XXX Company New Dealer

Development Report

Prospective dealer:
Date:
Content

1. Prospective dealer’s basic information

2. Prospective dealer’s current situation

3. Prospective dealer’s future plan

 1.1 Company profile

Company name
Registered address

Legal representative Establishment

date
Registered capital Registered tax No.
Telephone & fax Website
Prospective XXX
Company products
covered
Prospective dealer
territory
1.2 Company qualification

Here shall be pictures of business license,

headquarters and so on, and necessary notes.
Content
1. Prospective dealer’s basic information

2. Prospective dealer’s current situation

3Prospective dealer’s future plan

2.1 Prospective dealer’s distribution map of sales
outlets and service outlets

Here shall be prospective

dealer’s distribution map of
sales outlets and service
outlets and necessary
notes.
2.2 Prospective dealer’s resource allocation

Filling in according to the dealer’s actual

conditions. If there is more than one outlet, please
describe them all.
Items Conditions (Outlet 1) Conditions … Note
(Outlet 2)
Total number of sales staff ( )
Total number of service staff ( )
Staffing
Total number of parts staff ( )
a. total number of sales car ( )
Facilitie b. total number of service vehicles ( )
s c. warehouse area ( )m2
(picture d. exhibition hall area ( ) m2
s shall e. maintenance & repair shop area ( )
be m2
attache
f. office area ( ) m2
d)
g. maintenance and repair tools ( )sets
2.2 Prospective dealer’s resource allocation

Here shall be pictures of sales outlets,

sales cars, service outlets, service vans,
machine warehouse, parts warehouse,
maintenance & repair shop and necessary
notes.
2.3 Prospective dealer’s business
operation analysis

Here shall be pictures and necessary notes,

including the prospective dealer’s business
history, current situation and relevant
performance and so on.
Content

1. Prospective dealer’s basic information

2. Prospective dealer’s current situation

3. Prospective dealer’s future plan

Group Vision Mission

Vision

Mission
Brief introduction of top management team for XXX Company
business

(Pls attach here the brief introduction of top

management team for XXX Company
business.)
Overview of Territory Market Share

Market Situation 2012

Market Size Product Market Current
250
Segment Leader Challenger
Population 3T WL Caterpillar JCB
200

150 5T WL Caterpillar Caterpillar

100
8T HEX Telcon JCB
50
20T HEX L&T Komatsu Telcon
0
3T WL 5T WL 8T HEX 20T 36T MG &
36T HEX Telcon
HEX HEX Roller

Motor Grader Caterpillar Caterpillar

Note: The figures taken in this graph are just for sample. Kindly change it according to your region
Sales Trends

CE Industry 2011 2012 2013 2014 2015 2016 2017

Volumes:

3T WL 56 50

5T WL 35 30

8T HEX 11 4

20T HEX 56 25

36T HEX 6 2

Motor Grader 11 2

Note: Kindly change the figure acc. to your region.

Current XXX Company Machine Population in dealership
Area

WL HEX MG Roller Total

2 1 0 1 7

Note: LIPL’s employee will supply such information

Segment Wise Demand Drivers In Dealership Area

Demand Drivers

Segment

Urban
8T HEX Road Irrigation
Development

20T HEX Irrigation Granite Iron Ore Mining Roads

Blue Metal
3T WL Iron Ore Mining RMC Plant
Quarries

Blue Metal
5T WL Iron Ore Mining RMC Plant
Quarries

Road
Heavy
Motor Grader Forestry Maintenance
Construction

Show Details of upcoming projects /Investments in each of the above areas

Project Classification

National Projects State Projects

 PMGSY  Irrigation
 JNNURM  State Highways
 NHAI  SEZ
 POWER  Telecom
 PORTS  Ponds
 RAILWAYS  Mining
List Of Upcoming Projects

Status Main
M/C
S.No Project name Location Cost Ongoing/ Contractor Sub Contractor
Required
New
Outer Ring CLG908,
1 Mysore New JNNURM
Road MG

As shown above, likewise you have to provide details of all the projects in your region.
CE Investment Summary

Sector CE Investment in next 5 Yrs Impact Demand for

(Rs Cr)
RAILWAYS 25 8T,20T,

PMGSY 100 8T,20T,

JNNURM 50 8T,20T

NHAI 1000 8T,20T, WL

POWER 500 8T,20T, WL

PORTS 40 HEX, Loaders, Compactors

The Investments over the next 5 Yrs will help in projecting growth rates for product
segments
5 year forecast for dealer

-Y1 Y1 Y2 Y3 Y4 Y5

2012 2013 2014 2015 2016 2017

XXX
XXX XXX XXX XXX XXX XXX XXX XXX XXX
Compa XXX
XXX Market Company Market Market Company Compan Market Market Company Market Market Company Market Market Company Compan Market Market Company Compan
Model ny CompanyVo
Company Size Market Growth Size Market y Volume Growth Size Market Growth Size Market Growth Size Market y Volume Growth Size Market yVolume
Volume lume (No's)
Share Share # (No's) Share # Share # Share # (No's) Share # (No's)
(No's)

Wheel Loaders

3T

5T

Excavator

8T

20T

36T

Motor Grader

414

418

Compactor

TOTAL WL

TOTAL HEX

Total MG

Total
Compactor
Manpower Plan

Current
2013 2014 2015
Strength

SALES
1 1 1 1
MANAGER

Deputy SALES
0 2 2 2
MANAGER

SALES
2 3 4 4
ENGINEERS

SERVICE
MANAGER 1 1 2 2

Deputy Service
2 3 3 4
Manager

SERVICE
3 4 5 6
ENGINEERS

Warehouse in-
0 1 1 2
charge
How will you achieve Target Market
Share?
Competition Landscape: Dealership Area

L&T Komatsu
 XYZ Equipments is the dealer.
 Dealer Activities and advantages over XXX Company
Volvo
 ABC Equipments is the dealer.
 Dealer Activities and advantages over XXX Company
Komatsu
 PQR Equipments is the dealer.
 Dealer Activities and advantages over XXX Company
Hyundai
 XYZ Equipments is the dealer.
 Dealer Activities and advantages over XXX Company
JCB
 ABC Equipments is the dealer.
 Dealer Activities and advantages over XXX Company
Marketing Plan –
Firstly …Build Customer Engagement
Customer Engagement Plan
Marketing Plan – Wheel Loader Plan
Marketing Plan – Excavator
Marketing Plan –Motor Grader
Marketing Plan – Service and Parts Support
Plans and Strategies – Service and Spares
Business Feasibility Analysis

 (Pls finish ‘V1303-Business Feasibility Analysis’

and attach it here. To finish it, you may need
help from XXX Company’s area manager/region
head)
New dealer’s action plan

 (Pls finish ‘New dealer’s action plan’ and attach it

here. To finish it, you may need help from XXX
Company’s area manager/region head)
The End!