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Qualitative Research methodology
Qualitative Research methodology
RESEARCH
METHODOLOGY
ERNIE HEREDERO
TEACHER I
WHAT COMES INTO YOUR MIND?
Design
WHAT COMES INTO YOUR MIND?
Sample
WHAT COME’S INTO YOUR MIND?
Data
WHAT COMES INTO YOUR MIND?
Collect
LEARNERS WILL BE ABLE TO:
1. Case study
2. Phenomenology
3. Historical
4. Etnography
5. Content Analysis
CASE STUDY
Factors
reading why
or many students
completing the are obviouslyself-
contextualized not
learning modules given to them
•case studies of drug-rehabilitated teenagers,
•Case study about transgenders, gay marriages
•success stories, and others s
PHENOMENOLOGY
• Purposive Sampling
• Snowball Sampling
• Multiple variation Sampling
• Convenient sampling
PURPOSIVE SAMPLING
• Example:
If you want study what drawn people to the use of Tiktok,
then your target participants should be the “Tiktokers”
SNOWBALL SAMPLING
• Example:
If you want to interview students who are smokers, then you can ask
someone you know who is a smoker (whom you have already
interviewed) to give you names of possible participants that you can
interview as well.
MULTIPLE VARIATION SAMPLING
• Example:
If you want to conduct a study on why students are not actively
accomplishing their self-learning modules, you may interview not only the
students but also their parents or guardians and their teachers. From these
participants, varied perspectives can be obtained for a more in-depth
exploration of your study.
CONVENIENT SAMPLING
• Example:
• You need to interview Grade 12 STEM students, you
decided to interview those that you personally know and those
that are available and willing during your time of data
collection.
DATA COLLECTION
• Interview
• Focus Group discussion
• Observation
• Written documents
• Pictures, Audios and videos
INTERVIEW
Permission to collect data should always be asked first and it is much better in
written form.
Participants should be interviewed voluntarily and willingly and should be
informed of their participation to the study being conducted. Let them sign an
Informed Consent Form prior to the interview.
Validated observation guide or interview guide should be prepared beforehand
Participant’s consent should be sought first before using audio or video recorder.
Observe confidentiality of information and privacy of interview.
Avoid giving judgement to the participant, to the information gathered or to any
observation you obtained. Always bear in mind that you are gathering information
for research purposes and not for any other else.
RESEARCH INSTRUMENT
• Interview questions
• Observation Checklist
INTERVIEW QUESTIONS
20 Item quiz