Takeover of Tetley

Tata

CONTRIBUTION OF COUNTRIES IN TEA MANUFACTURING

OTHER 14.4% INDONETIA 3.9%

CHINA 30.4%

VIETNAM 4.2%

TURKEY 5.3%
KENYA 9.5% SHRI LANKA 7.9%

INDIA 24.4%

Company Profile -Tetley

Founded in 1837 Joseph Tetley & Co. in Yorkshire
First company that launched tea in Tea-bags in UK in 1953 Tetley Group was created in 1955, Result of a buy-in management buy-out. Was working in various countries of world

Company Profile Tata Tea

Founded in 1964 by JRD Tata in Calcutta

Branch of Tata Global Beverages

Having various brands Have capture 86% of market share

Takeover of Tetley
In year 2000 Value 271 million ($432 million) Through leveraged buyout Tata Tea reportedly outbid the American conglomerate

Objectives behind takeover

To increase market share To grab world market Higher profitability