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productandservicedesign-181126070317
productandservicedesign-181126070317
design
*Cost
*Quality
*Time-to-market
*Customer satisfaction
*Competitive advantage
oHuman consideration :
- Safety and liability.
- Adding new features to their products or services (CS).
oCultural consideration :
Product designers in companies that operate globally also
must take into account any cultural differences of different
countries or regions related to the product .
GLOBAL PRODUCT AND SERVICE DESIGN
oAdvantages:
Engaging the best human resources from around the world
without the need to assemble them all in one place, and
operating on a 24-hour basis
Global product design can provide design outcomes that
increase the marketability and utility of a product
oDisadvantages:
If it is mismanaged, that can lead to conflicts and
miscommunications.
ENVIRONMENTAL FACTORS: SUSTAINABILITY
Most, but not all, products and services go through a series of stages over
their useful life, sometimes referred to as their life cycle, as shown in
Figure 4.1.
Different phases call for different strategies. In every phase, forecasts of
demand and cash flow are key inputs for strategy.
1. Introduction: Proper research and forecasting should be done to ensure
the product/service is adequate for a specific market and for a specific
time.
2. Growth : Reputation for the product grows and an accurate forecast of
demand is needed to determine the length of time the product/service will
remain in the market.
3. Maturity : Forecasting should provide an estimate of how long it will be
before the market dies down, causing the product to die out.
4. Decline : The last stage involves choosing to discontinue the
product/service, replacing the product with a new product, or finding new
uses for the product.
Degree of Standardization
2. Modular design.
Delayed differentiation
EXAMPLE :
Automobile manufacturers
That mass produce base
models and add minor
customizations when
the car is actually
ordered. In many cases,
customizations such
as audio systems may
be installed at the dealership.
Modular design
Modular design A form of standardization in which component parts
are grouped into modules that are easily replaced or interchanged.
oUsing a passenger car for too heavy loads will cause excess wear and
tear on the car engine.
Improving Reliability
Other def.
It is defined as reducing variation in a product without eliminating
the causes of the variation.
In other words, making the product or process insensitive to
variation.
Robust Design
***
Performance quality
refers to customer ***
requirements that
generate satisfaction
or dissatisfaction in
proportion to their
level of functionality
and appeal.
PHASES IN PRODUCT DESIGN
AND DEVELOPMENT
Concurrent Engineering.
Production Requirements.
Component Commonality.
DESIGNING FOR PRODUCTION
Concurrent Engineering