Ecostrategist

Revolutionising packaging, saving the environment

Team Name - IMPACT

 Indsutry Size Major Industry players Consumers Buying Motivation

Health
Health andand Safety
safety
Environmental Concerns

Product performance
Ethical considerations

Gs
Direct
Indirect Survey (Amongst IIM students)
Porter’s Five Forces (Sustainable
packaging)
(Packaging)
Growth Drivers
15% voted they are willing to
• Government Regulations and Policy pay 100% premium for
Competition Low High
• Market Size and Growth sustainable products
• Sustainability Awareness
Potential for new entrants Low High
• Consumer Awareness and Preference 37% voted they are willing to
• pay 50% premium for
Corporate Initiatives
Supplier Power Medium Low sustainable products
• Technological Innovations:
• E-commerce Boom
Customer Power Medium High 58% voted they are willing to
• Infrastructure Development
pay 25% premium for
Threat of substitutes Medium High sustainable products
 TAM:
7,00,000 Cr
Value Based Pricing
SAM: Cost of basic Green Premium Total
70000 Cr
styrofoam box
55/box 110/box
SOM: 55/box
800 Cr

Market Entry strategies

Licensing Buying a Company Greenfield Investment

partner with a business that Building the business from ground

We can enjoy immediate market
already understands the relevant up seems like the best option as one
presence but we assume the
market dynamics, but you get can have full control and enjoy
company does not have the
lesser control. This can be healthier margins in an industry with
required capital to do the same
considered. razor-thin margins
OUR
Addressing the
SOLUTION
Problems
ORGANIC FOOD PACKAGING
1.Long Lead Times:
Given the focus of the niche customers of organic food, this Engaging in meticulous
stands to be our best opportunity for grabbing the target demand forecasting and
customers who can also affords to absorb our value-based create standard molds to
pricing. increase inventory
It is also devoid of microplastics that go against the basic efficiency.
premise of using organic food
2. High Upfront Costs:
Premiumising the customer
base and product lets our
MEAT & FISH PACKAGING PREMIUM GIFTING cutomers absorb high
investment
The meat & fish industry • Customer Affordability
also serves as an mazing • Premium Feel
opportunity especially • Ethical Conscious Targeted 3. Lack of Awareness:
because of its perishable • Apt Use-case
Targeted marketing and
nature that aligns • Large volume of dealing
• Standard Mold Usage easy conversion of ethically
perfectly with the shelf
like of our packaging as
conscoius along moderate
well effort on market creation
 • The product is
• Standard: The standard product includes the very basic molds which have the adopting a value-
highest demand and will help in inventory management based pricing
• Premium: Premium needs include special with dye packaging to help with model where
initial costs higher prices are
• Specialty: This ctaegory caters to special collabs with customised needs charged
commensurate the
PRODUCT
qiuality
• Tiered Pricing: For
addressing the high
upfront costs, we
Geography: Channels: will use tiered
PRICE
• We will set up our factories near• Direct Sales Channels for B2B, pricing and give
the best richets reserves of raw eliminating intermediaries to keep additional services
material, figure where easy costs in check as the price is already like lower lead
availability of sawdust, ie, near high time
woodworking industries • Strategic Aliiances with local
PLACE distributors and partners to use
economies of scale

PROMOTION • Trade Show: Trade shows will best showcase the actual • SEO, SEM • E-Mail Marketing:
• Third Party Certifications: This is an efficient way to
applicability of our product usage and get any hesitation
out. These shall help in promote the product to be sold in
• Strategic Alliances: Local companies working in the establishing credibility and B2B.
space will give easy access to resources and customers scaling scales
 VISION
Short Term Medium Term Long Term
Industry Leadership
Market Entry Market Expansion

Global Impact
Establishing mini-factories to reduce Production Scaling
logistics costs
Sustainability and Corporate
Brand Building
Responsibility
Partnerships and Networking

Value Chain
Risk And Challenges
1. Cost and Availability
2. Consumer Perception and Behavior
3. Innovation and Differentiation
4. Evaluation and Improvement
5. High Logistics Cost
 THANK YOU

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