Marketing Mix

Outcomes

Discuss and identify the four Ps of marketing.

 Marketing

The activity or business of promoting and selling

products or services, including market research and
advertising.
 Marketing Mix

• The term Marketing Mix is used to describe all the activities which go into
marketing a product or service. These activities are often summarized as the
four Ps.
Four Ps
 Products

Types of product
• Consumer Goods – Food, Furniture, Clothing etc.
• Consumer Services – Education, Hairdressing and Car repairing
• Producer Goods – Machinery, Trucks and Components
• Producer Services – Insurance and Advertising Agencies.
Summarize

Hot Potato