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Company Name
Tag Line
The Problem
Describe the ideal customer profile and their problems or pain points that the startup is addressing, and why it’s significant enough to need a
solution. When pitching, make sure to emphasize how you as a founder can relate personally to this problem.

Pain Point #1 Paint Point #2

Briefly elaborate on pain point, including any Briefly elaborate on pain point, including any
relevant market research data points. relevant market research data points.

Ideal Customer Profile

Define the primary customer segment for which
you are building your solution, based on their
characteristics, location, needs and/or
behaviours.
Pain Point #3 Paint Point #4
Briefly elaborate on pain point, including any Briefly elaborate on pain point, including any
relevant market research data points. relevant market research data points.
The Solution
Outlines the startup’s solution to the identified problem, including the key benefits of the product or service. This should articulate how your
solution is different from others that may be available to your customer segment.

Benefit #1 Benefit #2
Briefly elaborate on how your product or service Briefly elaborate on how your product or service
helps deliver this outcome. helps deliver this outcome.

Your Product or Service

Briefly describe the main functions and MVP
features of your product or service, including Benefit #3 Benefit #4
what technologies are used.
Briefly elaborate on how your product or service Briefly elaborate on how your product or service
helps deliver this outcome. helps deliver this outcome.
The Market
Defines the target market for the solution, including the size, growth potential and segmentation of the market.

Size of Market Growth Potential Segmentation

Provide an overview of the Total
Addressable Market (TAM) for your
solution, including the estimated size
of the market in terms of revenue and
number of customers or units sold.
Highlight any trends or change that
could impact demand for the solution,
such as the expected % growth of your
target market according to industry
reports.
Identify the one or more segments
within the target market that your
solution will focus on at first, and
how they fit into the broader market.
The Business Model
Describes how the startup plans to generate revenue and sustain its operations, including pricing strategy, revenue streams and cost structure.

Cost Structure Pricing Strategy Revenue Streams

Outline the main expenses and
investments required to develop,
launch and operate your solution, such
as product development, marketing
and staffing.
Explain the types of pricing you offer.
This should include how your price
compares to competitors and also how
to compares with the cost of delivering
your solution.
Describe the ways in which your
solution generates revenue, such as
subscription fees, commission on
sales, or advertising revenue.
The Go-To-Market Strategy
Outlines the marketing and sales strategy for the startup, including customer acquisition channels, distribution channels and partnerships.

Customer Acquisition Distribution Partnerships

Describe how you will acquire Share how your startup will distribute Provide any details about strategic
customers, such as paid advertising, its product or service to customers, partnership that your startup will
social media, referral programs or such as online marketplaces, retail pursue to accelerate growth and
email marketing. partnership or direct sales. increase customer acquisition.
The Competition
Identifies the main competitors in the market, and describes how the startup differentiates itself from them in terms of value proposition and
competitive advantage.

Benefit #1 Benefit #2 Benefit #3 Benefit #4

Your Startup ✔ ✔ ✔ ✔

Competitor #1 ✔ ✘ ✔ ✘

Competitor #2 ✘ ✔ ✘ ✘

Competitor #3 ✔ ✔ ✘ ✘
The Team
Introduces the founding team and any key members of the startup, highlighting their skills, experience and expertise.

Founder #1 Founder #2 Key Staff/Advisor

role role role
Highlight key skills, experience and Highlight key skills, experience and Highlight key skills, experience and
expertise. expertise. expertise.
The Financials
Provides an overview of the startup’s financials, including current funding status, revenue projections, and fundraising plans.
Current Funding
Mention if you already have any
previous funding amounts secured or
are bootstrapping. Mention how long
you can continue with current funding
status. Indicate which, if any, co-
founders and investors have already
contributed or pledged.
Revenue Projections
Outline your annual revenue
projections for the next 3 years,
including key assumptions, such as
“We project to generate $X in revenue
during our first year, and achieve $X in
annual revenue by year three, assuming
strong demand and license approval.”
Fundraising
Indicate whether you are seeking
investment and the amount of capital
the startup intends to raise in the
short term. Explain the key
milestones this funding would enable
you to achieve over a specific
timeframe.
The Milestones
Outlines the key milestones that your startup has achieved to date, and your future goals and objectives. If you have launched or have any specific
user traction, make sure to include and specify this here.

Milestone 2 Milestone 4
Month Short description Month Short description
Year Year

Month Month
Milestone 1 Year Milestone 3 Year

Short description Short description