CHI-PIE

GROUP 3
CHAPTER I – Executive Summary
 Chapter II – Business Overview
• Business opportunity
• CHI-PIE is a small business located in Libertad: National High School that
aims to provide crispy and delicious chicken pies. The business name came from
the Chinese word "Chipay" which means fried chicken in Chinese. Our business
aims to satisfy the deep hunger and cravings of our customers and provide them a
cheap and delicious product which will not hurt their wallets.
• Capital Formation
• To start this business, we will need a maximum of P2, 000.00. Chicken Pie
is the product that we have chosen because we are Interested in Cooking delicious
snacks.
 CAPITAL FORMATION
For first day of operations
• Raw Materials P1,225
• Promotional Expense P110
• Total P1,335

For first year of year of operation

• Raw Materials P441,000
• Promotional Expense P610
• Total P441,610
 F O R 2 N D Y E A R O F O P E R AT I O N
Fixed Capital
Rent P54,OOO

Equipment P7,000
Light and water P36,000
Total P97,000
Working Capital
Salaries P421,200
Raw Materials P441,000
Promotional Expense P550
Total P862,750
Pre-Operational
Permit and Licenses P1,500
Total: P1,500
Grand Total P961250
 3 r d Year of Operation
Fixed Capital
Rent P61,000
Equipment P12,000
Light and Water P39,600
Total P112,600
Working Capital
Salaries P486,600
Raw Materials P441,600
Promotional Expense P1,210
Total P928,210
Grand Total P1,040,810
• Mission and Vision
• Mission: To provide delicious and high-quality chicken
pies to customers, offering a comforting and satisfying
dining experience that brings joy to their taste buds and
warmth to their hearts.
• Vision: To become the go-to destination for chicken
pies, known for our commitment to using fresh, locally
sourced ingredients and exceptional customer service.
• Goals and Objectives
• The main objective of the CHI-PIE company is to produce
and market mouth-watering chicken pie goods so that the employer
and student of libertad National High school in surallah, south
Cotabato, can have whole- some and delectable meals. To make sure
they are both delicious and to eat, these chicken pies are crafted
with premium ingredients and cooked in accordance with tight
hygiene and safety regulations. Offering a quick and entertaining
meal choice that makes costumers feel content and delighted with
every bite is the goal.
• Business Strategy
• CHI-PIE business focuses on providing tasty and
affordable chic- ken pies to the student and staff of libertad
National High school. To satisfy their cravings, we plan to set
up a mini stall with in the school premises where student and
staff can easily buy a delicious chicken. Pie during their
break or lunchtime. Through word-of-mouth marketing and
tarpaulins, we aim to create a delightful experience within the
school community.
 Chapter III – Company Description

• Chicken pie is a snack that is dedicated to delivering a delightful culinary experience

through our mouth-watering chicken pies. The business will be run by the students from
Libertad National High School, Surallah South Cotabato. This snacks is a delectable
creation crafted with care and skill by the talented students.In Chinese, ‘Chipay’ is also
known as fried chicken which is how we formulated our name. Bursting with flavour,
our chicken pies are made using high-quality ingredients, showcasing the dedication and
creativity of our culinary enthusiasts. This hearty comfort food is a perfect blend of
textures and tastes, promising a wholesome and satisfying culinary experience with
every bite.
• Our fundamental approach is to provide a diverse range of high-quality products
at affordable prices, all within a welcoming and supportive environment. We aim to
cater primarily to students and staff of Libertad National High, fostering a positive
experience through our commitment to quality, affordability, and friendly service.
 Organizational Structure

Ivan Cris D. Cudal

Owner

Pauleen Joyce
Regine Dedal Ian Cris Bona
Yogore
C.F.O Secretary
C.O.O
• Industry Classification

• Our business mainly falls into the food

category in a smaller area. This type of
business is often characterized by its small-
scale operation, limited menu, and relatively
low overhead costs compared to larger food
establishments.
 Chapter IV – Product & Services

• Our company specializes in providing a crispy and

delicious chicken pie to meet the cravings of our
customers. We ensure that everyone can enjoy the
comforting taste of chicken pie. For those seeking
convenience, our stall establishments serve up freshly
deepfried chicken pies alongside delicious sides.
Offering our savoury pies as part of our catering
services.
• This table will display the products, their variants, prices and descriptions. Additionally, it will
provide a comprehensive information about each product. Facilitating informed decision making
for potential buyers.

PRODUCT APPEARANCE PRICE DESCRIPTION

A crispy piece of bread wrapped

Chicken Pie Php. 15.00 in egg and bread crumbs with

Classical Mayo mayonnaise and chicken filling.

 Chapter V – Marketing Plan

• Economics
• CHI-PIE, also known as Chicken Pie, is a snack dedicated to delivering
a delightful culinary experience through mouth-watering pies crafted with care
and skill by talented students. CHI-PIE is a culinary creation offered by a small
business located in Surallah, South Cotabato, dedicated to delivering a diverse
range of delectable pies. Bursting with flavour and made using high-quality
ingredients, our pies showcase dedication and creativity. Our fundamental
approach is to provide a diverse range of high-quality products at affordable
prices, all within a welcoming and supportive environment, fostering a positive
experience through our commitment to quality, affordability, and friendly
service.
• Product
• CHI-PIE is a renowned producer of delectable chicken pies
crafted with the utmost care and dedication. Our recipe blend with
various ingredients to create savoury delights that captivate the taste
buds. At CHI-PIE, we engage in a collaborative process with our
customers, inviting them to share their preferences and inspirations,
ensuring that each pie reflects their unique tastes. From the first flaky
bite to the last savoury bite, our chicken pies embody excellence in
every aspect, showcasing our unwavering commitment to culinary
craftsmanship. We take pride in crafting pies that not only satisfy the
palate but also leave a lasting impression, becoming a cherished
tradition for generations to come.
• Features
• CHI-PIE's chicken pie is a culinary masterpiece that embodies
the essence of comfort and satisfaction in every bite. Crafted with care
and precision, our chicken pie boasts a symphony of flavours, with
tender chunks of breast chicken, nestled in a rich and creamy mayo,
all encased in flaky crust. Each mouthful is a delightful journey of
warmth and indulgence, evoking nostalgic memories and igniting the
senses. CHI-PIE's commitment to quality ensures that every pie
delivers a perfect balance of taste and texture, leaving a lasting
impression of pure culinary enchantment that will keep you coming
back for more.
• Customers
• At CHI-PIE, we specialize in crafting delectable chicken pies that
tantalize the taste buds of our customers. Our signature chicken pie boasts a
perfect blend of tender chicken, savoury flavours, and flaky pastry crust,
creating a culinary masterpiece that satisfies cravings and delights palates.
Targeting busy students or any individual seeking convenient yet delicious meal
options, CHI-PIE provides a flavourful solution for lunch, dinner, or any time
hunger strikes. Our commitment to quality ingredients and impeccable taste
ensures that every bite of our chicken pie delivers a comforting and indulgent
experience, making CHI-PIE the go-to choice for a savoury snack. The main
target customers of our business will consist of students in Libertad National
High School ranging from grade levels 7 up to 12, school staffs and teachers
will also be included in the target customers.
• Competition
• In this field, especially in the domain of savoury delights like
our renowned chicken pies at CHI-PIE, competition is fierce, with a
myriad of options flooding the market. To thrive in this environment,
it's important to carve out a distinct identity and offer compelling
reasons for customers to choose our product over others. Our
competitors are the canteen and other ABM students that will be also
selling their own products. If the business expands outside of the
school area, street food vendors will also be included as our
competitors.
Survey Analysis
 Survey Analysis

• Based on the analysis, it seems that there is a moderate interest

in trying a new snack product like Chi-pie. The factors that
influence the decision to purchase a snack during school hours
include taste, price, convenience, healthiness, and brand
reputation. The majority of respondents have not tried a chicken
pie before, but they have varying opinions on the reasonable
price for a chicken pie snack. The likelihood of recommending
Chi-pie to friends is mixed, with a significant portion being
very unlikely or neutral. However, there is a decent interest in
participating in free taste product sampling in the future.
 Competitive Analysis
The market for savoury snacks, like our signature chicken pie at CHI-PIE, is
diverse, encompassing a wide array of offerings catering to different tastes, occasions, and
consumer preferences.

Factors Product Strength Weaknesses Canteen

Product CHI-PIE The product has a It has a shorter Ham & Cheese

significantly larger lifespan and is easily

size than its prone to spoiling.

competitor.

Pricing CHI-PIE CHI-PIE is priced for The price is lower Ham & Cheese

a larger size with a than our product

minimal increase
 Table 1. Competitive Analysis

Strength Weaknesses

A unique product within the school grounds Short life span

Opportunities Threats

Has the potential to expand outside the school Other competitor’s such as canteen

area And other ABM Students

An increase in the price of ingredients

• Strategy
• CHI-PIE stands as a beacon of savoury
delight, dedicated to delivering premium-quality
chicken pies that tantalize taste buds. To
promote CHI-PIE effectively, we will be using
tarpaulins and effective word of mouth.
• Promotion
• CHI-PIE, the epitome of savoury indulgence, employs different
promotional approach to showcase our delectable chicken pies. The
goal of the CHI-PIE company is to supply Libertad National High
School students and staff with delicious and reasonably priced chicken
pies. We intend to put up a little stand on school property where
students and staff may conveniently purchase a tasty chicken pie to
satisfy their cravings. Pie for lunch or during their break. With the use
of tarpaulins and word-of-mouth advertising, we want to make the
school community happy.
• Promotional Budget
• The promotional budget refers to the allocated
funds set aside by a company or organization
specifically for marketing and promotional activities.
Our target audience is any individual, who is interested
for an affordable and delicious snack. Tarpaulin which
costs 110 pesos for a size of 2x3 feet..
• Pricing
• The pricing strategy our business has considered various
factors including the quality of ingredients, the intricacy of
preparation, and the designated area or outlet where it is sold.
Additionally, the packaging materials, such as the yellow paper for
handling the product, are meticulously chosen to enhance the overall
presentation and ensure freshness. Whether you're indulging in a
single serving or ordering in bulk for a gathering, our commitment to
excellence ensures that every CHI-PIE or chicken pie delivers
unbeatable value and flavour.
• Proposed location
• CHI-PIE is located within Libertad National High School in
Surallah, South Cotabato. Our target market spans various age
groups, from students up to teachers or mature adults, seeking
savoury satisfaction. Situating our business in Libertad National High
School offers numerous advantages. Moreover, the affordability
associated in public areas allows us to offer competitive prices
without compromising on quality. By being entrenched in the
community hub, we can cultivate strong relationships with local
customers, fostering loyalty and ensuring repeat business.
Vicinity Map
Floor Plan
 Chapter VI – Operational Plan
• Production
• CHI-PIE, also known as Chicken Pie, is a delectable culinary
delight crafted by a passionate team dedicated to revolutionizing the pie
experience. Our product encapsulates the essence of homemade
goodness, featuring a perfect balance of succulent chicken, savoury
flavour, and tender pastry crust. Meticulously prepared with the good
quality ingredients, CHI-PIE promises a flavour sensation that satisfies
taste buds and satisfies cravings. Our commitment to excellence extends
beyond the kitchen, as we prioritize rigorous quality control measures
and strive for unparalleled customer satisfaction.
 Production Workflow

Prepare the Deep fry the

Add bread crumbs
Ingredients chicken pie

Strain the chicken Use plastic

Combine the mixture Cover the bread in
pie to remove container in storing
to the bread egg wash
excess cooking oil the product
• Location
• CHI-PIE is located at Libertad National High School in Surallah, South
Cotabato. With a target market spanning across all ages, our location within the
school canteen presents a prime opportunity for success. The bustling atmosphere
ensures maximum exposure to a diverse customer base, while the affordability
factor aligns with students' budgets, enabling us to offer competitive prices
without compromising on quality. By embedding ourselves within the school
community, we cultivate lasting relationships with our customers, fostering
loyalty and guaranteeing repeat business. CHI-PIE isn't just a savoury treat; it's a
cornerstone of school life, delivering comfort and satisfaction to students and staff
alike with each delicious bite.
 Company Hours

Monday Tuesday Wednesda Thursday Friday Saturday

7:30am- 7:30am- 7:30am- 7:30am- 7:30am- 7:30am-

4:30pm 4:30pm 4:30pm 4:30pm 4:30pm 4:30pm

• Zoning
• CHI-PIE is located at libertad national high school Surallah,
offering convenience and accessibility to our target market. As
negotiations for the business permit are underway, CHI-PIE eagerly
anticipates the opening will start in the first week of April 2024.
Nestled amidst the vibrant market atmosphere, CHI-PIE aims to satisfy
taste buds and delight customers with its savoury filling and flaky
pastry crust. Stay tuned as CHI-PIE prepares to become a beloved
culinary destination, serving up comfort and satisfaction to market-
goers seeking a delicious and satisfying snack on-the-go.
• Legal Environment
• Legal environment refers to all the legal surroundings that affect project
activities. It consists of an array of acts, rules, regulations. It defines what
projects can and cannot do. Authentic legalization, freedom of contract,
relationships with investors, and providing healthy surroundings are also part of
a legal environment of business. As our business expands, so does our
commitment to securing the well-being of our employees and customers. We
adhere to contract laws to safeguard our employees' rights, implement employee
protection laws to ensure fair treatment, and prioritize health and safety
regulations to create a wholesome dining experience. With the support of
government regulations like the Consumer Credit Act, CHI-PIE strives to uphold
transparency and trust in every savoury bite, fostering a community built on
culinary excellence and legal integrity.
• Materials & Supplies
• For our inventory we have:
• • Disposable plastic Gloves - For handling raw materials
• • Yellow paper - it is used when handing the product to the costumer
• • Bowls - for maxing purpose
• • Spoons – for maxing raw materials
• • Tong – use for grabbing hot products
• • Strainer- for drying extra sails
• • Cooking pan – it is use for cooking the product
• • Mini stove – for cooking the product
• • Face mask – to avoid food contamination
• Supplier
• We recognize the success of the and quality of our
chicken Pie product relies on establishing Strong partnership
with reliable and reputable supplies. We are dedicated to
choosing suppliers who prioritize the use of premium
ingredients, follow ethical sourcing practices, and uphold
stringent quality control standards. We chose Friendly Mart
because of its affordable supplies which is essential in
producing our products.
Personel

Ivan Cris D. Cudal

C.E.O

Regine Dedal Ian Cris Bona Pauleen Joyce Yogore

C.F.O Secretary C.O.O

Samuel Felongco
Bernard Sorongon
Operating Manager
Financial Manager

Mary Cris Pabioa

Cashier

Kyrie Jay Duno

Sales Rep.

April Rose Deasis

Cooker

Kristele Joy Guillemer

Cooker

Quella Bodegas

Marketer
Name Position No. Of personnel Duties and Responsibilities

Ivan Cris Cudal C.E.O 1 Manages the Business and

Decision making

Regine Dedal C.F.O 1 Oversee the organization’s

financial activities, including
being responsible for the
finance and accounting
professionals who perform
operational functions.

Pauleen Joyce Yogore C.O.O 1 overseeing the day-to-day

administrative and operational
functions of a business.

April Rose Deasis Cooker 1 Cooks and ensures the quality

of the product.
Name Position Monthly Salary Benefits
Salary Structure and Benefits of Employees

Regine Dedal C.F.O 14,400 13th month pay

Pauleen Joyce Yogore C.O.O 14,400 13th Month pay

April Rose Deasis Cooker 11,700 13th month Pay

 Equipment and Materials
equipment appearance No.of items Purposes

bowl 5 It is used for mixing

ingredients into a one
liquid solution of
combined ingredients.

tong 3 It is used for handling

hot ingredients and
cooked chicken pies.
Strainer 2 It is used for drying
excess oils from the
finished product.

Cooking 2 Used for cooking the

pan chicken pies.

Mini stove 1 Provides heat which

aids in cooking the
product.
Costing For Year 1
 COSTING YEAR 2-3
CHI-PIE
Direct Materials P10

Mark up= P10+60%

Mark up=P16
 BREAK EVEN ANALYSIS
For first year of Operation
Chicken Pie

Where:
Fixed Cost(Promotional Expense) P610
Selling Price P15
Variable Cost is P10

Break Even Point= Fixed Cost

(Selling price per unit-Variable Cost per unit)

Break Even Point= 610

15-10
=610
5
Break even point= 122
=122x360
Break even point= 43,920
 For Second Year Break Even Analysis
Where:
Fixed Cost( Rent, Salaries , Promotional Expense , Light and Water, Permit and
Licenses) 513,250
Selling Price Per Unit= P16
Variable Cost Per Unit= p11

Break Even Point= Fixed Cost

Selling PRICE-Variable Cost
=513,250
16-11
=513,250
5
Break even point= 102,650
 Break Even Analysis for Third Year
Where:
First Cost( Rent, Salaries, Light and Water, Promotional Expense) 587,810
Selling Price Per Unit= P16
Variable Cost Per Unit= P11

Break Even Point= Fixed Cost

Selling Price-Variable Cost

=587,810
16-11
= 587,810
5
Break Even Point= 117, 562
 CHI-PIE
Statement of Financial Position
For the year end 2024
Assets

Cash P891,00

Total Assets P891,000

Liabilities and Owners Equity

Accounts Payable P449,390

Total Liabilities P449,390

Chi-Pie Capital P441, 610

Total Liabilities and Owners Equity P891,000

 Statement of Financial Position
Year 2
Assets

Cash P2,040,344

Equipment 7,000

Ending Inventory 432

Total Assets P2,047,776

Liabilities and Owners Equity

Accounts Payable P1,086,526

Total Liabilitie P1,086,526

CHI-PIE Capital P961,250

Total Liabilities and Owners Equity P2,047,776

 STATEMENT OF FINANCIAL POSITION
YEAR 3
Assets

Cash P2,047,776

Equipment P12,000

Inventory P896

Total Assets P 22,060,672

Liability and Owners Equity

Accounts Payable P1,019,862

Total Liabilities and Owners Equity P1,019,862

CHI-PIE Capital P1,040,810

Total Liability and Owners Equity P2,060,672

 CHI-PIE
Statement of Cash Flow
For the Year end 2024
Cash Inflow

Investment P441,610

Sales P130,000

Total P1,641,610

Less: Cash Outflow

Purchases P750,000

Promotional Expense P610

Total P750,000

Cash Ending Balance P891,000

Cash Flow
Year 2
Cash Inflow
Investment P961,250
Sales P3,520,000
Total P4,481,250
Less: Cash Outflow
Salaries P421,200
Rent P54,000
Purchase P1,920,656
Equipment P7,000
Light and Water P36,000
Permit and License P1,500
Promotional Expense P550
Total P2,440,906
Cash Ending Balance P2,040,344
 CASH FLOW
YEAR 3
Cash Inflow
Investment P1,040,810
Sales P4,000,000
Total P5,040,810
Less: Cash Outflow
Salaries P486,000
Rent P61,000
Purchase P2,880,432
Equipment P12,000
Light and Water P39,000
Total P3,479,036
Cash Ending Balance P1,561,774