Sentiment Analysis of

Social Media Presence

In the era of digital communication, social media platforms have become
pivotal channels for individuals and organizations to express opinions, share
experiences, and interact with a global audience. Understanding the sentiment
behind these online interactions is crucial for businesses, brands, and
researchers to gauge public perception, respond effectively, and derive
meaningful insights.

by Yogesh Maurya
Project Overview
Digital Landscape
Social media has evolved into a
dynamic and influential
platform where individuals,
organizations, and brands
engage in extensive
communication.
Project Aim
The project aims to develop a
robust sentiment analysis
system tailored for social
media data using natural
language processing (NLP)
techniques.
Public Perception
The project addresses the need
for a sophisticated system that
can analyze and interpret the
sentiments expressed across
diverse social media channels.
Project Objectives
1 Data Collection
Aggregating data from various social
media platforms to create a
comprehensive dataset.
2 Sentiment Analysis Model
Utilizing cutting-edge NLP models to
discern nuanced sentiments and
training the model on a labeled
dataset.

3 Real-time Monitoring
Developing a real-time monitoring system for live analysis of social media content and
visualizing sentiment trends over time.
Key Components
Data Collection and
Preprocessing
Aggregating data from
various social media
platforms and implementing
preprocessing techniques to
clean and standardize the
collected textual data.
Sentiment Analysis
Model
Utilizing advanced NLP
models and training the
model on a labeled dataset to
ensure accuracy and
reliability.
Real-time Monitoring
Developing a real-time
monitoring system for live
analysis of social media
content and visualizing
sentiment trends over time.
User Interface
Interface Design
Creating an intuitive and user-friendly interface for easy interaction with the
sentiment analysis system.

Insights Display
Displaying aggregated sentiment scores, sentiment distribution, and key insights
for user interaction.

Interactive Features
Developing interactive features for easy navigation and understanding of
sentiment analysis results.
Hardware & Software Requirements
Hardware Software
Computer System or Laptop, Microsoft Anaconda Navigator (Jupyter notebook),
Windows 7/8/10, Minimum Intel i3 7th Gen Python, Pandas, matplotlib, numpy, sklearn.
system, Minimum 4GB RAM, Minimum 4GB
system disc space.
Conclusion
1 Project Impact
The project's impact extends to influencing strategic decision-making processes and
fostering a more informed, adaptive, and socially responsive approach in the digital age.

2 Insights Potential
The insights derived from this project have the potential to shape the way entities
perceive and interact with their online audience, ultimately contributing to a more
connected and responsive digital ecosystem.
Signatures
Student Guide HOD
Yogesh Maurya Ms. Harilakshmi VM Dr. Manjula Sanjay