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NIKE( Consumer behaviour)
NIKE( Consumer behaviour)
NIKE( Consumer behaviour)
MEMBERS
Mayank Rai
Nitesh Kumar Mahato
Yuvraj Saikia
Sunny Awana
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FACTORS
AFFECTING
PURCHASE
DECISION OF
CONSUMER
INTRODUCTION
Nike, a global athletic apparel and footwear brand, was
founded in 1964 by Bill Bowerman and Phil Knight.
Renowned for its innovative designs and cutting-edge
technology, Nike dominates the sports industry, sponsoring
top athletes worldwide. With its iconic “swoosh” logo, Nike
is synonymous with performance, style, and inspiration.
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SOCIAL FACTORS
SOCIAL FACTORS
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CULTURAL FACTORS
CULTURAL FACTORS
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