THE IMPACT OF SOCIAL

MEDIA ON SOCIETY
 SOCIAL MEDIA
• Social Media refers to websites and
applications that enable users to create and
share content or participate in social
networking.
• More than 4.7 billion people around the
world use social media.
• Equal to roughly 60% of the world's
population.
 RESEARCH OBJECTIVE
• The primary objective is to critically analyze and evaluate the impact
of social media on society.
• This includes examining how social media influences communication
patterns, mental health, political engagement, business practices, and
privacy concerns.
• The research aims to:
1. Pinpoint advantages and disadvantages of social media usage.
2. Understand how demographic differences impact it.
3. Investigate future trends that might lessen negative impacts while boosting
positive ones.
LITERATURE • Communication and Connectivity:
REVIEW Positive Impact: Social media platforms facilitate instant
communication, allowing people to stay connected
regardless of geographical barriers.
Negative Impact: Over-reliance on social media can reduce
face-to-face interactions and weaken real-life relationships.

• Mental Health:
Positive Impact: Online communities provide support
networks for individuals with mental health issues.
Negative Impact: Excessive social media use is linked to
anxiety, depression, and cyberbullying, particularly among
adolescents.
LITERATURE • Political Engagement:

REVIEW Positive Impact: Social media mobilizes political

participation and activism, as seen in movements.
Negative Impact: The spread of misinformation and echo
chambers can polarize political opinions and undermine
democratic processes.

• Business and Marketing:

Positive Impact: Companies leverage social media for
targeted advertising, customer engagement, and brand
building.
Negative Impact: Issues such as data privacy breaches and
unethical marketing practices have raised concerns.
• Conducted
research through
surveying.
• Surveyed people
between the ages
14-32.
• Based on impact of
Social Media.

RESEARCH METHODOLOGY
 RESEARCH HYPOTHESES

Social media usage has a dual impact on society,

enhancing connectivity, community building, and
political engagement while also contributing to
increased anxiety and depression, concerns about
misinformation and political polarization, and
significant privacy and security issues.
 IMPORTANCE OF THE STUDY

1. IMPACT ON 2. IMPACT ON 3. IMPACT ON

SOCIETY POLICY ACADEMICS
MAKERS

Important in Highlights the need for It offers a

understanding how regulations to minimize comprehensive
social media shapes negative effects. It also framework for future
our daily lives from emphasizes importance studies and encourages
mental health to of promoting digital future research to
political literacy and mental explore the complex
engagement. health resources. dynamics of social
media in modern
society.
 1. ENHANCED
CONNECTIVITY 4. CUSTOMER ENGAGEMENT
85% respondents could
maintain relationships and 40% of businesses reported
build communities. higher customer engagement
due to social media marketing
2. INCREASED efforts.
ANXIETY/DEPRESSION

60% experienced
FINDINGS
increased anxiety from
social media usage.
5. POLITICAL
ENGAGEMENT
3. PRIVACY CONCERNS
75% of respondents stated that
social media increases their
70% of users were worried about political awareness and
their personal data security and engagement, but 60% also
privacy on social media platforms. expressed concerns about
misinformation and polarization.
 INTERPRETATION OF FINDINGS
POLITICAL ENGAGEMENT AND
ENHANCED CONNECTIVITY INCREASED ANXIETY
CONCERNS
Since majority recognizes role of
A substantial portion of users While social media increases
social media in increased
associate excessive social political awareness and
connectivity, it should continue to
media use with higher levels of engagement, it also raises
enhance features to facilitate
anxiety so there is a need for significant concerns about
communication.
awareness campaigns and misinformation and polarization.
However, there should be a
digital wellness initiatives that Policy makers should implement
balance between online and
encourage responsible usage. regulations to combat
offline relationships
misinformation and promote
CUSTOMER ENGAGEMENT FOR media literacy.
BUSINESSES
Businesses report higher
customer engagement through
social media marketing.
Implications: Companies should
leverage social media strategically
for marketing while ensuring
ethical practices
 CONCLUSION

• Social media has profound dual impact on society.

• It enhances connectivity and customer engagement.
• However, it poses significant challenges to mental health, political
stability and privacy.
• Understanding these impacts is essential for developing effective
strategies to maximize benefits and minimize harms.
• Hence, This research provides valuable insights for individuals,
policy makers, and academics to navigate the evolving digital
landscape responsibly.
 RECOMMENDATIONS
• For Individuals: Practice mindful social media
usage, set boundaries, and prioritize face-to-
face interactions to mitigate negative mental
health impacts.
• For Policy Makers: Develop and enforce
regulations to combat misinformation,
protect user privacy, and promote digital
literacy programs.
• For Businesses: Use social media ethically for
marketing, ensuring transparency and
protecting customer data.
• For Academics: Conduct further research on
the long-term effects of social media and
explore innovative solutions to address its
challenges.
 ANY
QUESTIONS?
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THANK

YOU!