Café Coffee

Day
An Innovative And
Unique Platform To
Engage Your TG Is
Here…
 INTRODUCTION

A Company Called Café Coffee Day Global Limited Company Is Situated In Chikkamagaluru And Grows Coffee
On 20,000 Acres Of Its Own Farms.Asia's Biggest Producer Of Arabica Beans, It Exports To The US, Europe, And
Japan, Among Other Nations.

When V. G. Siddhartha Formed Coffee Day Global, The Parent Company Of The Coffee Day Chain, In 1996, He
Launched The Café Chain. On July 11, 1996, Brigade Road In Bangalore, Karnataka, Became The Site Of The First
CCD Store. By 2011, There Were Over 1,000 Cafés Operating All Over India As A Result Of Its Quick Expansion
Into Additional Cities.

2010 Saw The Announcement That A Group Headed By Kohlberg Kravis Roberts Will Invest ₹1,000 Crore, Or
US$280 Million In 2023, Or ₹22 Billion
MISSION
Our mission is a simple one. To be the best Cafe
chain by offering a world class coffee experience at
affordable prices.

VISION
TO Be The Only Office For Dialogue Over A Cup Of
Coffee
 MARKETING MIX OF CAFE COFFEE DAY

• CAFE COFFEE DAY PRODUCT STRATEGY

1. Beverages
2. Food Items
3. Merchandise
4. Seasonal And Limited-time Offerings
CAFE COFFEE DAY PLACE STRATEGY
1. Strategic Location Selection
2. Expansion into Tier 2 and Tier 3 Cities
3. Presence in Travel Hub
4. Ambiance and Comfort

CAFE COFFEE DAY PRICING STRATEGY

5. Psychological Pricing
6. Competitive Pricing
7. Product Line Pricing
8. Value-based Pricing
9. Dynamic Pricing
CAFE COFFEE DAY PROMOTION STRATEGY
1. Television
2. Tie-ups
3. Association With Movies
4. Sales Promotion

CAFE COFFEE DAY PEOPLE STRATEGY

5. Employee Training And Development
6. Customer-centric Staff
7. Teamwork And Staff Morale
8. Management And Leadership
CAFE COFFEE DAY PROCESS STRATEGY
1. Streamlined Ordering System
2. Integrated Supply Chain Management
3. Quality Control Processes
4. Employee Performance Management

CAFE COFFEE DAY PHYSICAL EVIDENCE STRATEGY

5. Cleanliness And Hygiene
6. Branding Elements
7. Technology Integration
8. Service Delivery Process
 KEY TARGET AUDIENCE
Major Chunk Of CCD Customers Falls Within The Age Group Of 20 To 30 Which Accounts For
57% Of The Overall Percentage.
The Group Comprises Of Mainly College Going Students And Young Working Professionals
 SEX RATIO & MARITAL STATUS

• There Is A Definite Skew Towards Singles: 66% Singles, 27%

Married & 7% Others.
Thank You