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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON RETAIL 9
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON RETAIL 9
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON RETAIL 9
Organized Retail: Approximately 12% of the Indian retail market, valued at around $210 billion.
Unorganized Retail: Dominates with about 88% of the market share, totaling around $1.5 trillion.
Effective Social Media Marketing Strategies involve creating engaging, high-quality content, leveraging influencer
partnerships to expand reach, and utilizing targeted advertising to connect with specific demographics, ultimately
driving brand awareness and customer engagement.
Examples:
Content Creation: Glossier uses Instagram Stories to share user-generated content and new product releases.
Influencer Partnerships: Daniel Wellington collaborates with influencers for watch promotions.
Targeted Advertising: Amazon uses Facebook ads to promote deals based on user interests.
MEASURING SUCCESS OF SOCIAL MEDIA CAMPAINGS
Measuring Success of Social Media Campaigns involves analyzing key performance metrics such as
engagement rates, conversion rates, and ROI using analytics tools to evaluate the effectiveness and impact of
social media marketing efforts.
Examples:
Engagement Rates: Adidas tracks likes, comments, and shares on their posts to gauge customer
engagement.
ROI: H&M measures campaign success through sales increases linked to specific social media promotions.
FUTURE TRENDS IN SOCIAL MEDIA MARKETING
Future trends in social media marketing involve the adoption new technologies and platforms like augmented reality
and live shopping, alongside increasing personalization and interactivity to boost user engagement and sales
Examples: