User persona

10-Year Goal
- Goal: Achieve 50% reduction in carbon footprint
across major tourist destinations by 2034.

- Specific: Implementation of renewable energy

and sustainable transport initiatives.

- Measurable: Reduction in CO2 emissions

compared to baseline levels.

- Achievable: Partnership with local

governments and businesses for infrastructure
changes.

- Relevant: Mitigates climate change impacts

and promotes sustainable development.

- Time-Bound: Target set for completion by

2034.
5-Year Goal
- Goal: Empower local communities in 50% of
tourist destinations to lead sustainable tourism
initiatives by 2029.

- Specific: Training and capacity building

programs for community-led tourism projects.

- Measurable: Number of communities

engaged and sustainable projects
implemented.

- Achievable: Collaboration with local NGOs

and tourism operators for support.

- Relevant: Enhances cultural authenticity

and economic resilience in communities.

- Time-Bound: Milestone set for

achievement within five years.
1-Year Goal
- Goal: Implement sustainable tourism
certification programs for 75% of hotels and
tour operators in key tourist regions by 2025.

- Specific: Development of certification

criteria and guidelines for industry adoption.

- Measurable: Number of businesses

certified and compliance with sustainability
standards.

- Achievable: Engagement with industry

stakeholders and regulatory bodies.

- Relevant: Promotes responsible tourism

practices and consumer confidence.

- Time-Bound: Implementation target set

for completion within one year.