ECOSTRATEGIST CASE STUDY

COMPETITION

Simran Khushi Vidhi

Malav Jadav Verma
IIM M ‘26 IIM M ‘26 IIM M ‘26
PRESENTED BY:
TEAM MUMBAI MAVENS
INDIAN INSTITUTE OF MANAGEMENT, MUMBAI
 Surge in Sustainable Packaging Demand
Consumer Market Environmental
Trends: Growth: Urgency:
Growing Rapid expansion of Mycelium
preference for eco- the sustainable packaging reduces
friendly products, packaging sector, landfill waste and
with many willing with substantial pollution
to pay more for growth projected. compared to
sustainability. traditional
materials.
 Why Mycelium Stands Out?
Sustainable Material: Customizability and
Mycelium from agricultural
Versatility:
waste—fully biodegradable
Mycelium can be grown into
with a minimal footprint.
various shapes and sizes,
Mycelium-based packaging
allowing for highly customizable
is biodegradable and
packaging solutions. This
compostable, making it an
adaptability makes it suitable for
eco-friendly alternative to
a wide range of products, from
traditional plastic and foam
electronics to fragile items.
packaging materials. It helps
reduce waste and the
environmental footprint
associated with packaging. Lifecycle Analysis:
Rapid Outperforms traditional
Decomposition:
Decomposes faster than
packaging in CO2 emissions,
energy, and water usage.
conventional materials,
reducing environmental
impact.
Performance Benchmarking
Roha’s Edge in the Market
1.Sustainability Leadership: Demonstrates a commitment to eco-
friendly practices, appealing to environmentally conscious consumers
and enhancing brand reputation.

2.Cost Efficiency: Potentially reduces long-term costs through waste

reduction and alignment with regulatory trends favoring sustainable
practices.

3.Market Differentiation: Stands out in the market with innovative,

customizable, and high-performance packaging, attracting businesses
seeking sustainable partners.

Innovation Leader:
Focused on 100%
biodegradable
solutions, unlike
broader competitors.
 Scalability and Future Vision
Commitment to innovate and expand the use of mycelium in sustainable packaging solutions, aiming to
reduce carbon footprint by 50% and fully replace single-use plastics in customer packaging streams by
2030.

•Production Scalability: Mycelium can be grown quickly and in various controlled environments, making it
scalable to meet increasing demand. As technology advances, production processes can be further optimized
and automated.
•Resource Availability: Mycelium uses agricultural waste as a growth medium, ensuring a steady and
abundant supply of raw materials. This makes scaling up production feasible without depleting natural
resources.

Future Vision:
● Mainstream Adoption: With growing environmental awareness and regulatory pressures, mycelium
packaging is likely to become a mainstream choice for various industries, from electronics to food
packaging.
● Technological Advancements: Continued innovation will enhance the properties and applications of
mycelium packaging, such as improved strength, water resistance, and customizability.
● Global Impact: The widespread adoption of mycelium packaging could significantly reduce plastic waste
and carbon footprints globally, contributing to a more sustainable and circular economy.
THANK YOU