the analysis.

 Assumptions and simplifications inherent in financial modelling may not fully capture the complexities of the
business environment.

 Complexity of models can hinder interpretation and validation of results.

RESEARCH METHODOLOGY
RESEARCH DESIGN

The research design employed in this study adopts a descriptive research approach, utilizing secondary data

sources exclusively. The primary objective is to comprehensively analyse Britannia Industries Ltd. and its

valuation prospects within the Indian food industry landscape.

DATA COLLECTION

The research design primarily relies on secondary data sources, including Britannia's annual reports, industry

reports, analyst quarterly reports, these sources offer a wealth of information regarding Britannia's financial

performance, market positioning, industry dynamics, and macroeconomic factors impacting the food sector in India.
 FINDINGS
• Consistent sales growth and improved EBITDA and net profit margins.

• Positive trends in sales growth, EBITDA growth, net profit growth, and dividend growth.

• Strong interest coverage ratio indicating financial health.

• Fluctuations in cash flow influenced by operating, investing, and financing activities.

• Stable cost structures and profitability improvements noted in the common size income statement analysis.

• Strong Return on Equity (ROE) highlighted in the DuPont analysis.

• Gradual increase in projected Free Cash Flow to Firm (FCFF) over the forecast period.

• Impressive Return on Invested Capital (ROIC) indicating effective capital utilization.

SOCIAL RELEVANCE
PROJECT REPORT ON

A STUDY ON CORPORATE SOCIAL

RESPONSIBILITIES OF ADIDAS
OBJECTIVES
 To assess Adidas programs, guidelines, and policies to ensure alignment with community involvement,
diversity, ethical labour standards, and environmental sustainability.
 To identify obstacles to effective CSR implementation and uncover avenues for innovation and
improvement within Adidas.
 To analyse Adidas CSR efforts to ascertain their effectiveness in creating positive outcomes for society, the
environment, and the business itself.
SCOPE OF THE STUDY
•The study on Adidas's CSR activities is multifaceted, covering various crucial dimensions for
comprehensive analysis.
•It examines specific CSR programs like sustainable sourcing, community engagement, and labor
standards compliance.
•Scrutiny of program goals, strategies, and outcomes aims to assess effectiveness in addressing social,
environmental, and ethical issues.

•Evaluation of Adidas's CSR policies is conducted to understand their breadth, depth, and alignment
with international standards.
LIMITATION
 This study is constrained by the availability of data and information, as Adidas may not disclose all
aspects of its CSR activities or their impact due to competitive reasons or confidentiality concerns.
 This study does not include any primary data collected through surveys, interviews, or other direct
methods. This may limit ability to gain a deeper understanding on its CSR activities.
 The study did not include the views of stakeholders such as employees, customers or community
members. This may limit the ability to achieve a more comprehensive understanding of a company's
CSR practices
RESEARCH METHODOLOGY
RESEARCH DESIGN
The research design analysis of Adidas's CSR involves setting objectives, collecting secondary data from sources like
reports and databases.

DATA COLLECTION METHODS

The data collection methods include secondary data sources, including annual reports published by Adidas, articles
published in newspapers, online journals, textbooks, internet sources, and other relevant websites.

The study analyzes the data collected from secondary sources to identify the primary themes, tactics, and results of
Infosys' CSR activities. The analysis is based on the company's dedication to ethical practices, ecological sustainability,
and social engagement.
FINDINGS
Adidas progresses towards sustainability goals by increasing sustainable products and aiming for
climate neutrality by 2025.
Initiatives like 'T-REX' and 'Sorting for Circularity' promote circularity and recycling technologies in
apparel.
Advanced chemical management and water efficiency targets reflect Adidas' environmental
commitment.
'Move for the Planet' and 'Common Goal' engage employees and consumers in climate action.

Collaboration with suppliers drives decarbonization and innovative practices.

Challenges persist in innovation and supply chain complexities for Adidas' sustainability targets.
THANK YOU