Pestel Analysis of Nykaa Fashion

Political
• Indian Taxation System
• Promoting un Organized Sector
• Made In India
Economic
Recession Proof
Disloyalty of Brands
Expansionary trend
Social
• Beauty Complexion
• Promoting Herbal Products
• Social Campaign
Technological
• Low Ecom Penetration
• Personalization
• Low Internet penetration
Environmental
• Nykaa introduced PFS to curb the use of plastic
• Paper cushion is widely used in Nykaa for all their product
• Pollution control compliance
Legal
• Product and service info
• Product usage service
• Pricing information