Marketing & sales

[MTC]

KIBT JICA PROJECT TEAM 1

 Training objective

By the end of the session the learner

should develop a realistic & logical thinking
based on data

2
 Training is NOT about

•Providing detail on commercial services

•Imparting general marketing theory

3
 Content in this class
Content Date Facilitator
0 Introduction 17th Oct Munyua
1 Consultancy summary 17th Oct Evans

2 Marketing & Sales summary 17th Oct Wycliffe

3 Sales basic knowledge 18th Oct Evans

4 Marketing basic knowledge (STP and Product) 18th Oct Munyua

5 Marketing Basic knowledge (4ps -price, promotion 18th Oct Wycliffe

place)
5 Marketing survey (plan) 19th Oct Evans

Marketing Survey (Action) 19th Oct Wycliffe

6 Marketing survey (data finding) 19th Oct Munyua 4

 [Ice break 1]
Individual: 5 min
Group: 10min

please help him bring all to the cabin

He wants to bring grains, chicken and fox
to the brown cabin on the left side of the
river.
<Condition>
▪ Only he can drive a boat
▪ He can carry out only one of them at the
same time
▪ If he leaves fox and chicken on the same
side, fox eats chicken
▪ If he leaves chicken and grain on the
same side, chicken eats grain
5
[Group work rule]

▪Finish by the deadline

▪ The roles below have to be decided
<2 members>
Role Detail Name
Leader Facilitate discussion & Make a speech
Rapporteur Sharing screen & Take notes

<more than 3 members>

Role Detail Name
Leader Facilitate discussion
Rapporteur Sharing screen & Take notes
6
Presenter Make a speech
[Ice break 1]
please help him bring all to the cabin
<Example answer>
1,bring chicken to the left
2,back to the right
3,bring grain to the left
4,back to the right with chicken
5,bring fox to the left
6,back to the right
7,bring chicken to the left

The planning is very important to get what you want 7

Used tools in this consultancy
▪Google drive
▪ WhatsApp
▪ Word
▪ Excel
▪ Power point
▪ Google form
Etc.
8
 Google drive
Purpose: to share data with members & experts
You can see all of shared files

You can see the files you add 9

starred
 WhatsApp
Purpose:
①to share the appointments date/time, links & photos etc.
②to communicate regularly within members & experts

10
 Word (Microsoft or alternative)
Purpose: to make reports as assignment of this program, for JICA or
client

Visit report sample

(Necessary to make on every
visit)

Management Improvement
Report sample
(Necessary to make after final
visit as comprehensive report)
11
 Excel (Microsoft or alternative)
Purpose: to analyze data (financial statement, survey answers,
measurement at factory)

Survey result sample

Survey analysis sample
12
 Power point (Microsoft or alternative)
Purpose:
①to organize the data to understand easily
②to present the topics easily at client/members
<Current corporate structure>

There are 4 departments under Management Processing

directors: Marketing & Sales, Production, Logistics speed is
and Administration. 60,000 times
At Marketing & Sales, there are 17 employees. at than words
each branch, there are 2 employees allocated. At
Production, there are 30 employees. At Logistics,
there are 2 store staffs and 3 transport staffs. At
Administration, there are 3 employees. And 2 MDs
take in charge of Finance & HR as well.
Only sentence
13
Organized sentence by graphic
 Google form
Purpose: to organize survey results easily

14
Questions to respondent Result
Used tools in this consultancy

▪Google drive
▪ WhatsApp
▪ Word
▪ Excel
▪ Power point
▪ Google form
Etc.
15