THE RISE AND RISE

OF AMBANI
DONE BY :
RICHARD JOSHUA C
NITHYA SHREE
 CONTENTS
DHIRUBHAI AMBANI LIFE
OIL & GAS SECTOR
RELIANCE RETAIL
RELIANCE ENTERTAINMENT
JIO TELECOMMUNICATIONS
SPORTS
LEARNINGS
WHAT IS THE SEED CAPITAL OF RIL
& HOW?
DHIRUBHAI AMBANI LIFE & THE
FOUNDATION OF RELIANCE
OIL AND GAS SECTOR
 HOW PETROLEUM IS FORMED?
ORGANIC MATTER ACCUMULATION
HEAT AND PRESSURE
TRAPPING AND RESERVOIR FORMATION
 HOW MONEY IS EARNED IN OIL AND
GAS SECTOR OF RELAINCE
• UPSTREAM (exploration and production)
• MIDSTREAM (Refining and petrochemicals)
• DOWNSTREAM(Marketing and distribution)
 Introduction
• What is Retail ?
of Retail Sector
• Types of Retail – Organised & Unorganised
• Market share of Retail - $1.3 trillion as of 2022

RELIANCE RETAIL
• Reliance fresh in 2006 ,Hyderabad
• Type – Subsidiary of RIL
• Key people – Mukesh(Chairman) ,Isha(MD)
 REASON FOR SUCCESS
• Own Business,Products & Stores
• Every categories
• Setting a market place in Online
• Huge number of Kiranas in India (56,000)
• Covering Wholesale to Retail
• Acquisition
Stores under Reliance Retail
Do you know that Reliance have Forced
Disney to sell its ownership….
Lets see the Reason How?
 ENTERTAINMENT
• Jio tv & Jio Cinema - 2016
• Via com 18 & Disney Acquisition (2019)
• Via com 18 with Disney hotstar

STRATEGIES
• Penetration Pricing in Jio OTT
• Won the bid for broadcasting -2023
• Hbo movies to Jio cinema
• Acquisition of Disney hotstar
 This move allows RIL to strengthen its
presence in media and entertainment sector
 STATERGIES USED BY RELAINCE JIO
• A-Acquisition
• A-Activation
• R-Retention
• R-Referral
• R-Revenues
DIGITAL MARKETING STATERGIES:
• DIGITAL INDIA,HOME DELIVERD

• JIO CRICKET PLAY ALONG

 LEARNINGS

• ANYTHING IS POSSIBLE
• FAILURE IS NORMAL, BUT LEARN FROM IT INSTEAD OF
GIVING UP