Created by: Atharva Raorane, Swaraj Patra, Siddhant

Nagaonkar, Yash Sinalkar

Session Trainer: Prof.Sameer Charania
Subject: Selling & Negotiation
College: Terna Global Business School (Nerul)
 INTRODUCTION
The global vegan footwear market is booming, driven by
growing concerns about animal welfare and the environment.
This presentation explores the potential of launching "Vegan O2
Shoes," focusing on their business model, growth strategies,
and potential brand collaborations.
• Problem and Solution
• Problem: Limited availability of stylish and affordable vegan footwear options.
• Solution: Vegan O2 Shoes offer high-quality, sustainable footwear with a
unique, contemporary design.
• Target Audience
• Eco-conscious consumers who prioritize ethical and sustainable practices.
• Fashion-forward individuals seeking stylish and comfortable footwear.
• Athletes and fitness enthusiasts looking for vegan-friendly performance shoes.
 BUSINESS MODEL
• B2B Model:
• Processing, manufacturing, and transportation costs will be calculated.
• Wholesale prices will be determined based on cost plus a markup for profit.
• Retail partners will add their own margin, resulting in the final price for
consumers.
• Cost Breakdown:
• Processing cost: $x per pair
• Manufacturing cost: $y per pair
• Transportation cost: $z per pair
• Wholesale Price:
• Cost + Profit Margin = Wholesale Price
• Example: $x + $y + $z + $10 = $40
• Retail Price:
• Wholesale Price + Retail Margin = Retail Price
• Example: $40 + $20 = $60
 GROWTH STRATEGIES
• Digital Marketing:
• Utilize social media platforms like Instagram and TikTok to target relevant
demographics.
• Develop a strong online presence and e-commerce store.
• Partner with influencers and bloggers for product placement and promotion.
• Sustainability Initiatives:
• Highlight the use of eco-friendly materials and manufacturing processes.
• Partner with environmental organizations and charities.
• Offer recycling programs for used shoes.
• Community Engagement:
• Organize events and workshops to connect with potential customers.
• Sponsor local sporting events and fitness activities.
• Collaborate with vegan businesses and organizations.
 POTENTIAL BRAND COLLABORATIONS
• Athleisure brands: Collaborate on a limited-edition collection of vegan
performance shoes.
• Vegan fashion designers: Co-design a capsule collection of stylish and sustainable
footwear.
• Ethical fashion brands: Partner to offer exclusive discounts and promotions to each
other's customers.
• Environmental organizations: Collaborate on projects to raise awareness about
sustainability and animal welfare.
 CONCLUSION
• Vegan O2 Shoes have the potential to be a successful business venture in
the rapidly growing vegan footwear market.
• The B2B business model, combined with effective growth strategies and
brand collaborations, can help reach a wide audience and achieve
sustainable growth.
• Commitment to ethical practices and environmental responsibility will
further strengthen brand reputation and customer loyalty.