DIGITAL

MARKETING PAVING
ROLE ON WOMEN
ENTREPRENEURS
 Digital marketing, or online
marketing, is a form of advertising
that uses the internet and digital
technologies to connect with
customers. Digital marketing seeks
to accomplish the same thing as
traditional marketing except by
leveraging computers, smartphones,
and other digital devices rather than
traditional media, such as print,
radio, or television.
TYPES OF DIGITAL
MARKETING

o Content marketing
o Email marketing
o Pay-per-click (PPC)
advertising
o Social media marketing
o Search engine
optimisation
Search engine optimisation (SEO)
Search engine optimisation (SEO) is a technique that seeks to improve
the ranking of online material on search engines, such as Google or
Bing. If you have searched for something on Google, you’ve likely
noticed that even the simplest search can yield millions of results.
 CONTENT MARKETING
Content marketing is an approach
that connects with a target audience
by creating original content. Rather
than being concerned with making
sales, content marketing typically
seeks to raise brand awareness
through material that appeals to a
particular audience.
EMAIL
MARKETING
As the name suggests, email
marketing uses email to reach
customers. To do it, marketers send
timely emails to large groups of
people who have signed up for their
contact list to advertise sales,
discounts, and new products or
services. Many email marketing
agencies, such as Octane, exist in
India to help companies connect with
their customers.in, Mail Marketer,
and MailGet Bolt.
 PAY-PER-CLICK (PPC) ADVERTISING

Pay-per-click (PPC) advertising is a

digital marketing model that involves an
advertiser paying a publisher each time
their ads are clicked. Typically, the
publisher is a website owner, search
engine operator, or social network
platform like Facebook or Instagram.
NUMBER OF USERS

• in[million]
USERS 2021 2022 2023

INTERNET 3.34 4.55 5.11

MOBILE 2.44 3.65 4.32

SOCIAL MEDIA 3.05 4.4 4.8

 FINANCIAL SNAPSHOT

Metric Current value Previous quarter Change (%)

Revenue $2,500,000 2,200,000 +14%

$1,200,000 $1,400,000
Operating expenses -14%

$1,000,000
Net profit $800,000 +25%

Operating margin 40% 36% +4%

$5,000,000 $4,500,000
Cash reserves +11%
INNOVATIVE
SOLUTIONS
FUTURE INITIATIVES

• Product enhancement. Introduce regular updates and features to • Green supply chain
enhance product offerings.
• Reduced carbon footprint
• Technology integration. Explore emerging technologies for potential
integration into our operations. • Waste reduction

• Collaborative partnerships. Foster collaborations with tech innovators • Water conservation

and industry leaders to drive innovation.
THANK YOU

Mirjam Nilsson​

mirjam@contoso.com

contoso.com