Part 01 Organic Traffic Analysis

Part 02 Backlink Analysis

Part 03 Competitor Analysis

Part 04 Website Structure Analysis

Tool Used - SEMrush & Similarweb
• The website attracts a healthy monthly organic traffic of 122,935, indicating a strong online
presence.
• An average bounce rate of 43.87% suggests a good user experience, with a significant
portion of visitors engaging with the content.
• A substantial average of 15.90 pages visited per session highlights user interest and
navigation within the website.
• An average session duration of 8 minutes and 30 seconds showcases user engagement and
interest in the content.
Tool Used - SEMrush

- Out of total organic traffic- 55% share traffic

is of US, 9.8% of India, 4% of Phillipines and
31% from rest of the countries.

- Domain Authority of the website is 55 and

Spam score is 1%
Tool Used - SEMrush

• The website ranks for an impressive total of 93,653 organic keywords, indicating broad visibility in
search results.
• Having 2,880 keywords in the top 3 search results positions signifies strong competition and high
search relevance.
• Ranking on the 1st Search Engine Results Page (SERP) for 11.87% of the total keywords suggests
effective SEO strategies and optimization efforts.
• The presence of 2,594 featured snippets keywords showcases the website's authority in providing
concise, relevant answers to user queries.
Tool Used - SEMrush

- Top 10 Pages driving most traffic on the website. Traffic share is mentioned after
the URL, along with the organic keywords a webpage is ranking for.
 Recommendations

• Content Localization: For the US audience, consider creating content that

reflects current trends, news, and topics relevant to the American market
SMBs.
• Tailor content for Indian and Phillipins audiences by incorporating different
• Identify and target long-tail keywords related to CRM solutions for SMBs, such
as "best CRM for small businesses" or "affordable CRM software for SMBs."
• Incorporate location-specific keywords to target local SMBs seeking CRM
solutions in specific regions.

• Keyword Optimization: Strategically target keywords to maintain and improve

rankings in the top 3 positions. Continue capturing featured snippet
opportunities to enhance visibility and authority.

• Leverage US Strength: Given the substantial US traffic, continue optimizing

for US-related keywords and trends to maintain and potentially expand the US
audience.

• More Landing Pages- More the landing pages are higher the traffic. Must be
following the seo strategy from keyword research to content marketing.
Tool Used - SEMrush

- The total number of referring domains is 11,932, and a portion (2,114) has been lost over
time. Lost domains can impact your backlink profile and organic rankings.

Recommendation: Initiating outreach efforts to contact domain owners of lost domains and
requesting republishing of live links can help regain lost backlinks. This proactive approach
can improve your backlink profile and improve overall SEO performance.
Tool Used - SEMrush
- 4% of referring domains are from high authority websites with AS >61.

Recommendation: Focusing on building links from high authority website will

going to help in the website trustworthiness and ultimately increase in Domain
authority. It will help the content to rank fast on search engines.
Tool Used - SEMrush

- 80% reffering domains are from United states of America.

Recommendation: Since India is a home to 48.8 million small and medium

businesses. Building backlinks on india based websites will help to grow the
visibility in india and ultimately more conversions.
Recommendations

• To improve the qualiy of backlink score, identifying toxic backlinks and

disavow them is really important.

• Expanding your backlink strategy to include Indian-based websites can

help you tap into the substantial SMB market in India. This can lead to
increased visibility, engagement, and conversions within the Indian
market.

• Prioritize building relationships and acquiring backlinks from high

authority websites. These links can significantly impact your website's
authority and visibility, leading to faster rankings on search engines.

• Identify broken links on relevant websites, and then reach out to the
website owner to suggest replacing the broken link with a link to your
relevant content.
 Competitor Analysis
Close.com freshworks.co zoho.com vtiger.com https://
m www.salesforc
e.com/
DA 55 78 87 56 92
PA 56 62 69 52 76
Backlink count 713.5K 29.3M 64.7M 5.1M 111M

Referring 11.9K 50.6K 166.3K 8.9K 224.1K

domains
Organic search 123K 606.5K 7.2M 39.6K 10.4M
Index pages 5,430 47,300 3,93,000 53,000 24,00,000
webpage speed poor on mobile poor on mobile poor on mobile poor on mobile poor on mobile

Unique selling Simplicity and Unified Platform, AI- Affordability, Open Source Option, Scalability, extend
Focus, Email driven Insights, Customization, Sales and Marketing CRM functionality,
points Integration, Multichannel Integration Automation, Lead AI-driven analytics
Customizable Communication Ecosystem Scoring and offer predictive
Workflow Automation Analytics insights
Key Insights:

Domain Authority (DA): Salesforce.com has the highest DA, indicating strong online
authority. Zoho.com follows closely with a competitive DA.

Backlink Count and Referring Domains: Zoho.com leads in backlink count and
referring domains, reflecting a comprehensive link profile. Freshworks.com also has a
substantial backlink profile.

Organic Search Traffic: Zoho.com stands out with significant organic search traffic,
followed by Salesforce.com and Freshworks.com.

Index Pages: Salesforce.com has a massive number of indexed pages, suggesting an

extensive content repository. Zoho.com also boasts a significant number of indexed
pages.

Unique Selling Points: Each CRM provider offers unique strengths. Close.com
emphasizes simplicity and workflow automation, Freshworks.com focuses on a unified
platform and AI insights, Zoho.com emphasizes affordability and customization,
Vtiger.com offers an open-source option and automation, while Salesforce.com
highlights scalability and advanced analytics.
Website Structure Analysis

URL Structure: the format of URLs are descriptive, user-friendly, and following best practices for
search engine optimization (SEO).

Website Speed: Assessing the speed at which web pages load, as slow loading times can
negatively impact user experience and search engine rankings.

Speed on mobile- 28 (Poor)

Speed on Desktop- 68 (Average)

Internal Linking- well interlinked

XML Sitemap- Present

Mobile Responsiveness- Mobile Friendly

Breadcrumb Navigation: Not available

Search Functionality: Not available

Testimonials: User reviews and testimonials not available

 Recommendations

• Improve Website Speed:Optimize images, minimize server requests, and utilize caching
mechanisms to enhance loading speed on both mobile and desktop. Consider using tools
like Google PageSpeed Insights for detailed suggestions.

• Implement Breadcrumb Navigation:Incorporate breadcrumb navigation to provide users with

a clear understanding of their location within the website. This aids in navigation and
enhances user experience.

• Add Search Functionality:Integrate a search bar to enable users to find specific content
quickly. This can enhance user satisfaction and engagement by allowing them to access
relevant information efficiently.

• Collect and Display Testimonials:Gather user reviews and testimonials to showcase positive
experiences with your products or services. Displaying authentic testimonials can boost
credibility and encourage conversions.

• Continuously Monitor Mobile Speed:Regularly monitor and improve mobile loading speed to
ensure a positive mobile user experience. Optimize images, minimize scripts, and prioritize
critical content for quicker mobile loading.