STAY SWITCH

Rebook. Refund. Relieve.

Your Last-Minute Travel Rescue

School Name: DPS NOIDA

Advaita Tyagi
Mishthi Mittal
Pawni Gupta
Piu Parthvi
Vansh Malhotra
 BUSINESS
Professionals attending conferences, meetings, or work-related events who might
PROFESSIONALS
need to adjust their travel bookings due to schedule changes.

EVENT ATTENDEES
People attending events like concerts, sports events, festivals, or
conferences, where changes in plans could occur unexpectedly

TARGET TRAVELLERS DURING PEAK SEASON

AUDIENC Statistics show a stellar rise in cancellations during the months of July and
August. Almost 22.2% cancellations take place during peak summers.

E LEISURE TRAVELLERS
Vacationers who want the option to cancel their travel bookings at the last minute without
losing money. This can be appealing to families and individuals looking for budget-
conscious travel options.

BUDGET-CONSCIOUS TRAVELLERS
People who want to minimize financial losses from cancellations by finding
replacement guests to take over their bookings and secure refunds.
 UNIQUE SELLING POINT
CONVEYANCE WIN-WIN SOLUTION
ADDITIONS
CREDIT TRANSACTIONS
SEAMLESS TRANSITION
Providing external travel
You get a refund, they
modes like cars, Volvos
get a chance to travel. It's
and buses to even more Allowing pay later
Say goodbye to travel a win-win scenario that
simplify the user options as well as short
disruptions. We benefits both travelers
experience while term credit can be
connect you with and replacement guests.
travelling new places extended to the
customer, at no cost EMI replacement guests,
making it more versatile ensuring a smooth
handover of bookings.
 CUSTOMER
PERSONA
Name-Arjun Roy
Age-36
Occupation-Business Professional
Income-10+ LPA
Family status-Married, 2 kids
Communication channels-
Goals-Wants to grow his business, save money
Traits-Avid traveller, family oriented, tech-savvy
Challenges-Busy, unexpected changes in schedule, has to cancel/alter travel
plans often, financial impact of cancellations
 Social Media Marketing
MAIN STRATERGY
MAIN
Leveraging platforms like Instagram, Facebook, and Twitter to showcase success stories, STRATERGY
testimonials, and engaging visuals of seamless travel changeovers. Running
targeted ads to reach potential customers who've recently experienced travel disruptions

INFLUENCER SOCIAL MEDIA

Collaborating with travel influencers and bloggers who can Utilizing platforms like Facebook, Instagram, and LinkedIn to
PARTNERSHIPS ADVERTISING
run highly targeted ads. Developing visually appealing ad
authentically share their experiences using our service.
creatives and videos showcasing how our service works and the
Their testimonials and reviews can significantly boost
value and unique features it provides to users.
our credibility.

OUR PLATFORMS WEBINARS AND LIVE

SESSIONS
Host webinars or live Q&A sessions on social media or
Instagram: @stayswitch through your website to educate users about the benefits of
your service and address their concerns in real-time.
Twitter/ X: @stayswitch
 GOOGLE ADVERTISEMENTS
PPC-
Utilization of Google Pay Per Click ad solution,
will drive more traffic to the website and lead to
an increase in the generation of online leads. To
By combining these models, we will be able to attract users through CPC campaigns and then guide them toward completing desired actions
use this method effectively, we will craft a relevant
PPC keyword list to appeal to our target audience.
with CPA campaigns.
In-Market Audience
Use the aid of data collected by Google Display
Network to gauge and recognize customers who are
actively browsing services related to ours.
We will employ an In-Market Audience targeting tool
through Google Ads which triggers our ads only when
users in our target in-market segment search using our
keywords.
CPA
Click Per Action is the most advanced way to give rise to user actions. It
generates high-quality organic traffic, which leads to better revenue. It
reduces the risk of falsified inflation of clicks and traffic by websites.
Through this, we will be able to gauge the willingness of our target
audience to make use of our services.
Cancelling last minute?
Google ratings
We've got you covered!
After a transaction is completed or the user has
Get up to 100% refunds using Stay switch engaged in an action such as using the chat bot
to successfully resolve a query, they will be
Most efficient and hassle-free
solution for when your plans change asked to rate their experience through a pop-up
or an email which will redirect them to google
ratings. This will benefit our search engine
optimization greatly.

CONTENT MARKETING
ON WEBSITE
Creating a blog on our website
that offers valuable content
around travel tips, cancellation
advice, and success stories.
Publishing regularly to establish
our brand as a reliable source of
information, driving organic
traffic and user engagement.
• Advancing in AI by introducing CHATBOTS
• Market Automation
• Mobile Responsiveness
• User Reviews and Testimonials
• Community engagement and participating in discussion
forums and websites
PAYMENT GATEWAY AND
CONNECTIVITY
Integrate and handling a secure
payment gateway to handle any
fees associated with our service,
such as listing fees, refunds or
commissions for successful
replacements of hotels and rooms
to our customers. Providing users
with multiple platforms to link and
complete financial transactions.
CREATING
ENGAGING DESIGN
Investing in an attractive,
user-friendly website design
that reflects our brand
identity. Using compelling
visuals, clear calls-to-action,
and an intuitive layout to
guide users through the
booking and cancellation
process.
SUCCESS
STORIES
Showcasing real-life success
stories from users who
successfully found
replacement guests and
received refunds using our
renowned service. This will
help us build credibility and
demonstrate the value of our
platform.

METRICS
The click-through rate (CTR)
CTR will help us gauge the
effectiveness of our online
campaigns. In our initial
period, we should aim to
maintain a CTR of 5%
Return on ad spend (ROAS) measures revenue
earned for each dollar spent on advertising.
Insights from ROAS guide future budgets,
strategy, and overall marketing direction. Our
target is to have a ROAS of 300% during
inception.
Metrics and analytics are measurable indicators that
provide data-driven insights that assist in evaluating
performance and thus, help make informed decisions.
Sustaining a good social engagement Analyzing the engagement, referrals,
level of about 5%. Tracking followers unique vs return visitors while
and key influencers and attending to maintaining a low bounce rate of less
their interests. than 38%
We can use analytical tools like Google
Keeping track of conversion
Analytics along with Hootsuite Insights, which
and cost per action. We
is a social listening tool.
should aim to keep
These analyze audience demographic and tells
conversions at above 5%
us the context in which our brand is being
mentioned.
 MISCELLANEO
EMAIL
Building an emailMARKETING:
US
list and segmenting it based on
PARTNERSHIPS AND
AFFILIATES:
Collaborate with travel-related websites, blogs,
user preferences and behaviours. Sending
targeted email campaigns featuring success
and influencers for affiliate marketing programs.
stories, tips for handling last-minute cancellations, Offer them commissions for every successful
and special offers to encourage repeat usage. referral they bring to your platform.

PARTENRSHIPS WITH TRAVEL AGENICES AND HOTELS: REFERAL PROGRAMS AND SCHEMES:

Forging partnerships with travel agencies

Incentivizing our existing customers to refer
and hotels to offer our service
friends and family by offering discounts
as an alternative solution for the customers
facing cancellations. Providing them with a or credits for every successful referral.
commission for every successful replacement booking. This can rapidly expand our user base.
 SUMMARY
This start-up offers a hassle-free solution for customers needing to cancel their hotel or travel bookings at the eleventh
hour. We have employed a comprehensive and data-driven digital marketing strategy that will help revolutionize the
travel world.

• While our services cater to a diverse range of individuals, we will target business professionals, event attendees, leisure travelers, budget-
conscious travelers, and those who travel during peak season.

• We will strategically utilize social media platforms and work towards building a strong community of users through webinars, live sessions, and
personal engagement. Another aspect we will be focusing on is advertising on the relevant socials and partnering up with influencers
• Our main plan of action is to create an automated yet engaging website to reduce the bounce rate while also ensuring that the payment gateway is
secure to build customer trust. Blogs, including success stories, will also be integral to our website.

• Advertising is a vital tool for effective communication and brand building which is essentially what we wish to achieve through the utilization of
Google advertisements and tools such as PPC, CPA, Google reviews, and in-market audience.

• It is imperative to measure the effectiveness of our digital marketing strategy using KPIs of metrics and analytics including CTR, ROAS, Google
Analytics, etc.

• We will collaborate with travel agencies, blogs, websites, and influencers to build brand awareness and increase our customer database. We will
also employ techniques like email marketing and referral programs.