Research Planning: A Case Study

By

Prof. Anil P. Dongre

Dean
Faculty of Commerce & Management
KBC North Maharashtra University, Jalgaon (MS) India
A research does have moments of Exceptional Ecstasy,
but the majority of the time is spent toiling through
failures, cumulative stress and the gravity of a never-
ending road.
To obtain a PhD, you must Produce Enough New Research To Qualify A Full
Thesis. The problem with this is that research doesn’t always play by the
rules. Every time a new endeavor is taken, whether it be a field study, survey
or lab experiment, failure moves with shadows.

What starts off as a relatively simple aim or hypothesis turns into a

monstrous entity. And while the possibility of success becomes nearer with
each cut of the monster, so too does the enormous fall.

This is where the blues are born. In the second year of your PhD, you no
longer have the enthusiasm of first year blood, nor have you progressed to
the third year, where the end can be tangibly appreciated from afar.
Second Year Blues And How To Beat Them
Defining your research focus (Individual Activity)

Write a paragraph based on the following: Complete

the sentences as they relate to your work.
1. Topic: I am studying ….
2. Question: because I want to find out …
3. Rationale: in order to …
4. Significance: so that we will know more about…
A Study of Impact of Globalization on Fast
Moving Consumer Goods Industries in
Maharashtra State
 Objectives should be

Geographic Specific
Measurable
Achievable
Functional
Realistic
Time-based
Operational Agreed

Write down a current objective in the “SMARTA” format

 The Objective of Study
The thrust of this research is to study the impact of globalization on FMCG industries,
Operating & Selling their products in Maharashtra State. The aim of the study is also to
accomplish the following objectives.

 To evaluate trend in Profitability of Fast Moving Consumer Goods industries in Globalized

era.
 To analyze the trends in Export & Import scenario of Fast Moving Consumer Goods
Industries.
 To study the impact on Internal & External Environment of Fast Moving Consumer Goods
Industries.
 To analyze the trends in Foreign Direct Investments (FDI) of Fast Moving Consumer Goods
Industries.
 To study the Production Trends of Fast Moving Consumer Goods Industries.
 To study the effect on Employment in Fast Moving Consumer Goods Industries in the wake
of globalization.
 The Hypothesis
Hypothesis: 1: Globalization has caused the profitability of the Fast Moving Consumer Goods
industries

Hypothesis: 2: Globalization has resulted into the enhancement in Export & Import in Fast Moving
Consumer Goods industries

Hypothesis:3: Globalization has impacted the Internal & external environment of the Fast Moving
Consumer Goods Industries

Hypothesis: 4: There is linkage between Globalization and Foreign Direct

Investment in Fast Moving Consumer Goods Industries

Hypothesis: 5: There is no positive relationship between Globalization and Production in Fast

Moving Consumer Goods industries
 Content
Chapter: 1: Incidences of Globalization: Historic &
Modern Review
Chapter: 2: Literature Review
Chapter: 3: Methodology of the Study
Chapter: 4: Impact of Globalization on Indian Industry

Chapter: 5: Fast Moving Consumer Goods Industries

Chapter: 6: Data Analysis & Interpretation

Chapter: 7: Conclusion
Appendix - I
Bibliography
 Chapter
Impact of Globalization on Indian Industries
1. Introduction
2. What Makes India to Liberalize?
3. How Globalization Impacted on Indian Industry?
3.1 Heavy Foreign Investment in Industrial Sector
3.1.1 Recent Initiatives of Government on FDI Policy
3.2 Substantial Growth of Industrial Sector
3.2.1 Performance of Micro and Small Enterprises
3.2.2 Features of the Micro, Small and Medium Enterprises Development Act, 2006
3.3 Boost in Industrial Investment
3.3.1 State of Mergers and Acquisitions
3.3.2 Investment Government Policy & Incentives and Opportunities
3.4 Increasing Foreign Trade Due to Healthy
Performance of Industries
1. References
 Chapter
Fast Moving Consumer Goods Industries
1. Introduction
2. Fast Moving Consumer Goods (FMCG)
3. Characteristics of FMCG Products
3.1 Non-durable in nature
3.2 Speedy Turnover
3.3 Moderately Low Cost of Products
3.4 Products are Low Involvement
4. Fast Moving Consumer Goods (FMCG) Industry
4.1 Requirement of Small Initial Investment
4.2 Highly Volatile and Dynamic Distribution Activities
4.3 Prerequisite to Create the Strong Brands
5. Overview of FMCG sector in India
5.1 Indian FMCG Sector after Globalisation
6. Segment & Products Category of FMCG Industry
7. Segmental Conception of Indian FMCG Sector
7.1 Personal Care Segment
7.2 Food & Beverages Segment
7.3 Household Care Segment
8. Why Multinational Wooing For Indian FMCG
8.1 Encouraging Demographics
8.2 Steady Employment Growth
8.3 Thriving Disposable Income
8.3 Rapid Urbanization
8.4 Great Rural Potential
8.5. Resurgence in Organised Retail
9. Reference
 Chapter
Data Analysis & Interpretation
1. Evaluation of Trends in Profitability of Fast Moving Consumer Goods Industries
1. Factor in Tune with Globalization Responsible for Increasing Sale
1. Analysis of Trends in Export & Import Scenario in Fast Moving Consumer Goods Industries
2.1 Factor in Tune with Globalization Responsible for Increasing Export
1. Factor in Tune with Globalization Responsible for Increasing Import
3. Study of Impact on Internal & External Environment of Fast Moving Consumer Goods
Industries
3.1 Internal Environment
3.1.1Factor in Tune with Globalization Responsible for Increasing Advertising Expenses
3.1.2 Factor in Tune with Globalization Responsible for Increasing Packaging Expenses
3.1.3Factor in Tune with Globalization Responsible for Increasing Distribution Expenses
3.2 External Environment
3.2.1Fund Raising from International Market
3.2.2Forex Spending Including Payment for Services & Technological Knowhow
3.2.3Foreign Currency Borrowing
4. Analysis of trends in Foreign Direct Investments (FDI)
in Fast Moving Consumer Goods industries

5.To study the production trends in Fast Moving

Consumer Goods industries
5.1 Production Trends in Hot Beverages
5.2 Production Trends in Aerated Beverage
5.3 Production Trends in Household Products
5.4 Production Trends in Food Products
5. Production Trends in Personal Care Products

6. To study the effect on employment in Fast Moving Consumer Goods industries

7. Hypothesis Testing
8. References
 Chapter
Findings & Conclusion
1. Findings
1.1Profitability of FMCG industries
1.2 Export & Import Trends
1.3 Internal & External Environment
1.4 Foreign Direct Investments (FDI) and Production Trend
1. Conclusion
Thank you