BCOM GE 201-18

Business Statistics
Unit-1(Statistics and Probability)
L3-LESSON 4

Vivek Sharma
 Vivek Sharma

Unit-1( Statistics and Probability)

L3- Methods of Data Collection

Unit-1
L1 –Meaning, Definitions, Features of statistics,
Functions,
L2-Importance ,Limitations of Statistics. Learning Objectives

L3-Sources of Primary and Secondary data. 1. Methods of collecting

Primary data
L4- Presentation of Data and Frequency Distribution 2. Methods of collecting
Secondary data
L5 – Meaning of Population and Sample, Parameter
3. Conclusion
and Statistics
L6- Probability and Non Probability Sampling
Methods
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Data Collection

A process of gathering
information from all the relevant
sources to find a solution to the
research problem.
Helps to evaluate the outcome
of the problem.
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Data Collection

Depending upon the type of

enquiry , we select the methods
of Collecting data.
Can be Primary or Secondary
source.
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Primary Sources

Primary data are usually

collected from the source—where
the data originally originates .
Example: Market Research
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Telephone Interviews
Speed of Data Collection-Very fast
Geographical Flexibility-High
Respondent Cooperation-Good
Versatility of Questioning-Moderate
Item Nonresponse –Medium
Ease of call back or follow-up-Easy
Cost-Low to moderate
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Telephone Interviews-Special Feature

Fieldwork and supervision of data
collection are simplified
quite adaptable to computer technology
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Disadvantages
Possibility of Respondent
Misunderstanding-Average
Supervision of interviewers-High
Anonymity of respondent-Moderate
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Mail Questionnaire Method

•Speed of data collection-Researcher has no
control over return of questionnaire; slow
•Geographical flexibility-High
•Versatility of questioning-Highly
standardized format SELF-ADMINISTERED
Q UESTIO NNAIRES
•Questionnaire length-(Rule of Thumb: No
More Than 6 Pages) PAPER ELECTRO NIC
Q UESTIO NNAIRES Q UESTIO NNAIRES
•Item nonresponse-High
MAIL IN-PERSO N INSERTS FAX E-MAIL INTERNET KIO SK
DRO P-O FF W EB SITE
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Mail Questionnaire Method

•Speed of data collection-Researcher has no
control over return of questionnaire; slow
•Possibility of respondent
misunderstanding-Highest
•Degree of interviewer influence of answer-
None
•Supervision of interviewers-Not applicable
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Mail Questionnaire
•Anonymity of respondent-High
•Ease of call back or follow-up-Easy, but
takes time
•Cost- Lowest
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

E mail Questionnaire
•Speed of data collection-Instantaneous
•Geographic flexibility - worldwide
•Cheaper distribution and processing costs -
Flexible, but Extensive differences in the
capabilities of respondents’ computers
•e-mail software limit the types of
questions and the layout
•E-mails not secure
•Respondent cooperation- Varies
depending if e-mail is seen as “spam”
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Secondary Data Collection Methods

Data gathered and recorded by someone
else prior to and for a purpose other than
the current project
Is often:
oHistorical
oAlready assembled
oNeeds no access to subjects
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Sources
Government Sources
Magazines
Journals
Newspapers
Internal Sources
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Advantages

•Inexpensive
•Obtained Rapidly
•Information is not Otherwise
Accessible
 Vivek Sharma

L3- LESSON 4 Unit-1( Introduction to Statistics)

Disadvantages

Uncertain Accuracy
Data Not Consistent with Needs
Inappropriate Units of Measurement
Time Period Inappropriate (Dated)