Marketing Management

Final Assessment
Faculty – Prof. Dr. BV Jayanthi Ramesh

26 October, 2020
CONTENT o 7 P’s
o STPD
o BCG MATRIX
o ANSOFF MATRIX
o SWOT ANALYSIS
o PESTEL ANALYSIS
o PORTER 5 FORCES
o LOCAL TO GLOBAL
o BUYER’s BLACK BOX
o POP & POD
o PLC, PRODUCT DIVISION
o VALUE CHAIN
o CHANNEL DISTRIBUTION
 ▪ Our idea is to build a bridge between
farmers and urban farming companies to
the end users for the supply of organic
produce

▪ fruits, vegetables, spices and daily use

items and also supply farmers with
necessity needs

▪ seeds, control system, financial aids, etc;

ensuring organically grown delivered to
About Us your doorstep at affordable price

▪ This will open the doors to new job

opportunities, healthy and fit lifestyle and
ORGAEra eco-friendly bamboo sheet insulated giving farmers a reason to live.
stainless steel water bottle with tea strainer for
50ml ORGAEra 3
✔ Green Background-
Shows Greenery.

✔ White shows - It
create Peaceful
Environment.

✔ Nature Tree shows -

Organic & Natural.

✔ Eco and Environment

Friendly.
 Tagline

Go Organic with
OrgaEra

“Organic Banega India tabhi to

Healthy Rahega India”
ORGAEra 5
The Solution

BPA / LEAD FREE ECO STAINLESS

FRIENDLY STEEL

100% PEACE OF FOOD GRADE, RUSTPROOF,

MIND BIODEGRADABLE COPPER-INFUSED

ORGAEra 6
 Why Organic Bottles?

⮚Unique Bamboo Exterior - Made of 100% Organic Bamboo,

giving them unique and stylish look.
⮚Slim, Light and Strong - Each bottle is made of lightweight
Stainless Steel and Natural Substance
Source Bamboo.
⮚Insulation technology - Keeps drink and hot and cold for
longer period of time.
⮚All our class interior are made from food - Grade stainless steel.

⮚Highly resistant to odor, stain and bacteria.

⮚Rubber Sole for Anti-slip - To protect your furniture!
Beauty and practicality
combined.
⮚Non-toxic - Non harmful plastic, chemical
smells or toxin are not used.

⮚Each bottle is tested to the highest standard and are

both BPA and lead free.

⮚Leak proof vacuum seal lid.

Product Blueprint
ORGAEra 9
ORGAEra
Online

ORGAEra 10
ORGAEra 11
BCG Star- AI Control Bottles

Matrix ?- Luxury Products

Cash Cow- Bamboo Bottle

Dog- Bathroom Accessories

ORGAEra
PESTEL Analysis
▪ Political- Political support to encourage Urban and rural people to take part in
plantation.

▪ Economic-Vocal to local

▪ Social- Formation of communities to aware about the Organic products and their useful
effects

▪ Technology- Using of Technology makes our product more handy to use in day to day
life.

▪ Environmental- Think globally act locally Less carbon footprints no cruelty towards
animals No soil erosion

▪ Legal- Enforcing in Environmental laws and approval of license from legal authorities.
Ansoff’s Matrix
SWOT Analysis
STRENGTH WEAKNESS OPPORTUNITIES THREATS

•Uniqueness.
•Higher Price •Fast growth of • Certification
•Diverse stock of •Perishability of market. issues.
organic foods. products. •Customer Loyalty, • Adverse weather
•Seasonality. •Changing conditions.
•Strong •Not widely Customers’ • Competition.
available: only NCR tastes/needs. • Price fluctuation.
Management. region. •Growing • Input supply.
•Construction Time. environmental
•Good •Lack of Reputation. concern.
distribution. •Storage and •Growing health
Transportation concern.
•Huge demand by issues.
customers.
ORGAEra 15
7 P’s

ORGAEra 16
Product
⮚ AI operated Kettle and Coffee Mugs which you can control by
Your Mobile phone.
⮚ Hot & Cold insulated Water bottles with 100% organic Material
by suing Stainless steel, glasses & Organic paints.
⮚ Baby Feder bottles.
⮚ Only Bamboo and Copper covering with Anti Bacterial
elimination Properties.
⮚ Big Vessels for Water Containers.

ORGAEra 17
 Price
⮚ Price of the product is arranged as per the requirement of the
consumer . So that all the category of buyer opt to tend a
healthy life.

⮚ As per the pricing a quality changes are made in the making of

bottle which are classified as One coil:- Rs650/- , Two coil:-
Rs1060/- , Three coil :- Rs 1325/- .

⮚ Premium pricing method is hired as per the goodwill of

company and the margin for smooth flow.

ORGAEra 18
Place
⮚ The place were you can access our products is online
www.orgaera.com .

⮚ Their are many Instagram handle associated with our business

operation u can directly order it from there.

⮚ All the social media app are connected with the our business
operation to make it available all over the country with an ease for
a customer to buy it without any problem.

ORGAEra 19
Promotion
⮚ Special offer Buy 2 get 1 free
⮚ Advertising in social media such as Instagram Newspaper, magazine.
⮚ Collaboration with YouTuber, gym, dietician, celebrities, fitness expert.
⮚ Direct marketing Promotion on our personal Social media Word to
mouth.
⮚ Business card Friends to friends Promotion through family Own College
promotion
⮚ Join venture- Roshan’s bamboo framing field,
Ritika's stainless steel suppliers,
Gurpreet's Insulators
Amit's Waterproof and high quality chemical free paints.
ORGAEra 20
 Advertisemen
t

YOUTUBE PROMOTIONAL ORGAEra 21

Physical Evidence

We have our Manufacturing Centre at Mumbai and Pune which is

completely made of organic brick having grass shallow on it which
gives an immense pleasure of being and adapting organic. You
can visit us for complete procedure of making the ORGAEra
product as you have variety to select We have our website which
provides you more information about the company and our
endorsement with actors to give our customers a satisfaction of
100% truly made organic product

ORGAEra 22
 Process
⮚ After summing up of a raw material into a final
bamboo many things are involved to make the
best.

⮚ Many procedure are included complete Research

is done so that satisfaction reaches to customer
level.

⮚ Manual book is provided in each and every product

so that customer loyalty can be gained
ORGAEra 23
 People
⮚ We have our customer care service number
with etiquette employee to answer the
query.

⮚ All the Director and staffs are well mannered

cause having the right people in the business
operation gives a positive outlook

ORGAEra 24
STDP (Segmentation, Targeting, Differentiating,
Planning)
• In the STDP process, the role of market segmentation is to help analyse an
overall market that is of interest to the firm, and then split the market into related
sets or groups of consumers.

Segmentation
⮚ Aggregating process.

⮚ A cluster people with similar needs.

⮚ A homogeneous group of customer who will respond to a

marketing mix in a similar way

⮚ 4 types of segmentation geographic demographic

psychographic and behavioral.
ORGAEra 25
Targeting

⮚ Targeting strategy or targeting is the selection of the

customer you wish to service.
⮚ Choosing once target market.
⮚ How many products to offer.
⮚ Which products to offer in which segment.

Differentiation and positioning are strongly related and depend on each other.

⮚ Positioning, which is the process of arranging for a product to occupy a clear, distinctive and
desirable place relative to competing products in the minds of target customers, depends
on the differentiation.
This Photo by Unknown Author is licensed under CC BY-NC

⮚ Through the differentiation, which is the process of actually differentiating the product to
create superior customer value, we can achieve the desired position in customers’ minds.
ORGAEra 26
Positioning

⮚ To create an image or identity in the minds of the target market

for its product, brand or organisation.

⮚ A product's position is how potential Based the product is.

For example, Mercedes is position as a luxury brand and Volvo is position as for safety brand.

⮚ This is your USP – unique selling proposition. Dig deep to find the words and images that convey
your products’ unique characteristics.

⮚ Unique be your story, which is the reason you founded the company.

⮚ Positioning is the key to capturing market share.

ORGAEra 27
 Local to Global
• “Think globally, act locally" urges people to consider the health of
the entire planet and to take action in their own communities and
cities. Long before governments began enforcing environmental laws,
individuals were coming together to protect habitats and the
organisms that live within them. These efforts are referred to as
grassroots efforts. They occur on a local level and are primarily run by
volunteers and helpers.
• “Think Globally, Act Locally" originally began at the grassroots level,
however, it is now a global concept with high importance. It is not just
volunteers who take the environment into consideration. It is
corporations, government officials, education system, and local
communities.
• ORGAERA states, "It's really important to recognize that markets are
different around the world, and company compensation programs
should reflect a balance between global corporate philosophy and
local practice and culture"
ORGAEra 28
 Porter’s 5
BARGAINING POWER OF
SUPPLIERS
⮚ Strategic sourcing, i.e.
initiation, negotiation and
stabilization of a supplier
relationship.
⮚ Enabling Demand Pooling
Through E-Collaboration
⮚ Pharma Companies can
switch from their suppliers
without incurring a high
cost, tend to steal supplier
due to intensive market
competition.
THREATS OF NEW ENTRANTS
⮚ Luxury kind of Product.
Force Model
⮚ New Manufacturers after success of
ORGAERA Products because of
government policies BARGAINING POWER OF
⮚ chances of more emerging companies BUYERS
like this in market.
⮚ Stell caps,
RIVALRY AMONG EXISTING COMPETITORS insulators, supplies
bragging.
⮚ Milton
⮚ Morphy Richards ⮚ Customer and
wholesaler or
retailer loyalty as
per price quoted
and response.
THREATS OF SUBSTITUTE
⮚ Bargain to Bamboo
⮚ Both are Very old companies and
suppliers
having more experience in the
manufacturing of Bottles with
advancement.
ORGAEra
page 29
 Value Chain Analysis (VCA)

Value chain analysis (VCA) is a process where a firm identifies its primary and
support activities that add value to its final product and then analyze these
activities to reduce costs or increase differentiation. Value chain represents the
internal activities of a firm engages in when transforming inputs into outputs.
Bringing Bamboo grass as an input and good resource base and proximity to the
bamboo industry.
ORGAERA has the potential to develop its domestic bamboo handicraft markets
and to increase exports of bottles ,semi-processed products and raw materials.
A large number of the rural poor can potentially be involved in the bamboo
sub-sector increasing their income, employment and promote equity.

ORGAEra 30
 Buyer’s Black Box

⮚ The buyer's black box, comprises two sub components

⮚ The buyer's characteristics and the buyer decision process.
⮚ The buyer's characteristics could be personal, social, cultural and
psychological.
⮚ These are internal to the buyer and the marketer cannot hope to
bring much change into this.
⮚ This model used in the study of buying behavior of consumers,
now a days people are going organic.
⮚ Our product consist of bamboo grass, copper or silver inner
covering Which attracts consumers to purchase such products
more. ORGAEra 31
 POP & POD
✔ Points of Parity are industry-specific similarities that are shared among
many businesses. Points of Parity are the bare minimum for competitive
businesses.

✔ If you want to be competitive, your company needs to have all the

points of parity covered. Points of difference also known as points of
differentiation or POD, is what you need to determine once the points
of parity have been covered.

✔ These are the things that are truly unique to your business and that give
you a competitive edge. When you are creating marketing pieces,
campaigns and landing pages the points of difference are what you
want to highlight in your messaging. Balancing Points.
ORGAEra 32
 1) Active Distribution

Distributer

Retailer

2) Passive Distribution

Distributer
Channel Distribution
Wholesaler
ORGAEra
Retailer

ORGAEra 33
Thank You
GROUP 2
+91 239 987 6554
orgaera@itm.in
www.orgaera.in