A PRESENTATION

ON
ADVERTISING
AGENCY
INTRODUCTION
 Advertising task has been increasingly
difficult. It requires a high level of creativity
and imagination and a great deal of expertise
and experience.
 Today’s advertisement are more
sophisticated as well as complicated.
 They require a duly qualified and
experienced special staff.
 Those companies desire to advertise their
products on a continuous basis maintain a
well equipped department to carry out
advertising related activities.
 However, to maintain a separate department
is costly, and many companies can not afford
it.
 Companies that can not maintain advertising
department may opt for advertising agency.
 The advertising agency, popularly known as
ad agency, carries out all advertising related
activities on behalf of the client companies
on professional basis.
FUNCTIONS OF AD AGENCIES
 Ad agency determines the need of
advertisement for the client firms.
 It prepares advertising message.
 It writes ad copy
 It maintains close contact with well known
personalities for advertisement and decides
terms and conditions.
 It deals with public relations.
 It deals with media selection and buying
space/ time.
 It prepares advertising scheduling.
 It assists in preparing advertising budget.
 It provides marketing consultancy for clients.
 It sends needed materials to company and
media
 It carries out evaluation of advertising
effectiveness, etc.
BENEFITS OR REASONS FOR
USING AD AGENCY
 Ad agency employs specialist staff to perform
various activities related to advertisements.
 It analysis advertising in unbiased manner and
objectively. It can access neutrally the issues
related to advertising.
 Ad agency works for many companies and
products. It has wide range of experience in
handling different advertising issues. Client can
get benefit of rich experience of agency.
 Mostly, company is busy with production and
marketing. It can not spare time for preparing,
executing, and evaluating advertisement.
 It is a flexible option. If company is not
satisfied with ad agency, the contract can be
terminated easily.
 Wide contacts, relation, and contracts of ad
agencies with a number of well known
personalities like film stars, artists,
cricketers, government offices and various
professional offer a lot of direct and indirect
benefits to the client companies.