Lyf Cache

Brand
Researc
h
Prepared by: Lyf Cache Prepared for: Studio Agatho
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Context 3

Research 6

Strategy 10

Creative Brief 15
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Part 1:
Context
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Overview
Provide a brief description of the
brand your team is researching on. You
may also state the problem the brand is
trying to address or the goal they’re
aiming to achieve.

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Target The Unbanked
People who don't use mainstream

Market
services and primarily use cash

The Digital-Savvy
People looking for alternative
or innovative banking options

The Underbanked
People who don’t use banking services
due to lack of affordability
 Lyf Cache

Part 2:
Researc
h
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Competitor Analysis
Strengths Weaknesses Opportunities Threats

• What blockers is the company

• Where does the company need to • Which external trends can the
• What is the company doing well? facing?
improve? company capitalize on?
• What sets the company apart? • Which emerging competitors should
Name of Competitor 1 • What are the company's strong
• Are resources adequate? • Are demands shifting?
the company look out for?
• What do others do better than the • What emerging factors are favorable
qualities? • What external factors may be
company? for the company?
detrimental to the company?

Name of Competitor 2

Name of Competitor 3
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Direct
competitors still
have the biggest
customer base
While direct and indirect competitors still
dominate the finance and insurance sector,
there are emerging tertiary competitors
entering the space.
• Use a graph or chart to visualize the current
number of users for each product or services
• These are visual aids that help add more context to
the topic you are discussing.
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Interview Increasing need for security

Add a quote or insight from the interviews.

Highlight Preference for simplicity

s
Add a quote or insight from the interviews.

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 Lyf Cache

Part 3:
Strategy
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 Present the overarching concept that will be the basis of
the team’s creative execution. This should align with the
problem or goal of the brand, the target audience, and
the research findings.

Theme
Include brand identity guidelines to follow to ensure
consistency across all creative executions.

This may include rules on logos,

color palettes, tone of voice, and more.
Share the framework that will guide the Key
Message
brand's unique value proposition and benefits.
You may include samples of taglines or slogans that
will resonate with the target audience.

s
Visual Elements Provide the samples of images, graphics, motion, or
video content that aligns with the agreed messaging.
 Lyf Cache

Part 4:
Creative
Brief
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Product and Lyf Cache

Put your
money

Advertising
where your
wealth is.

Mockups Lyf Cache

Bank on
our
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passion
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Final Drag and drop your photo or video! Click the sample
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Moodboard
Timeline & Milestones
Week 1
Describe the milestones that
should be achieved by this
period.
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Week 2 Week 3 Week 4
Describe the milestones that Describe the milestones that Describe the milestones that
should be achieved by this should be achieved by this should be achieved by this
period. period. period.
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Any
Email
hello@reallygreatsite.com

Question Social Media

@reallygreatsite

s? Call us
123-456-7890
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