SEGMENTATION

TARGETING AND
POSITIONING OF
TESLA
PREMIUM ELECTRIC VEHICLES

Tesla's premium electric vehicles are the most advanced

and sought-after electric vehicles on the market. They
offer long range, high performance, and a luxurious
driving experience. Tesla's vehicles are also equipped
with state-of-the-art safety features and cutting-edge
technology.
 SEGMENTATION STRATEGY

 Tesla's segmentation strategy is based on a variety of factors, including :

• Geographic

• Demographic

• Behavioral

• Psychographic
 Targeting of Tesla

 US and International

 Urban Locations

 18-45 groupage

 High-Income Earners

 Middle Class & Upper Middle Class

 Customer who are looking for Speed $ Service

 Customer who are looking for Features and tools

 Positioning of Tesla

Tesla positions itself as the leading manufacturer of high-performance electric vehicles. The company emphasizes its
commitment to environmental sustainability and its technological leadership.

 Brand Identity

 Emotional Branding and Connection

 User Experience
THANKING YOU