INTRODUCTION

“A supply chain is the network

of all the individuals,
organizati ons, resources,
acti viti es a n d technology
involved in the creati on a n d
sale of a product.”
 BAS I C A L LY,

"A supply chain encompasses everything f ro m the delivery of

source materials f ro m the supplier to the manufacturer
through to its eventual delivery to the end user."
•Generally Supply
chains works on 3
strategies:
1
TRADITIONA
2 L LEAN
3 AGILE
 CO N C E P T

O F AGILITY
AGILITY OF AN ORGANIZATION CAN BE DEFINED AS
THE CAPABILITY TO PRODUCE PRODUCTS FOR
VOLATILE MARKETS IN RESPONSE TO THE VOLUMES
A N D VARIETIES.
 CO N C E P T O F AGILE S U P P LY CHAIN

AN AGILE SUPPLY CHAIN IS A SYSTEM OF PRODUCT DISTRIBUTION

THAT IS CONCERNED WITH DOING THINGS QUICKLY, SAVING COSTS,
BEING RESPONSIVE TO THE MARKET A N D CONSUMER DEMANDS,
MAINTAINING FLEXIBILITY, A N D KEEPING PRODUCTIVITY AT ALL-TIME
HIGHS.

ITS MANAGING SUPPLY NETWORKS A N D DEVELOPING FLEXIBLE

CAPABILITIES TO SATISFY THE FAST CHANGING CUSTOMER DEMAND.
• Agile supply chain
focusses
1
on:
SPEED
2 COST EFFICIENCY
3 FLEXIBILITY
4 PRODUCTIVI
TY
CHARACTERISTICS O F AGILITY

FLEXIBILITY

ADAPTABILITY

RESPONSIVENESS

VERSATILITY

RESILIENCE

INNOVATIVENESS
BENEFITS O F AGILE S U P P LY CHAIN

COMPETITIVE ADVANTAGE
ITS FLEXIBILITY CAN CHANGE MARKETING STRATEGIES ANYTIME AND PRODUCTION WILL QUICKLY FOLLOW
THE MARKET'S DEMANDS.
QUICKLY RESPONDING TO CHANGING CUSTOMER NEEDS INCREASES CUSTOMER SATISFACTION AND
PROMOTES LOYALTY.

COST EFFICIENCY
FEWER WAREHOUSING/INVENTORY/HOLDING COSTS.
THE "PULL" SYSTEM REDUCED WORK-IN-PROCESS INVENTORY AND BOTTLENECKS IN THE
PRODUCTION AREA

REDUCED WASTE
THERE ARE N O FORECAST ERRORS A N D OVERPRODUCTION.
JUST-IN-TIME PRODUCTION REQUIRES M I N I M A L TIME TO HOLD THE PRODUCTS IN THE COMPANY.
 C A S E STUDY: INTRO

ESTABLISHED IN 1975
BY SPAINISH GROUP
INDITEX OWNED BY
AMANCIO ORTEGA.

IT HAS 3000 IN-HOUSE DESIGNERS.

COMPANY OFFERS 40,000 ITEMS/YR
AND 11,000 ARE SELECTED FROM
THE PRODUCTION.

MORE THAN 50% OF THE COMPANY

PRODUCTION IS DONE IN THE
EUROPEAN MARKETS UNLIKE THE
COMPETITORS WHO PURCHASE
MOST OF THEIR PRODUCTS FROM
 C A S E STUDY: Z A R A

1 BUSINESS MODEL
. PRICING
2 STARTEGY
.4. SUPPLY
CUSTOMER
CHAIN VISITS
3.
OPERATIONS
THANKYO
U SUBMITTED TO: POOJA
MAM SUBMITTED BY:
PRIYANSH ROLL NO.-
25005