Professional Documents
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090811denel_0
090811denel_0
PRESENTATION ON DENEL
PUBLIC ENTERPRISES PORTFOLIO COMMITTEE WINTER SCHOOL
11 AUGUST 2009
DENEL GROUP
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Company Confidential
CONTENTS
DENEL GROUP
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Company Confidential
SOUTH AFRICA’S UNIQUE HISTORY HAS RESULTED IN THE
DEVELOPMENT OF A DEFENCE INDUSTRY UNLIKE ANY OTHER
NATIONAL MODELS
60’s and 70’s Late 80’s and 90’s Mid 1990’s Today
Export None None Some success for SA in Export account for >60% of
overseas markets industry turnover
SADRI Armscor controls One of the most significant Denel becomes the Many new start ups
position production facilities national activities leading local company Industry reliant on export
and manufacturing Large employment Government purchased
contribution (esp engineers) large complicated systems
Leading technology from overseas
* in 2005’s price level development
Source: Global insight, DoD policy and planning
DENEL GROUP
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Company Confidential
Overview of Denel
DENEL GROUP
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Company Confidential
DENEL IS A STRATEGIC DEFENCE COMPANY
Personnel employed by
Denel Group:
Denel: 5 167
Ass. Companies: 2 129
TOTAL: 7 296
Includes approx. 1400
Engineers & Scientists
With 6X
Multiplication factor on
SA Economy
DENEL GROUP
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Company Confidential
DENEL CONTRIBUTES TO NATIONAL SECURITY AND HIGH
TECHNOLOGY MANUFACTURING
• Effective contribution to National Security
– Local industry plays a vital role in security of supply, optimised acquisition, life-cycle support and cost of ownership –
1998 White Paper on Defence
– Sustainable technology base to enable DoD to acquire products uniquely suited to the African theatre of peacekeeping
DENEL GROUP
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Company Confidential
DENEL PLAYS A MAJOR ROLE IN TECHNOLOGY DEVELOPMENT
Denel, DoD and Client Collective 2009 R&D Investment – R1,2 billion
• Sovereign missile capability with niche design, development and manufacturing capacity within Denel,
associate companies and local manufacturing base
• Security of supply of world-leading munitions range, with state of the art propellant, chemical
engineering and metallurgical competencies
• Independence in brass/pure copper extrusions
• Advanced gearbox, composite structures, combat turret as well as artillery design, development,
manufacture, qualification and certification
• World-leading landmine protection/clearance and ballistic protection technologies
• Certified local Maintenance, Repair and Overhaul capabilities meeting international accreditation
standards
• State of the art photonics capabilities and associated product/component design, development and
manufacturing capacity
• Development of an expanded local engineering and manufacturing supply chain
• Retention of appropriate wind tunnel and mathematical modelling capabilities
• Operational testing/certification and space launch vehicle support
DENEL GROUP
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Company Confidential
R&D SPEND TOTALLED R1,2bn IN 2008/09 – NEED FOR STRATEGIC
SPEND ON NEW PRODUCTS TO MAINTAIN COMPETITIVENESS
DENEL GROUP
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Company Confidential
HISTORICAL INVESTMENT HAS RESULTED IN A NUMBER OF
TECHNOLOGY INCUBATORS BEING ESTABLISHED
Denel Aviation/Rooivalk
• Helicopter design, qualification and certification
• Certified MRO services and component repair to international standards
Denel Dynamics Missiles
• Applied MEMS technology
• Missile design, development, manufacture and qualification
• Advanced aerodynamic modelling and simulation
• Micro-servos and flight control management
• Advanced materials technology application (carbon-carbon)
• Systems engineering and advanced systems integration
• Logistics engineering
Denel UAVs
• UAV design, development, manufacture, qualification and certification
• Autonomous flight control management
• Mission planning and software certification
DENEL GROUP
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Company Confidential
HISTORICAL INVESTMENT HAS RESULTED IN A NUMBER OF
TECHNOLOGY INCUBATORS BEING ESTABLISHED (CONTD.)
DENEL GROUP
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Company Confidential
HISTORICAL INVESTMENT HAS RESULTED IN A NUMBER OF
TECHNOLOGY INCUBATORS BEING ESTABLISHED (CONTD.)
DENEL GROUP
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Company Confidential
HISTORICAL INVESTMENT HAS RESULTED IN A NUMBER OF
TECHNOLOGY INCUBATORS BEING ESTABLISHED (CONTD.)
DENEL GROUP
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Company Confidential
HISTORICAL INVESTMENT HAS RESULTED IN A NUMBER OF
TECHNOLOGY INCUBATORS BEING ESTABLISHED (CONTD.)
DENEL GROUP
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Company Confidential
The Global Defence Market
DENEL GROUP
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Company Confidential
GLOBAL DEFENCE SPEND IS LARGELY INACCESSIBLE TO
INDEPENDENT CONTRACTORS SUCH AS DENEL
$b
ROUGH ESTIMATES
Contracts awarded by US
Department of Defence*
US companies 89%
NATO companies 11% NATO land vehicle example
Other companies 0%
~360 National companies 76% • Near impossible for
Other NATO companies 22% independent contractors
Non-NATO companies 2% to serve USA and NATO
countries
~190
• Competition to serve
remaining markets is
~170 intense:
– Exports from major
~81 US and European
players
~34 ~55 – Development of
domestic industries
(e.g., India, Israel)
– Political constraints
Total Spend on Total spend USA NATO Rest of
and alignments
military products in on products in excluding World
purchases which Denel which Denel USA
does not participates
participate
* FY2000 awards
Source: Forecast International; World bank; team analysis
DENEL GROUP
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Company Confidential
BUDGETS ARE DECREASING AND MARKET REQUIREMENTS ARE
SHIFTING MAKING IT HARDER TO COMPETE IN THE TRADITIONAL
PLATFORM SALES BUSINESS
DENEL GROUP
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Company Confidential
EMERGING POWERS ARE SHOWING THE HIGHEST INCREASE IN
DEFENCE SPEND – COMPETITION TO INTENSIFY IN DEVELOPING
MARKETS
DENEL GROUP
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Company Confidential
SOUTH AFRICA IS SUB-SCALE FOR SUPPORTING A BROAD DEFENCE
INDUSTRY
Equipment spend
Defence equipment Percent of total
budget 2005 defence expenditure Defence spend
US$ Billions (2005) Percent of GDP
Source: Economist intelligence unit, The International Institute of Strategic Studies, SIPRI; military expenditure database, SIPRI; yearbook 2006, HSS; military balance
DENEL GROUP
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Company Confidential
DEFENCE EQUIPMENT SPEND IS LIKELY TO CONTINUE TO DECLINE
1.70%
1.60%
1.50%
% GDP
1.40%
1.30%
1.20%
1.10%
1.00%
00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12
YEARS
DENEL GROUP
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Company Confidential
Denel’s Turnaround Strategy
DENEL GROUP
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Company Confidential
DENEL RAN INTO FINANCIAL DIFFICULTIES IN 2005
500
0
-500
2001 2002 2003 2004 2005 2006 2007 2008
DENEL GROUP
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Company Confidential
DENEL DEVELOPED THE TURNAROUND STRATEGY IN 2006:
ALIGNMENT WITH THE DOD AND ON-GOING REFINEMENT IS
CRITICAL
Change drivers Implications for RSA and Denel
– Need for alliances and partnerships with global original equipment manufacturers
Decreased SA defence (OEMs) in certain segments
spend and – DoD will need to prioritise capabilities and focus spend on strategically essential
inaccessible global capabilities
markets – Assist the DoD in maintenance and procurement saving
DENEL GROUP
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Company Confidential
DENEL’S STRATEGY SET OUT TO INCREASE MARKET ACCESS,
OVERHAUL GOVERNANCE AND TRANSFORM THE COMPANY
Grow Commercially
Partner with State
Viable Businesses
Privileged Access
Strategic Equity
Capabilities and
Raise capabilities and
productivity to world-
Productivity
class levels
Agencies
Partners
Partner with State
Agencies to do joint
business planning and
to establish export
marketing
responsibilities. These
two factors translate
into the ‘captive
People and Transformation
market’ and ‘political
support’ that make
• Denel operations restructured and ring-fenced to isolate risk and drive performance and accountability at
business unit level
• Governance policies, systems and processes strengthened across Denel - this will continue to be
prioritised
• All businesses have turned around except for Missiles and DSA. Denel Integrated Support Systems
(DISS) remains a risk area until the Ground Based Air Defence System (GBADS) 2 contract has been
secured
DENEL GROUP
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Company Confidential
SINCE THE LAUNCH OF THE STRATEGY IN 2005, DENEL HAS MADE
SIGNIFICANT PROGRESS WITH IMPLEMENTATION (CONTD.)
• Cooperation established with all RSA State Agencies and more being done to further improve
situation – major focus on improving DoD relationship underway
• Three equity partnerships concluded with Carl Zeiss Optronics (Germany), Rheinmetall Defence
(Germany) and SAA AB (Sweden). All equity partnerships showing a rapid turn around and
significant export orders, except for Denel SAAB Aerostructures (DSA)
• Proactive technical management at Group level with successes achieved in the Ground Based Air
Defence System (GBADS) programme, A-Darter and the C-130 and Oryx aviation programmes
• Transformation:
– Drive launched in 2007
– Transformation committees established in each entity to drive programmes
– Key part of entity stretch targets (management incentive programme)
– Organisational climate index score of 50 (SA corporate benchmark score = 60) in 2008 for the
Denel Group
– Major emphasis on bursary, internship and youth training programmes
DENEL GROUP
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Company Confidential
DENEL RECENTLY REFINED ITS STRATEGIC DRIVERS TO ENSURE
INCREASED FOCUS ON CUSTOMERS, EFFICIENCY AND GROWTH
Operational Excellence
CUSTOMER FOCUS
Performance, People, Skills Development, Outsourcing, Supplier
Development
GROWTH
Strengthen Governance and Financial Management
Risk Management, Compliance, Cash Flow Management and
Contracting
DENEL GROUP
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Company Confidential
DENEL HAS ALSO DEVELOPED CORPORATE VALUES TO
UNDERPIN THE DRIVERS AND THE ORGANISATION
Integrated multi-
disciplinary
approach to
address culture,
ethics, work
practices and
Implementation
drive public
awareness
through internal
and external
stakeholder
engagement
DENEL GROUP
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Company Confidential
Denel Priorities
DENEL GROUP
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Company Confidential
KEY PRIORITIES MUST BE IMPLEMENTED TO COMPLETE
THE TURNAROUND
DENEL GROUP
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Company Confidential
Thank You
DENEL GROUP
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Company Confidential