Introduction to

Production and Resource

Use

Reporter: Aprilrose Tampong

Merian Habuhab
 *Production and resource use in
agricultural marketing involves the
processes of producing, managing, and
selling agricultural products. It's a
multifaceted discipline that requires a
deep understanding of both agriculture
and marketing principles.
The production aspect involves the cultivation of
crops or the rearing of animals. Efficient resource
use is crucial to ensure maximum productivity
while minimizing waste.

On the other hand, agricultural marketing is the

process of moving an agricultural product from the
farm to the consumer. It includes planning,
organizing, directing, and handling of agricultural
produce in such a way as to satisfy the farmer,
producer, and the consumer.
Here are some steps you can follow when
creating a proposal:

1. Executive Summary : This is a brief overview

of your proposal. It should include the problem
you're solving, your solution, and the expected
outcome.

2. Company Description : Provide information

about your farm or agricultural business. This
could include your mission statement, history,
and team.
3. Market Analysis : Identify your target
market and provide information on its size,
demographics, and buying habits.

4. Organization and Management: Describe

how your business is structured and who
manages it.

5. Services or products: Detail the

agricultural products or services you offer.
6. Marketing and sales strategy: Outline how you plan to
attract and retain customers.

7. Financial Projection :Provide an estimate of your

revenue and expenses over the next few years.

8. Funding Request : If you're seeking investment,

specify how much you need and what it will be used for.

9. Appendix :This is where you can include additional

information, like resumes, permits, or letters of
recommendation
Economics of input and
product substitution
In agricultural marketing, the economics of input and
product substitution play a crucial role in understanding
supply and demand dynamics, pricing mechanisms, and
overall market efficiency. When it comes to input
substitution, farmers and agricultural producers often
face choices in regards to the types of inputs they use in
their production processes. These inputs can include
labor, land, machinery, fertilizers, seeds, and various
other factors of production. The decision to substitute
one input for another often depends on relative input
prices and the technical relationships between different
inputs.
Here are some key considerations for
developing a proposal in agricultural
marketing:

1. Problem Statement: Clearly define the

problem or opportunity that your
proposal aims to address. This could be
anything from improving the efficiency
of input use to identifying new market
opportunities for agricultural products.
3. Economic Impact Assessment: Evaluate the
potential economic impact of your proposed
initiative. This could involve estimating cost savings
from input substitution, projecting changes in
product demand resulting from marketing efforts,
or assessing the overall effect on market efficiency.
4. Action Plan: Outline a detailed plan of action for
implementing your proposal. This could include
strategies for promoting product substitutes,
optimizing input use, improving market access, or
enhancing distribution channels.
5. Cost benefit analysis : Provide a thorough cost-
benefit analysis of your proposal, including an
estimation of the initial investment required, as
well as the expected returns and long-term
economic benefits.
6. Policy and regulatory and consideration :
Consider any relevant policies, regulations, or
government support programs that could impact
the implementation of your proposal. This might
involve addressing issues related to input subsidies,
product labeling, trade barriers, or environmental
regulations.
7. Innovation and Sustainability : Highlight any
innovative approaches or sustainable practices that are
embedded in your proposal. This could include new
technologies for input efficiency, eco-friendly product
substitutes, or sustainable marketing strategies.

8. Implemention and Monitoring :Clearly outline how

the proposal will be implemented and how its impact
will be monitored and evaluated. This could involve
setting key performance indicators, establishing
benchmarks, and designing a framework for regular
assessments.
THANKYOU FOR
LISTENING!