THE INFLUENCE OF SOCIAL

MEDIA MARKETING ON RETAIL

 Overview of Indian Retail Market
Retail is a dynamic industry with a significant impact on global economies. Key developments
include increased competition, technological advances, and shifting consumer spending. Retail
channels cover food, apparel, vehicles, and electronics, with e-commerce experiencing rapid
growth.

Organized Retail: Approximately 12% of the Indian retail market, valued at around $210 billion.
Unorganized Retail: Dominates with about 88% of the market share, totaling around $1.5 trillion.

• Growth rate : Expected to grow at a CAGR of around 10% in 2024.

• Market size: The market size is projected to reach approximately $1.8 trillion by the end of 2024
• Key players: Reliance Retail, Future Group, and Tata Group
As per Kearney Research, India’s retail industry is projected to grow at 9% over 2019-2030, from US$
779 billion in 2019 to US$ 1,407 billion by 2026 and more than US$ 1.8 trillion by 2030. India’s direct
selling industry is expected to be valued at US$ 7.77 billion by the end of 2025.

 Direct employment: Over 45 million people.

 Indirect employment: Significant through
supporting services like transportation and
warehousing.

 Contribution to GDP Retail contributes approximately

10-12% to India's GDP.

 Indian retail market is expected to reach US$ 1.1

trillion by 2027 and US$ 2 trillion by 2032.
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Key Social Media Marketing in Retail
Effective social Measuring Future trends
media success of in social media
marketing social media marketing
stratiges. campaings.
EFFECTIVE SOCIAL MEDIA MARKETING STRATEGIES

Effective Social Media Marketing Strategies involve creating engaging, high-quality content, leveraging influencer
partnerships to expand reach, and utilizing targeted advertising to connect with specific demographics, ultimately
driving brand awareness and customer engagement.

 Content Creation: High-quality visuals, engaging stories.

 Influencer Partnerships: Collaborations with influencers to reach a broader audience.
 Targeted Advertising: Ads aimed at specific demographics.

Examples:

 Content Creation: Glossier uses Instagram Stories to share user-generated content and new product releases.
 Influencer Partnerships: Daniel Wellington collaborates with influencers for watch promotions.
 Targeted Advertising: Amazon uses Facebook ads to promote deals based on user interests.
MEASURING SUCCESS OF SOCIAL MEDIA CAMPAINGS

Measuring Success of Social Media Campaigns involves analyzing key performance metrics such as
engagement rates, conversion rates, and ROI using analytics tools to evaluate the effectiveness and impact of
social media marketing efforts.

 Metrics: Engagement rates, conversion rates, ROI.

 Tools: Analytics tools like Facebook Insights, Instagram Analytics.

Examples:

 Engagement Rates: Adidas tracks likes, comments, and shares on their posts to gauge customer
engagement.
 ROI: H&M measures campaign success through sales increases linked to specific social media promotions.
FUTURE TRENDS IN SOCIAL MEDIA MARKETING

Future trends in social media marketing involve the adoption new technologies and platforms like augmented reality
and live shopping, alongside increasing personalization and interactivity to boost user engagement and sales

 Emerging Platforms: New platforms and technologies.

 Interactive Content: Augmented Reality (AR) experiences and live shopping.
 Increased Personalization: More targeted and personalized marketing efforts.

Examples:

 Emerging Platforms: Clubhouse for live audio discussions.

 Interactive Content: Sephora uses AR for virtual try-ons.
 Increased Personalization: Netflix’s personalized recommendations based on user behavior.
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