LOCAL GOVERNMENT TRAINING INSTITUTE

LGTI

COMMUNITY REALATIONSHIP

MANAGEMENT
LEARNING OBJECTIVES

At the end of this topic, you have to understand:

 The concept of Community Relationship
Reasons for Building Community Relationship
Steps for Building Relationship in the Community

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3.1 Concept of Community’ Relations

- In today’s environment, gaining and maintaining public

consent to operate is a major concern.
- Organizational leaders need to initiate community
outreach programmes in the areas they operate.
- CR is simply various methods which organizations use to
establish and maintain mutually beneficial relationship
with the community in which they operate.
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- These initiatives can create good image in the eyes of the
public who are potential customers.
- The principle of community relations is that when
organization accepts its social responsibility, it gains a
number of long-term benefits in terms of community
support and loyalty.

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- An organization can use several ways of building
community relations, such as;
- Solving community problems

- Sponsoring youth activities

- Purchasing from local companies

- Supporting local charity

- Encouraging community education

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3.2 Reasons for Building Community Relationship

i. To get local approval and cooperation/participation

ii. To win other related competitors

iii. To solve community related problems

iv. To abide with the laws (CSR Laws such as The

Extractive Industries Act(2015)

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3.3 Steps for Building Relationship in Community

i. Develop relationships
- Know classes in the community
- Establish connections
- Be humble
- Pay attention to people and their preferences

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ii. Build trust
- Show that you trust the community
- Show trust to other organizational members

iii. Show readiness to learn from the community

- Acknowledge if there are mistakes
- Show that you have a lot to learn from the community

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iv. Treat people as unique human beings
- Don’t be too formal

v. Design Authentic Processes

- Put yourself in the shoes of the community members

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vi. Seek ways to give up power
- Acknowledge that you have power but find ways to share it.

vii. Work together

- Understand the community is the solution not the problem.

- Involve deeply

- Provide community ownership of ideas

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 THANK YOU FOR LISTENING

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